Welcome to the Lucentlands Podcast, your go-to source for all things related to agriculture. Our Agriculture podcast is dedicated to bringing you the latest news, trends, and insights on the agriculture industry from around the world. Hosted by Dewald Kirsten and Louise Brodie, two passionate professionals with years of experience in the media production industry, the Lucentlands Agriculture Podcast is the perfect platform for anyone interested in learning about the latest developments in agriculture.
Lucentlands Podcast | Harvesting Agriculture Knowledge
Claim This Podcastby Lucentlands
5.0(5 reviews)
148 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇿🇦
70
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality94
Social91
YouTube0
Engagement68
Podcast Overview
Welcome to the Lucentlands Podcast, your go-to source for all things related to agriculture. Our Agriculture podcast is dedicated to bringing you the latest news, trends, and insights on the agriculture industry from around the world. Hosted by Dewald Kirsten and Louise Brodie, two passionate professionals with years of experience in the media production industry, the Lucentlands Agriculture Podcast is the perfect platform for anyone interested in learning about the latest developments in agriculture.
Language
🇺🇲
Publishing Since
11/22/2022
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70
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BetaGoodBased on show quality, social media presence, reviews, charts, and more
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Social91
YouTube0
Engagement68
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Recent Episodes
June 29, 2026
Market Access and Fruit Trade | Ep. 140
<p>This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo</p><p>Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Wolfe Braude, Manager: Agbiz Fruit at the Agricultural Business Chamber of South Africa.</p><p>This conversation was recorded at the Hortgro Technical Symposium 2026, where industry leaders gathered to discuss the future, challenges and opportunities of South African agriculture.</p><p>South African agriculture is deeply connected to global markets. For the fruit industry in particular, market access, trade policy, logistics, government capacity, phytosanitary requirements and geopolitical shifts all influence how effectively South African produce can reach consumers around the world.</p><p>In this conversation, Wolfe Braude unpacks the policy and trade environment behind South African fruit exports, with a particular focus on the relationship between industry and government, the importance of logistics reform, and the growing relevance of markets such as China, India, the United States and the African continent.</p><p>The discussion covers the complexity of agricultural trade, from SPS requirements and tariff negotiations to rail reform, port performance, regional integration and the long-term opportunity for South African agriculture in Africa.</p><p>Key themes discussed in this episode include:</p><p>• The role of Agbiz Fruit and Agbiz in representing industry policy needs</p><p>• Why trade is both technical and political</p><p>• The importance of collaboration between industry and government</p><p>• Market access challenges for South African fruit exports</p><p>• The role of SPS requirements in agricultural trade</p><p>• South Africa’s trade discussions with China, India and the United States</p><p>• The importance of logistics, ports, rail and road networks</p><p>• Why Cape Town port reform remains critical for fruit exporters</p><p>• The opportunity and complexity of African agricultural trade</p><p>• The potential of the African Continental Free Trade Area</p><p>• Regional integration and why intra-African trade matters</p><p>• The long-term competitiveness of South African agriculture</p><p>Wolfe also reflects on the world-class export capacity that has been built in South African agriculture over many decades, and why this capacity needs to be supported by stronger logistics, better trade relationships and practical policy execution.</p><p>This episode is especially relevant for growers, exporters, agricultural businesses, logistics providers, policymakers and anyone interested in the future of South African agricultural trade.</p><p>Connect with us:</p><p>Website: https://lucentlands.co.za/</p><p>Instagram: https://www.instagram.com/lucentlandsmedia/</p><p>Facebook: https://www.facebook.com/lucentlandsmedia</p><p>LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/</p><p>Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcast</p><p>Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1</p>
June 25, 2026
Floods, Claims and the Future of Farm Insurance| Ep. 139
