A live chat on all things marketing trends, investor empowerment and digital innovation. Hosted by Cat Frick and Avery Stonestreet, marketers, investors, and entrepreneurs who built careers at the intersection of ETFs, digital marketing, financial services. Bringing a different kind of perspective to an industry that can be stuck in its ways. Building a community of investors and marketers who get it. What does marketing mean to the financial services industry? We find answers to that question and expose industry gatekeeping that professionals charge a fee for.
MRKTG Access
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5 episodes
Updated Daily
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Podcast Overview
A live chat on all things marketing trends, investor empowerment and digital innovation. Hosted by Cat Frick and Avery Stonestreet, marketers, investors, and entrepreneurs who built careers at the intersection of ETFs, digital marketing, financial services. Bringing a different kind of perspective to an industry that can be stuck in its ways. Building a community of investors and marketers who get it. What does marketing mean to the financial services industry? We find answers to that question and expose industry gatekeeping that professionals charge a fee for.
Language
🇺🇲
Publishing Since
12/30/2025
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Recent Episodes
February 5, 2026
Ep 05 – Trust in Black Hat World: Was Finance Ever Trustworthy?
<h2 style="text-align: center; margin-top: 40px; margin-bottom: 40px;"><strong>Ep 05 – Trust in Black Hat World: Was Finance Ever Trustworthy?</strong></h2> <pre style="text-align: left;"><strong>You're on your own. There are few left to trust." That's how Dave Nadig opens his provocative essays on the death of white-hat thinking in finance—and it sets the stage for one of MRKTG Access's most philosophical episodes yet. Catharine and Avery wrestle with big questions: Was the ETF industry ever truly trustworthy, or did it just feel that way? Can you work for pay-to-play publications and still be a white hat? How do marketers build trust when the entire financial system's moral center has allegedly eroded? Drawing on Nadig's extensive industry background and his Black Hat/White Hat framework, this conversation challenges assumptions about ethics, transparency, and what "trust" actually means in financial services marketing. </strong></pre> <p> </p>
January 26, 2026
Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard
<h2 style="text-align: center; margin-top: 40px; margin-bottom: 40px;"><strong>Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard</strong></h2> <pre style="text-align: left;"><strong>Financial services marketing is traditionally safe, boring, and consistent. But what happens when ETF issuers swing completely in the opposite direction? This episode examines recent creative campaigns that are trying to break the mold—and breaking cohesion in the process. It's an honest conversation about the line between innovative testing and brand chaos. </strong></pre> <p> </p>
January 19, 2026
Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget
<h2 style="text-align: center; margin-top: 40px; margin-bottom: 40px;"><strong>Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget</strong></h2> <pre style="text-align: left;"><strong>Financial services events are expensive, exhausting, and often poorly executed. This episode breaks down what went right and wrong at Future Proof Festival, tackles the GEO vs AEO debate after Samantha Russell's panel, and gets real about how asset managers are burning money on events without tracking ROI. Plus: why there are now more ETFs than stocks, and what that means for investor confusion.</strong></pre> <p> </p>
5 total episodes available
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Frequently asked questions
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- What is MRKTG Access?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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