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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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No, this podcast does not typically feature guests.

Mr Sam Baldwin's Podcast

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by Sam Baldwin

28 episodes

Updated Daily

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Podcast Overview

Welcome to the Mr Sam Baldwin Podcast! I started this podcast channel because I want to help Ecommerce store owners with tips and strategies that work! The episodes I post here are originally published as videos on my YouTube channel, Mr Sam Baldwin. But I realized that while some prefer watching video tutorials, others enjoy getting information in an audio format while travelling to work, working out, or while chilling outdoors. Who Am I? I'm Sam from KeyCommerce.com, and I've been working in the Ecom space for years and years now. Through years of experience, I learned the ins and outs of PPC & organic marketing, operations, and logistics, and everything you can think of for scaling up an Ecommerce store. Together with my team, we've helped our clients generate over 15 million dollars in Ecommerce revenue by helping with their traffic and website. But these numbers mean nothing these days. Many PPC agencies say the same thing and promise they'll make you rich. So I recommend you go through my podcast episodes and videos and judge for yourself. Unlike other content creators who focus on selling a lifestyle and on dropshipping, the content I publish in both my podcast and YouTube channels provide high-quality information and tutorials that Ecom store owners can apply right now to help grow their store. If you want to grow your Ecommerce store? Subscribe to my Podcast and my YouTube channel for more REAL and FRESH actionable advice, tips, and strategies every week! The Mr Sam Baldwin Podcast is also available in Amazon Music, Spotify, Deezer and Gaana.

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Publishing Since

5/10/2021

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Recent Episodes

August 6, 2021

Episode 28: Finding New Customers in Online Forums

So you're running an Ecommerce store or you're planning to start one, and you're wondering where and how to find your target customers. Have you tried finding new customers in online forums? Sign up for the FREE Product Page Mastery Course here: <a href= "https://learn.keycommerce.com/product-page-mastery/">https://learn.keycommerce.com/product-page-mastery/</a> 📅 Let us grow your Google Ads account for you. Book a free strategy session with Sam here: <a href= "https://keycommerce.com/strategy-session/">https://keycommerce.com/strategy-session/</a> Someone who had gone through my FREE course told me that he realized that he has been crafting his ads and website all wrong. While his website said one thing to his customers, they wanted to hear something completely different. This is a very common Ecommerce mistake that a lot of online sellers make when they create a website and run ads. They just throw everything in there and hope to get conversions. But it's not how it works! To succeed in Ecommerce, you need to understand your target customers! You need to know what their problems are, their needs, and their pains. Understanding customers and finding a way to help them is really important. If you know their pain points, you can craft your website and your ads that will speak directly to your customers. How? You can do this by finding customers online. But where can you find customers online and how do you reach out to them? I recommend ONLINE FORUMS. Forums are like online chat rooms where people gather to talk about a certain topic, product, or just anything under the sun. You can search for forums in your niche and maybe create an account so you can join that forum. Once you're in, you can see what your target customers are crying about and what they are looking for. This is one of the most effective ways to truly understand your customers. Sure it's exhausting but it's also incredibly enlightening. If you continue using the wrong words and wrong language in your website and ads, you will never get the results that you want. You will never get the attention of the people you are trying to sell your products to. My FREE Product Page Mastery Course will teach you how to understand your customers and create an incredible product page that converts your customers at over 3% and even up to 10% with the right traffic source. It's 100% FREE! If you want to up your game and scale your store, get the free course here: <a href= "https://learn.keycommerce.com/product-page-mastery/">https://learn.keycommerce.com/product-page-mastery/</a> 🎥 Watch the full video version of this episode here: <a href= "https://www.youtube.com/watch?v=ExUmLirOf_8">https://www.youtube.com/watch?v=ExUmLirOf_8</a> 🎬 Watch my most recent videos: <a href= "https://www.youtube.com/channel/UCpv6LoMeHrG-NPDCRnBWFpA">https://www.youtube.com/channel/UCpv6LoMeHrG-NPDCRnBWFpA</a> My popular videos: 🎥 Google Merchant Center Account Suspended - <a href= "https://www.youtube.com/watch?v=DVwExqRr42A">https://www.youtube.com/watch?v=DVwExqRr42A</a> 🎥 Fix Disapproved Products - Google Merchant Center - <a href= "https://www.youtube.com/watch?v=D48epLH-fFI">https://www.youtube.com/watch?v=D48epLH-fFI</a> ✅ For tips and tricks on growing your Ecommerce store remotely make sure to subscribe: <a href= "https://keycommerce.com/Subscribe">https://keycommerce.com/Subscribe</a> --------------------------------SOCIAL-------------------------------- 📝 Key Commerce Blog - <a href= "https://keycommerce.com/blog">https://keycommerce.com/blog</a> 👥 Facebook: @MrSamBaldwin 🐦 Twitter: @MrSamBaldwin 📸 Instagram: @MrSamBaldwin #FindCustomersOnline, #EcommerceOnlineForums, #MrSamBaldwin

