by Preframe
Selling to the enterprise not transactional - it's relational. It's about demonstrating customer outcomes, building trust with decision makers, and providing value throughout an extended sales cycle. We're here to nerd out about ABM, expansion, customer success, and everything it takes to successfully move upmarket!
Language
🇺🇲
Publishing Since
10/29/2020
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January 30, 2023
<p>In this episode, we're speaking with Corrina Owens, Senior ABM Manager at Gong. </p> <p>With a background in education, Corrina discovered quickly that people were her passion and that marketing presented the perfect blend of learning, development styles and creative communication. </p> <p>Corrina has a rock solid foundation, an understanding of marketing principles, and I think that you'll find that her insights on account based marketing are both tactical and strategic.</p>
May 1, 2021
<p>In this episode, we're speaking with Elise Oldenburg - Sales Enablement Director at Mediafly.</p> <p>Before becoming the sales enablement director for a sales enablement platform, Elise held the position of director of customer operations within Mediafly.</p> <p>Her background in customer success has shaped the way she approaches sales. By staying truly invested in the CUSTOMER'S success, they've been able to differentiate their service - above any one product feature.</p>
February 13, 2021
<p>In this episode, we're speaking with Kenneth Burke, VP of Marketing at Text Request, a business text messaging software company based in Chattanooga, TN. Kenneth shared how his team grew the company from scratch, without any VC funding, and how their focus on customer experience drives their inbound marketing strategy. </p>
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Selling to the enterprise not transactional - it's relational. It's about demonstrating customer outcomes, building trust with decision makers, and providing value throughout an extended sales cycle.
We're here to nerd out about ABM, expansion, customer success, and everything it takes to successfully move upmarket!
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