This podcast explores how experts, founders, and leaders think, decide, and build — and how their background, mindset, and communication shape their professional path.

Much Watch (in Soho)
Claim This Podcastby Anastasiia Shabalina
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Podcast Overview
This podcast explores how experts, founders, and leaders think, decide, and build — and how their background, mindset, and communication shape their professional path.
Language
🇺🇲
Publishing Since
4/21/2024
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Recent Episodes

May 13, 2026
Beat 200 Men at Poker – Now She Uses It to Train Top Executives
<p>Poker is often misunderstood as a game of bluffing and deception.In reality, it can be one of the most precise environments to study communication, decision-making, and human behavior under pressure.In this episode, Anastasiia speaks with Jo Living, founder of Aces High, who works with corporates, VC funds, and leadership teams to develop communication and strategic thinking through poker-based experiences.They discuss:<a href="https://www.youtube.com/watch?v=qwi5VQdITQw">00:00</a> — Poker Isn’t a Card Game. It’s a People Game<a href="https://www.youtube.com/watch?v=qwi5VQdITQw&t=108s">01:48</a> — From First Game to Beating 200 Players<a href="https://www.youtube.com/watch?v=qwi5VQdITQw&t=304s">05:04</a> — Bluffing Is a Myth: What Poker Really Trains<a href="https://www.youtube.com/watch?v=qwi5VQdITQw&t=380s">06:20</a> — Inside a Corporate Poker Workshop<a href="https://www.youtube.com/watch?v=qwi5VQdITQw&t=668s">11:08</a> — Poker as a Mirror: Your Default Behaviors Exposed<a href="https://www.youtube.com/watch?v=qwi5VQdITQw&t=792s">13:12</a> — The “Strategic Chameleon”: Adapt Without Faking<a href="https://www.youtube.com/watch?v=qwi5VQdITQw&t=1202s">20:02</a> — Ego, Bad Bets, and Why Smart People Still Lose—🎙 Hosted by Anastasia, Communication AdvisorIf you're working on your positioning, pitch, or communication, this is exactly what I help with:LinkedIn: <a href="https://www.linkedin.com/in/anastasia-shabalina" target="_blank" rel="nofollow">https://www.linkedin.com/in/anastasia...</a>🔗 makemeHEARD: <a href="https://makemeheard.com/" target="_blank" rel="nofollow">https://makemeheard.com</a>🔗 Learn more about Aces High: <a href="https://aceshighlondon.com/" target="_blank" rel="nofollow">https://aceshighlondon.com</a>Connect with Jo Living: <a href="https://www.linkedin.com/in/joliving" target="_blank" rel="nofollow">https://www.linkedin.com/in/joliving</a>🔔 Subscribe for more conversations on communication, leadership, and decision-making</p>

April 8, 2026
How to Get Into Forbes for Free (PR Expert Explains)
<p>Most founders underestimate PR. Until they see how one article can change everything.In this episode, I’m joined by Xenia Zakharova, a Global Tech PR Specialist who helped Glam AI become profitable in just 6 months – without raising funding. She landed 20+ media placements and built a PR strategy that directly supported growth.01:33 — Glam AI case: profitable in 6 months09:56 — How she covered Forbes11:18 — Is PR worth it for early-stage startups?12:30 — Can you get into Forbes for free?15:16 — When startups should start PR16:00 — How much PR actually costs19:57 — Is paid PR a scam?22:34 — Full PR strategy behind Glam AI24:29 — Internal PR (what founders ignore)_______If you're working on your positioning, pitch, or communication, this is exactly what I help with:LinkedIn: https://www.linkedin.com/in/anastasia-shabalinamakemeHEARD: https://makemeheard.comConnect with Xenia:LinkedIn: https://www.linkedin.com/in/xenia-zakharova-a46710373/</p>

March 23, 2026
Founders Are the Biggest Bottleneck – And It’s Costing Them Revenue
<p>Most founders think they have a marketing problem. <br>In reality, they are the bottleneck, and it’s costing them revenue.<br>In this episode, I talk to Renata Zinatullina (Digital Hunch) about why marketing often doesn’t work and what actually drives growth in B2B companies.<br></p><p>00:00 Why marketing agencies push you to spend more (and why it’s a trap) <br>03:00 How to get a CMO for 3x less money (fractional model explained) <br>07:20 The mistake that costs founders 50% of revenue (real case) <br>12:10 Why your marketing doesn’t work (and it’s not about channels) <br>17:10 What actually drives growth: product, audience, clarity <br>23:20 Can AI replace marketers? (only if you know what you're doing) <br>25:20 From fear to confidence: building in English as a founder <br>30:50 Where to start if your marketing isn’t working </p><p><br></p><p>_______</p><p> </p><p>If you're working on your positioning, pitch, or communication, this is exactly what I help with:</p><p><a href="https://www.linkedin.com/in/anastasia-shabalina/">LinkedIn</a></p><p><a href="https://makemeheard.com">makemeHEARD</a></p><p><br></p><p>Connect with Renata:</p><p><a href="https://www.linkedin.com/in/renatazinnatullina/" target="_blank" rel="noopener noreferer">LinkedIn</a></p><p><a href="https://digital-hunch.com/" target="_blank" rel="noopener noreferer">Digital Hunch</a></p><p><a href="https://www.youtube.com/@Digital-Hunch" target="_blank" rel="noopener noreferer">Rebuilding SaaS Marketing Podcast</a></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p>
8 total episodes available
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Frequently asked questions
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- What is Much Watch (in Soho)?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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