<p>In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with Ebbe Rabie, Ebbe Rabie, agricultural insurance specialist and Founder & Managing Director of Tiger Risk, about agricultural insurance in the aftermath of severe flood damage in the Western Cape and Eastern Cape.</p><p>The discussion takes place against the backdrop of major storm and flood events that caused extensive damage to farms, orchards, vineyards, farmworker housing, roads, bridges, irrigation infrastructure, packhouses, cold stores and broader agricultural operations.Ebbe brings deep experience in agricultural insurance, loss adjusting, crop risk, asset insurance, marine transit cover, political risk and the Lloyd’s market. In this conversation, he explains what farmers can insure, what is often misunderstood, and why insurance should be treated as a core part of farm risk management rather than a grudge purchase.</p><p>The conversation covers practical questions now facing many farming businesses:</p><p>• What agricultural losses are insurable after flood and storm damage?</p><p>• Why crops, trees, vines and infrastructure are treated differently by insurers</p><p>• The difference between crop insurance, asset insurance and business interruption cover</p><p>• Why accurate valuations matter</p><p>• The risk of being underinsured</p><p>• How average clauses can reduce claim payouts</p><p>• Why packhouses, cold stores, tractors, forklifts, irrigation equipment and hail net structures must be reviewed properly</p><p>• What farmers should understand about additional increased costs of working</p><p>• How diesel, alternative packing arrangements and supply interruptions may be handled in a claim</p><p>• Why farmworker housing and worker contents should form part of the broader risk discussion</p><p>• How floodplain exposure, satellite data and mapping tools may influence future insurance underwriting</p><p>• The role of reinsurers in large-scale catastrophe events</p><p>• Marine cargo insurance, shipping risk and war cover in volatile export markets</p><p>• How artificial intelligence is beginning to affect insurance, research and technical decision-making</p><p>This episode is a practical discussion for farmers, exporters, packhouses, agricultural businesses, brokers, insurers and anyone involved in managing risk in South African agriculture.</p><p>Ebbe’s central message is clear: review your policies before the next disaster, make sure your values are correct, understand your contracts, and treat insurance as a strategic part of protecting the farming operation.</p><p>Connect with us:Website: https://lucentlands.co.za/</p><p>Instagram: https://www.instagram.com/lucentlandsmedia/</p><p>Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/</p><p>Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcast</p><p>Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1</p><p>This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo</p><p>Visit our agricultural stock site: https://lucentlands.smugmug.com/</p>
June 22, 2026
Are We Undervaluing South African Agriculture? | Ep. 138
<p>In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Wandile Sihlobo, South Africa’s Presidential Envoy on Agriculture and Land, Chief Economist of the Agricultural Business Chamber of South Africa (Agbiz), and author of three books.</p><p>The conversation explores South African agriculture from a broad national perspective — not only as a sector of production, exports and policy, but as a foundation for employment, rural stability, food availability and long-term economic possibility.</p><p>Wandile reflects on his own journey from the Eastern Cape into agricultural economics, policy and public service. He discusses why agriculture should be presented to young people as a sector with many career pathways, including economics, finance, science, food quality, genetics, marketing, agribusiness and production.</p><p>The discussion also moves into the importance of how South Africa speaks about its own agricultural sector. While farmers and agribusinesses face serious challenges — including high input costs, flood damage, market pressure and rural infrastructure constraints — South Africa remains a significant global agricultural exporter. Wandile argues that the country must acknowledge its problems without losing sight of the strength, resilience and future potential of the sector.</p><p>Key themes in this episode include:</p><p>• South Africa’s agricultural export performance</p><p>• The importance of balanced narratives about agriculture</p><p>• Agriculture as a career path for young South Africans</p><p>• The role of farmers in food security and national stability</p><p>• Rural development and the former homeland regions</p><p>• The need for stronger farmer organisations, knowledge networks and extension services</p><p>• The relationship between land, water, infrastructure and economic opportunity</p><p>• Why agriculture is not a sunset industry</p><p>• The value of service, leadership and long-term thinking in the sector</p><p>This episode is a grounded and wide-ranging conversation about the future of South African agriculture, the people who sustain it, and the work still needed to unlock opportunity in rural communities.</p><p>Subscribe to the Lucentlands Podcast for more conversations with leaders, specialists and decision-makers across agriculture, food systems, fresh produce, agri-business and rural development.</p><p>Connect with us:</p><p>Website: https://lucentlands.co.za/</p><p>Instagram: https://www.instagram.com/lucentlandsmedia/</p><p>Facebook: https://www.facebook.com/lucentlandsmedia</p><p>LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/</p><p>Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcast</p><p>Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1</p><p>This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromoVisit our agricultural stock site: https://lucentlands.smugmug.com/</p>
148 total episodes available
Recent guests on Lucentlands Podcast | Harvesting Agriculture Knowledge
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Marco Bertolazzi
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Faith Brown
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Jon Roberts
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