m360营销科学与艺术
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Recent Episodes
March 20, 2024
Z世代营销新玩法：AI如何打破传统桎梏？
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>随着Z世代逐渐成为市场的重要消费群体，品牌面临着一个共同的挑战：如何吸引并与这一数字原生代沟通。AI技术的爆发为品牌营销带来了新的机会，M360播客今天来聊一聊AI如何赋能Z世代营销？</span><br></p>
February 2, 2024
营销是科学还是艺术？
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">营销是科学还是艺术？广告界对此争论了上百年。这也是一个历久弥新的话题，科学派和艺术派在新生态的语境下，会不断碰撞出新的火花。M360播客邀请新生代，从年轻人的视角看营销科学与艺术如何为品牌成长赋能？<br></p>
January 19, 2024
M360播客：魔性洗脑 or 温情叙事 品牌春晚营销谁最出圈？
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">过了腊八就是年，龙年春晚越来越近了！你还看春晚吗？春晚中哪些品牌营销最为亮眼？<br>M360播客邀请新生代，从年轻人的视角看春晚品牌营销，神仙打架，哪一个最出圈？<br><br></p>
5 total episodes available
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