Welcome to More Than Kibble, a podcast by Pet Food Processing magazine. Join us each month as we go behind the bowl, sharing expert insights on the latest pet food and treat trends, best practices, challenges and everything in between.
More Than Kibble
Claim This Podcastby Pet Food Processing
5.0(2 reviews)
12 episodes
Updated Inactive
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Welcome to More Than Kibble, a podcast by Pet Food Processing magazine. Join us each month as we go behind the bowl, sharing expert insights on the latest pet food and treat trends, best practices, challenges and everything in between.
Language
🇺🇲
Publishing Since
3/8/2023
1 verified contact email on file for More Than Kibble
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Recent Episodes
January 24, 2024
Accelerating startup growth
<p><em>Pet Food Processing </em>Editor Kimberlie Clyma is joined by Jaime Cooper, co-founder of D.R.E.A.M. Pet Food, and Buff Greebe, executive director of SKU, to discuss how SKU’s pet care accelerator program provided D.R.E.A.M. with the mentorship and exposure needed to take its business to the next level, and how other early-stage pet care brands can benefit from the program. </p> <p><strong>Show notes</strong></p> <p>0:40 – Introducing Buff Greebe and Jaime Cooper</p> <p>1:40 – What is SKU?</p> <p>2:56 – SKU’s entrance into pet care</p> <p>3:28 – The vision behind D.R.E.A.M. Pet Food </p> <p>4:50 – Bringing the D.R.E.A.M. vision to life through branding</p> <p>5:43 – D.R.E.A.M.’s partnership with SKU</p> <p>6:47 – The importance of mentorship for startups</p> <p>8:57 – How access to mentorship benefitted D.R.E.A.M.</p> <p>10:29 – How SKU finds experts to mentor its startup partners</p> <p>11:38 – Showcase Day, from SKU’s perspective</p> <p>12:17 – Showcase Day, from Cooper’s perspective</p> <p>13:42 – What happens after Showcase Day?</p> <p>15:18 – How the SKU experience will fuel D.R.E.A.M.’s future</p> <p>16:30 – Planned branding improvements as a result of SKU mentorship</p> <p>18:10 – How pet industry brands can get involved in the SKU program</p>
December 20, 2023
Actionable consumer insights from a pet industry thought leader
<p>How is inflation really impacting pet product consumers? Is humanization all bark and no bite? And what’s in a channel strategy? Michael Johnson, principal at BSM Partners, answers these questions and many others in this latest episode hosted by <em>Pet Food Processing </em>Editor Kimberlie Clyma. </p> <p> <strong>Show notes</strong></p> <p>(00:39) Introducing Michael Johnson</p> <p>(02:28) The impact of inflation</p> <p>(05:04) Evolving consumer demands amid an evolving industry</p> <p>(07:13) Understanding the “pet parent”</p> <p>(08:36) What it takes to truly understand your audience </p> <p>(11:13) Tailoring pet owner education to specific audiences</p> <p>(12:44) Fine-tuning channel strategies</p> <p>(14:50) Distribution tips for smaller brands </p> <p>(17:03) For startups, the dangers of going it alone</p> <p>(19:23) Humanization and the real consumer</p> <p>(22:51) Consumer sentiments about plant- and insect-based proteins</p> <p>(24:30) Warming up to emerging nutritional approaches</p> <p>(26:35) Susceptibility for subscription-based purchasing</p> <p>(29:52) Channel strategy through the eyes of the consumer </p>
November 14, 2023
Companion animal research drives industry innovations
<p>Researchers from the University of Guelph share their latest companion animal nutrition research to support the pet food and treat industry.</p> <p>Show notes</p> <p>(0:39) Introducing researchers at the University of Guelph – Anna Kate Shoveller, Ph.D., Alexandra Rankovic, Ph.D., and Sydney Banton, a current Ph.D. student</p> <p>(2:40) The process of pet food research</p> <p>(6:48) An industry-academia collaboration</p> <p>(7:48) Shoveller’s research on amino acid metabolism</p> <p>(9:33) Rankovic’s research on dietary choline in overweight cats</p> <p>(14:00) Banton’s research on pulse ingredients’ impacts on DCM</p> <p>(17:00) The latest ongoing work in Shoveller’s lab</p> <p>(19:25) Fatty acid research and its impact on shelf stability</p> <p>(20:41) Enhancing collaboration and public outreach</p> <p>(24:21) The need for more industry-wide research funding</p> <p>(25:36) Closing comments</p>
12 total episodes available
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Frequently asked questions
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- What is More Than Kibble?
- How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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