Mission in Motion: A Minute with Maxwell is a bold new podcast and a leadership companion for mission-driven organizations and changemakers across the care sector and beyond. Hosted by Heather Maxwell, founder of Maxwell Management Group, each episode delivers transformative insights through candid conversations with renowned leaders, innovators, and trailblazers who are redefining what it means to lead with purpose.
In every short, powerful episode, listeners will uncover “aha” moments in leadership—those pivotal insights that shift perspectives, spark innovation, and drive meaningful change. From navigating people and culture to leading through uncertainty, challenge, and change, the podcast is designed to offer real value to executive leaders, HR professionals, and visionaries who are seeking meaningful conversations and lightbulb moments that both inspire and challenge the status quo.
Whether you're looking for inspiration, strategy, or just a moment to reflect, A Minute with Maxwell - Mission in Motion brings the voices and stories that matter most—amplifying the lessons and leadership breakthroughs that can move your mission forward.
Breaking Barriers and Empowering Women to Lead Pt. 1 | Adrianne Fekete
In this episode of Mission in Motion: A Minute with Maxwell, Heather Maxwell welcomes Adrianne Fekete, pioneering private investigator, entrepreneur, author of Rockstar Rising, and founder of I Am Unbreakable Global Media. Adrianne shares how resilience, relationships, and a willingness to keep reinventing herself shaped her career—from starting a backyard carnival as a child to building a business in a male-dominated industry.
Adrienne reflects on the barriers she faced as a woman in private investigation, the mentors and lessons that helped her move forward, and what two decades of supporting people through difficult moments taught her about human nature and leadership. She also explains why she created a space where women can find belonging and visibility, and shares her bold mission to empower one billion women.
In this episode, you’ll learn:
How Adrienne’s upbringing and early entrepreneurial experiences shaped her resilience
Why genuine relationships and face-to-face connection have been central to her business success
The challenges she faced as a woman in private investigation—and how she stayed focused through pushback
Why a mentor doesn’t have to come from your own industry
The lesson “You get what you tolerate—raise your standards,” and the importance of listening
Why kindness and empathy are essential qualities in great leaders
How to look beyond a résumé and get to know a candidate’s values and character
What inspired Adrienne to create I Am Unbreakable Global Media and her mission to empower one billion women globally
About Maxwell Management Group:
This podcast is brought to you by Maxwell Management Group, a national executive search and education firm specializing in the continuing care and healthcare sectors. For nearly two decades, they’ve partnered with organizations to build values‑driven leadership, vibrant workplace cultures, and purpose‑led employer brands.
Learn more: maxwellmanagementgroup.com
25 Sept 2026
Purchasing Power. People Power. Building the Teams Behind Better Buying Pt. 2 | Brian Emmerton
In this episode of Mission in Motion: A Minute with Maxwell, Heather Maxwell welcomes back Brian Emmerton, President of Complete Purchasing Services, for Part 2 of their conversation. They cover a question every leader is asking: how do you attract, keep and develop great people?
Some of Brian's team members have been with him for decades. He explains what keeps them there: purpose, trust, a team that wants each other to succeed, and a "beg for forgiveness later" culture that lets people do what's right for the customer. He also talks about Complete Purchasing Services' partnership with Maxwell Management Group to recruit key leaders in British Columbia and Ontario, and why he hires for culture, not just credentials.
In this episode, you'll learn:
- Why team members stay for decades, and the role of purpose and growth
- How "beg for forgiveness later" builds trust and empowerment
- Why recognition should fit the person, from handwritten notes to a shout-out at a town hall
- Common onboarding mistakes that push good people away, and why new managers need people-management training
- How to spot future leaders who lead without formal authority
- Leading across generations and communication styles
- Why cultural fit matters most when hiring for key roles, and the case for trusting the experts in executive search
About Maxwell Management Group:
This podcast is brought to you by Maxwell Management Group, a national executive search and education firm specializing in the continuing care and healthcare sectors. For nearly two decades, they’ve partnered with organizations to build values‑driven leadership, vibrant workplace cultures, and purpose‑led employer brands.
Learn more: maxwellmanagementgroup.com
11 Sept 2026
Purchasing Power. People Power. Building the Teams Behind Better Buying Pt. 1 | Brian Emmerton
In this episode of Mission in Motion: A Minute with Maxwell, Heather Maxwell sits down with Brian Emmerton, President of Complete Purchasing Services, to explore an often-overlooked side of seniors’ living and healthcare: the purchasing and supply chain professionals who quietly make exceptional care possible.
Brian shares his journey from a 15-year-old working in a local pharmacy to leading a national group purchasing organization (GPO), and reflects on the leadership practices and cultural foundations that have helped him build a loyal, high-performing team.
In this episode, you’ll learn:
How GPOs work (and why they’re like Costco for senior living)
Why “behind-the-scenes” roles are deeply purpose-driven
Brian’s leadership journey and early lessons in empowerment
What it takes to build a culture where people stay and thrive
Personalized leadership in a multigenerational workforce
How growth and career paths look different for everyone
About Maxwell Management Group:
This podcast is brought to you by Maxwell Management Group, a national executive search and education firm specializing in the continuing care and healthcare sectors. For nearly two decades, they’ve partnered with organizations to build values‑driven leadership, vibrant workplace cultures, and purpose‑led employer brands.
Learn more: maxwellmanagementgroup.com (https://maxwellmanagementgroup.com/)
Chapters:
00:00 – Welcome & Introduction to Brian
02:18 – First Jobs & Early Lessons in Customer Service
03:21 – From Dietary Aide to President: Career Journey
05:36 – Mentors and Non-Traditional Career Paths
07:03 – What Is a GPO? Costco for Senior Living
09:08 – How Procurement Frees Time for Resident Care
09:53 – Behind the Scenes: Careers in Purchasing & Supply Chain
13:13 – Who Thrives in This Work? Skills & Attributes
14:50 – Global Opportunities and Growth in a Larger Organization
18:26 – Leadership Lessons: Trust, Empowerment & Lifelong Learning
23:23 – Personalized Leadership & Recognition Across Generations
31:58 – Building a High-Performing Culture & Great Team
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