by My2cents.com.au
My 2 Cents is a community of Aussie marketers sharing data and insights. Marketers invest 5 minutes a month to answer 3 simple questions. The community chooses what questions we ask each month, and for every survey, they get to decide whether their results are anonymous or attributed. Hosted by Fractional CMO's Chris Jowsey from Nugget Digital and Denise Rainey from Rainey Day Digital, the My2cents podcast series aims to interview regular industry experts to summarise, share & debate insights.
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Publishing Since
5/13/2025
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November 27, 2025
<p>In this episode, our guest is Chris Hamlin - SEO strategist and long-time observer of Google’s mood swings. We dig into the big question rattling every marketer right now: has AI-driven search officially killed Page One?Chris unpacks how AI is reshaping content creation, why matching user intent still matters more than ever, and where human creativity needs to step in when AI-generated content starts sounding… well, the same.We explore the role of prompts, the pitfalls of sameness, why uniqueness is now a competitive advantage, and how to balance machine efficiency with real human insight. If you’re wrestling with how to use AI without losing your edge, this one’s for you.We hope you enjoy the show.Join our free marketing community: my2cents.com.auConnect with Chris Hamlin:LinkedIn: chrisgranthamlinWebsite: https://hamlin.com.au/Connect with your hosts:Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital - / chrisjowsey Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital - / rainey-day-digital Connect with My 2 Cents:Website: https://my2cents.com.au/Linkedin: https://www.linkedin.com/company/my2cents-com-au/Youtube: https://www.youtube.com/@My2Cents_AustraliaApple Podcasts: https://podcasts.apple.com/au/podcast/my-2-cents-marketing-podcast/id1814042145Spotify Podcasts: https://open.spotify.com/show/0uJKBm8OJKmA2cNJbXYIFK?si=575b49ab84654193</p>
October 12, 2025
<p>In this episode, our guest is James Hurman, entrepreneur, investor and advertising effectiveness expert. We delve into the ongoing debate between brand and performance marketing. Exploring the current trends in marketing budget allocation, the challenges of balancing brand and performance investments, and the importance of long-term thinking in marketing strategies. The conversation also highlights the need for better education in marketing effectiveness and the integration of brand and performance marketing for optimal results.We hope you enjoy the show.Join our free marketing community: my2cents.com.auLinks/Sources mentioned:James Hurman leads the Master of Advertising Effectiveness course through LIONS: https://learning.lions.co/courses/master-of-advertising-effectivenessMark Ritson - Mini MBA: https://minimba.com/marketing/Analytics Partners (UK) - https://analyticpartners.com/knowledge-hub/PA Consulting - Brand Impact Index: https://www.paconsulting.com/industries/consumer-and-manufacturing/brand-impact-indexConnect with James Hurman:Linkedin: James Hurman - https://www.linkedin.com/in/jameshurman/Website: https://www.jameshurman.com/Connect with your hosts:Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital - / chrisjowsey Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital - / rainey-day-digital Connect with My 2 Cents:Website: https://my2cents.com.au/Linkedin: https://www.linkedin.com/company/my2cents-com-au/Youtube: https://www.youtube.com/@My2Cents_AustraliaApple Podcasts: https://podcasts.apple.com/au/podcast/my-2-cents-marketing-podcast/id1814042145Spotify Podcasts: https://open.spotify.com/show/0uJKBm8OJKmA2cNJbXYIFK?si=575b49ab84654193</p>
August 27, 2025
<p>In this episode, we are joined by Christian Young, co-founder of Lord Howe Island Distilling Co., to talk all things email marketing and brand building.</p><p>We dive into how email remains one of the most powerful tools for creating direct customer relationships, especially during uncertain times like COVID-19. Christian shares how his team embraced innovative strategies, leaned into storytelling, and prioritised community engagement to grow their brand.</p><p>We also explore the metrics that matter in email marketing, the challenges of indirect sales, and why delivering a strong customer experience is key to long-term success.</p><p>We hope you enjoy the show.</p><p>Join our free marketing community:<a href="https://my2cents.com.au/" rel="ugc noopener noreferrer" target="_blank"> </a><a href="http://my2cents.com.au" rel="ugc noopener noreferrer" target="_blank">my2cents.com.au</a></p><p>Connect with Christian Young:</p><ul><li><p>Linkedin: <a href="https://www.linkedin.com/in/christianyoung1/" rel="ugc noopener noreferrer" target="_blank">Christian Young</a></p></li><li><p>Website: <a href="https://lhidistillingco.com.au/" rel="ugc noopener noreferrer" target="_blank">https://lhidistillingco.com.au/</a> </p></li></ul><p>Connect with your hosts:</p><ul><li><p>Linkedin: <a href="https://www.linkedin.com/in/chrisjowsey/" rel="ugc noopener noreferrer" target="_blank">Chris Jowsey</a> | Fractional CMO at <a href="https://www.nuggetdigital.com.au/" rel="ugc noopener noreferrer" target="_blank">NuggetDigital</a></p></li><li><p>Linkedin: <a href="https://www.linkedin.com/in/rainey-day-digital/" rel="ugc noopener noreferrer" target="_blank">Denise Rainey</a> | Fractional CMO at Rainey Day Digital</p></li></ul><p>Connect with My 2 Cents:</p><ul><li><p>Website: <a href="https://my2cents.com.au/" rel="ugc noopener noreferrer" target="_blank">https://my2cents.com.au/</a></p></li><li><p>Linkedin: <a href="https://www.linkedin.com/company/my2cents-com-au/" rel="ugc noopener noreferrer" target="_blank">my2cents</a></p></li><li><p>Youtube: <a href="https://www.youtube.com/@My2Cents_Australia" rel="ugc noopener noreferrer" target="_blank">@my2cents_Australia</a></p></li><li><p>Apple Podcasts: <a href="https://podcasts.apple.com/au/podcast/my-2-cents-marketing-podcast/id1814042145" rel="ugc noopener noreferrer" target="_blank">My2Cents Marketing Podcast</a></p></li><li><p>Spotify Podcasts: <a href="https://open.spotify.com/show/0uJKBm8OJKmA2cNJbXYIFK?si=735d92b8cef94cd4" rel="ugc noopener noreferrer" target="_blank">My2Cents Marketing Podcast</a></p></li></ul><p><br /></p>
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Taz Bareham
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Michelle Kvello
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My 2 Cents is a community of Aussie marketers sharing data and insights.
Marketers invest 5 minutes a month to answer 3 simple questions. The community chooses what questions we ask each month, and for every survey, they get to decide whether their results are anonymous or attributed.
Hosted by Fractional CMO's Chris Jowsey from Nugget Digital and Denise Rainey from Rainey Day Digital, the My2cents podcast series aims to interview regular industry experts to summarise, share & debate insights.
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