July 30, 2021

Episode 27: How to Price Your Products - Pricing Strategies Every Seller Should Know

Want to learn how to price your products? In this video, I will show you two eCommerce pricing strategies that every online seller should know. 📅 Let us grow your Google Ads account for you. Book a free strategy session with Sam here: <a href= "https://keycommerce.com/strategy-session/">https://keycommerce.com/strategy-session/</a> 🔴 Subscribe for more tips just like this: <a href= "https://keycommerce.com/Subscribe">https://keycommerce.com/Subscribe</a> There is no black and white approach when pricing your eCommerce products. There are a number of pricing strategies that you can choose from but remember that not all will work for your kind of business. You need to consider a few factors and do your homework to decide which pricing methods will work best for you. In this episode, I will show you the best way on how to price your products and go through two competitive pricing strategies: cost-plus pricing and value-based pricing. Product Pricing Strategy #1: Cost Plus Pricing Also called as Cost-Based Pricing, this eCommerce pricing strategy is where you work out your costs and then just add a percentage on top of that. So here you work out your total cost for the product, which includes the cost of the product from the supplier and any overheads. For example, you might pay your supplier $20 for your product but then the total costs of all your labor, rent, subscriptions and other expenses equal $10 per product. You then add on what’s called a markup, which could be 50%. So your total cost is $30 and you add 50% which would be $30 x 1.5 = $45 Now you may have already seen something a bit tricky here which is that it might be easy for you to work out your cost to suppliers. Product Pricing Strategy #1: Value-Based Pricing Value-based pricing is where you price the product based on the perceived value from customers. This means selling your products based on what customers are willing to pay. Maybe you are selling a bottle of water that costs you $0.10 to produce, but if you’re selling it at a music festival where people are dying to buy water so they’re willing to pay $8 per bottle. If you used cost-based pricing you’d only sell it for a few cents more than $0.10, but with value-based pricing, you’re now selling it for what the market is willing to pay. 🎥 Watch the full video version of this episode here: <a href= "https://www.youtube.com/watch?v=ffA27wverW0">https://www.youtube.com/watch?v=ffA27wverW0</a> 🔗Here’s the video on Average Order Value that I recommend in this video: <a href= "https://www.youtube.com/watch?v=yT-_mEeTgkg&t=0s">https://www.youtube.com/watch?v=yT-_mEeTgkg&t=0s</a> 🎬 Watch my most recent videos: <a href= "https://www.youtube.com/channel/UCpv6LoMeHrG-NPDCRnBWFpA">https://www.youtube.com/channel/UCpv6LoMeHrG-NPDCRnBWFpA</a> My popular videos: 🎥 Google Merchant Center Account Suspended - <a href= "https://www.youtube.com/watch?v=DVwExqRr42A">https://www.youtube.com/watch?v=DVwExqRr42A</a> 🎥 Fix Disapproved Products - Google Merchant Center - <a href= "https://www.youtube.com/watch?v=D48epLH-fFI">https://www.youtube.com/watch?v=D48epLH-fFI</a> ✅ For tips and tricks on growing your Ecommerce store remotely make sure to subscribe: https://keycommerce.com/Subscribe --------------------------------SOCIAL-------------------------------- 📝 Key Commerce Blog - https://keycommerce.com/blog 👥 Facebook: @MrSamBaldwin 🐦 Twitter: @MrSamBaldwin 📸 Instagram: @MrSamBaldwin #EcommerceProductPricing, #HowToPriceProducts, #MrSamBaldwin

July 23, 2021

Episode 26: Why Increase Your Google Ads Bids if You’re Already Profitable?

