Mobile Signal
Claim This Podcastby Josh Chandley
Podcast Overview
<p>The mechanisms behind mobile growth's biggest wins. Decoded. We break down the platforms shaping mobile performance marketing. AppLovin and AXON, Unity and Vector, Meta, Moloco, Google, plus deep synthesis on where the industry is actually heading. Hosted by Josh Chandley, founder with 15 years in mobile growth. Guests include executives from the top ad networks shaping the space. → Subscribe to understand mobile growth before your competitors do Topics: mobile user acquisition, performance marketing, ad network mediation, creative testing, MMPs, SKAdNetwork, ROAS, LTV modeling, AppLovin</p>
Language
🇺🇲
Publishing Since
2/3/2026
1 verified contact email on file for Mobile Signal
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Recent Episodes
June 18, 2026
CloudX Agentic Buying: Neutral Infrastructure or a New Ad Network? Jim Payne, Mobile Ad Tech
<p>CloudX just announced Agentic Buying, a move onto the demand side. CEO Jim Payne returns to explain whether it’s an ad network, a DSP, or something new. And whether CloudX can vertically integrate while still calling itself neutral.<br /><br />Chapters:<br />1:23 – Traction: Adoption and Publisher Uplift<br />4:35 – What TEE 2.0 Actually Is<br />8:22 – Agentic Buying: Ad Network, DSP, or Something New?<br />10:54 – Flat Take Rate vs. Arbitrage<br />14:15 – How Targeting Works Without RTB<br />18:51 – AI Creative: Agentic Playables and Video<br />23:23 – What "Neutral" Really Means<br />29:58 – What Stops CloudX From Becoming the Incumbent?<br />33:38 – The Uplift Denominator: Compared to What?<br />38:24 – Do You Compete With Traditional Mediators?<br />40:58 – The 18-Month View<br />42:27 – Convince the Skeptic<br /><br />If you work in mobile UA, ad monetization, or run a publishing business weighing CloudX against your current setup, this one is built for you. Subscribe to Mobile Signal for mechanism-level decodes of the biggest moves in mobile ad tech.</p>
June 8, 2026
AppLovin: Can Anyone Catch The Apex Predator?
<p>AppLovin is the apex predator of in-app ads, and it just keeps pulling away. 59% revenue growth, 90% incremental flow-through to EBITDA, and self-serve going global this month. So can anyone actually catch it?</p><p></p><p>Host Josh Chandley (WildCard Games) decodes AppLovin's Q1 and the entire competitive field with two seats you rarely get in one room: financial analyst Matthew Kanterman (Blue River Financial Group) on the numbers, and Vincent Février (ex-MoPub mediation, Tap Nation) on the demand and supply sides.</p><p><br />Chapters</p><ul><li>00:00 AppLovin: The Apex Predator of In-App Ads</li><li>02:07 Insights on AppLovin</li><li>06:13 The Self-Serve Moment</li><li>16:24 The Impact on Gaming Advertisers</li><li>24:13 Strategic Shift to Consumer Apps</li><li>31:57 The Impact of Self-Serve on App Monetization</li><li>37:34 The Role of Targeting in Ad Monetization</li><li>38:15 AppLovin's New Social Media Venture</li><li>42:05 Unity's Strategic Shift Post-Iron Source</li><li>55:49 Meta's Potential Return to iOS</li><li>1:01:59 Winter is coming.</li><li>01:08:13 Google's Position</li><li>01:13:03 Ranking Network Competitors</li><li>01:16:00 CloudX: A New Player in the Market</li><li>01:20:18 Future Predictions</li></ul>
May 12, 2026
Adjoe: Beating Meta on iOS | How Rewarded UA Survives Your Best Players
<p>Rewarded user acquisition has always carried a reputation problem: users show up for the rewards… then disappear. But adjoe's data says the opposite. That’s why they ranked #6 on AppsFlyer’s iOS Gaming Power Index. In this episode, Josh Chandley sits down with Thomas Yannopoulos, VP Revenue Americas, to explain how a rewarded platform beat Meta, one of the biggest networks in mobile on quality, not just volume.They break down how Adjoe transformed the traditional “offer wall” into a loyalty-powered acquisition engine by integrating with massive consumer ecosystems like Fetch, Payback, fintech apps, QSR loyalty programs, and potentially even airline rewards systems.</p><p><br /></p><p>Thomas also explains why most companies still misunderstand gaming audiences, why rewarded acquisition behaves differently inside lifestyle apps, and how incentive structures can actually improve long-term retention instead of destroying it.If you work in mobile gaming, user acquisition, ad tech, monetization, loyalty products, fintech, or performance marketing — this conversation goes deep into one of the most misunderstood channels in mobile growth.Subscribe for more conversations on mobile gaming, ad monetization, growth systems, and the future of performance marketing.#mobilegaming #useracquisition #adtech #gamingindustry #performancemarketing #mobileapps #rewardedads #ua #loyaltyprograms #monetization</p>
5 total episodes available
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- What is Mobile Signal?
<p>The mechanisms behind mobile growth's biggest wins. Decoded. We break down the platforms shaping mobile performance marketing. AppLovin and AXON, Unity and Vector, Meta, Moloco, Google, plus deep synthesis on where the industry is actually heading. Hosted by Josh Chandley, founder with 15 years in mobile growth. Guests include executives from the top ad networks shaping the space. → Subscribe to understand mobile growth before your competitors do Topics: mobile user acquisition, performance marketing, ad network mediation, creative testing, MMPs, SKAdNetwork, ROAS, LTV modeling, AppLovin</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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