"Why increase your bids if you're already profitable on your campaigns in Google ads?” I get asked this question a number of times. So in this episode, let's talk about Google Ads bid adjustments and how it affects profitability. 📅 Let us grow your Google Ads account for you. Book a free strategy session with Sam here: <a href= "https://keycommerce.com/strategy-session/">https://keycommerce.com/strategy-session/</a> 🔴 Subscribe for more tips just like this: <a href= "https://keycommerce.com/Subscribe">https://keycommerce.com/Subscribe</a> This is a really good question and it makes sense on the top level. However, if we want to dig deeper into this topic, you first need to understand how the Google Ads Auction works. By doing this, you can understand that increasing your bids when you're already profitable can actually lead to way more volume of profits. Google Ads Auction works by setting a maximum CPC or if you have opted for automated Google Ads bidding strategies, google will set this for you. But everyone has to pay cost per click. It's called pay-per-click marketing. The cost that you're willing to pay isn’t used in relation to your quality score to work out your ad rank and basically, in simple terms, there's a lot to get into here. It simply means that if you're willing to pay more per click, then you're going to get a high position in the auction and you're going to get a bigger volume of clicks. However, those clicks are going to be more expensive. How does this relate to profitability? You have two metrics for this: average profit per conversion and the actual total volume of profits. There's a bit of a battle between these two metrics right now. When you're asking this question because you might be profitable on a product level, this means that your conversion is making you so much profit. But because your bids are so low, you're just not getting the volume of clicks to make a massive volume of profits because you know theoretically that you can increase your bids in your campaigns. And yes, your average cost per conversion is going to increase potentially just a little bit. When you really think about it, it's quite a complicated question because, as mentioned, you need to understand how the Ad Auction works. Watch this video to learn more! 🎥 Watch the full video version of this episode here: <a href= "https://www.youtube.com/watch?v=Y79wqeq9ryE">https://www.youtube.com/watch?v=Y79wqeq9ryE</a> 🔗 Here’s the video on Custom Columns in Google Ads that I recommend in this video: <a href= "https://www.youtube.com/watch?v=-Yt_SKPrhxg&t=0s">https://www.youtube.com/watch?v=-Yt_SKPrhxg&t=0s</a> 🎬 Watch my most recent videos: <a href= "https://www.youtube.com/channel/UCpv6LoMeHrG-NPDCRnBWFpA">https://www.youtube.com/channel/UCpv6LoMeHrG-NPDCRnBWFpA</a> My popular videos: 🎥 Google Merchant Center Account Suspended - <a href= "https://www.youtube.com/watch?v=DVwExqRr42A">https://www.youtube.com/watch?v=DVwExqRr42A</a> 🎥 Fix Disapproved Products - Google Merchant Center - <a href= "https://www.youtube.com/watch?v=D48epLH-fFI">https://www.youtube.com/watch?v=D48epLH-fFI</a> ✅ For tips and tricks on growing your Ecommerce store remotely make sure to subscribe: https://keycommerce.com/Subscribe --------------------------------SOCIAL-------------------------------- 📝 Key Commerce Blog - <a href= "https://keycommerce.com/blog">https://keycommerce.com/blog</a> 👥 Facebook: @MrSamBaldwin 🐦 Twitter: @MrSamBaldwin 📸 Instagram: @MrSamBaldwin #GoogleAdsBidAdjustments, #GoogleAdsBiddingStrategy, #MrSamBaldwin

28 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Mr Sam Baldwin's Podcast?: Welcome to the Mr Sam Baldwin Podcast!

I started this podcast channel because I want to help Ecommerce store owners with tips and strategies that work! The episodes I post here are originally published as videos on my YouTube channel, Mr Sam Baldwin.

But I realized that while some prefer watching video tutorials, others enjoy getting information in an audio format while travelling to work, working out, or while chilling outdoors.

Who Am I?

I'm Sam from KeyCommerce.com, and I've been working in the Ecom space for years and years now. Through years of experience, I learned the ins and outs of PPC & organic marketing, operations, and logistics, and everything you can think of for scaling up an Ecommerce store.

Together with my team, we've helped our clients generate over 15 million dollars in Ecommerce revenue by helping with their traffic and website. But these numbers mean nothing these days. Many PPC agencies say the same thing and promise they'll make you rich. So I recommend you go through my podcast episodes and videos and judge for yourself.

Unlike other content creators who focus on selling a lifestyle and on dropshipping, the content I publish in both my podcast and YouTube channels provide high-quality information and tutorials that Ecom store owners can apply right now to help grow their store.

If you want to grow your Ecommerce store? Subscribe to my Podcast and my YouTube channel for more REAL and FRESH actionable advice, tips, and strategies every week!

The Mr Sam Baldwin Podcast is also available in Amazon Music, Spotify, Deezer and Gaana.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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