Research studies
My UQ Research Podcast
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20 episodes
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Recent Episodes
September 7, 2021
Ep. 20 - How artificial Intelligence will affect the future of retailing
How artificial Intelligence will affect the future of retailing. Guha, Grewal, Kopalle, Haenlein, Schneider, Jung, Moustafa, Hedge & Hawkins<br /><br /><br />Artificial intelligence (AI) will substantially impact retailing. Building on past research and from interviews with senior managers, we examine how senior retailing managers should think about adopting AI, involving factors such as the extent to which an AI application is customer-facing, the amount of value creation, whether the AI application is online, and extent of ethics concerns. In addition, we highlight that the near-term impact of AI on retailing may not be as pronounced as the popular press might suggest, and also that AI is likely to be more effective if it focuses on augmenting (rather than replacing) managers’ judgments. Finally, while press coverage typically involves customer-facing AI applications, we highlight that a lot of value can be obtained by adopting non-customer-facing applications. Overall, we remain very optimistic as regards the impact of AI on retailing. Finally, we lay out a research agenda and also outline implications for practice.
September 7, 2021
Ep. 19 - Evolution of retail formats: Past, present, and future
Evolution of retail formats: Past, present, and future. Guarin, Jindal, Ratchford, Fox, Bhatnagar, Pandey, Navallo, Fogarty, Carr & Howerton. 2021. Journal of Retailing.<br /><br />In this paper, the authors review current literature on retail formats and propose a new customer-centric framework for retailers to focus on as they continue to innovate and evolve. Specifically, they review the literature on how formats compare in their attributes and compete with each other; the role of customer behavior in format choice; and developments in multichannel and omnichannel retailing. They propose a framework for retail formats suggesting two paths – either reduce friction in the customer journey or enhance customer experience. They discuss the challenges faced by offline (physical store-first) and online (digital-first) retailers and elaborate on strategies each type of retailer is pursuing to address these challenges. Finally, they offer directions for future research in this domain. They conclude by calling for newer digital-first and physical-first players to continue coming up with different customer-centric formats, which they predict will slowly morph into integrated retailers, leaving space for newer players to enter the market and hence keep the wheel of retailing spinning.
September 7, 2021
Ep. 18 - Going Online for Groceries: Drivers of Category-Level Share of Wallet Expansion. Campo, Lamey, Breugelmans & Melis, 2020. JOR
Ep. 18 - Going Online for Groceries: Drivers of Category-Level Share of Wallet Expansion. Campo, Lamey, Breugelmans & Melis, 2021. Journal of Retailing<br /><br />Some grocery product categories may be more successful than others in terms of stimulating consumers to increase their share of wallet (SoW) when they start buying through the online channel of a grocery chain. This study explores the circumstances in which online and multichannel marketing mix instruments determine the extent of category-level SoW expansion. To do so, the authors use U.K. household scanner panel data, covering online and offline purchases by 3,311 households in 59 categories of four multichannel retail chains. The results indicate that the effectiveness of online and multichannel marketing mix instruments for stimulating expansion is moderated by category characteristics, such that a selective approach to making decisions about the online price, online assortment breadth, online/offline assortment integration, and online national brand proliferation, tuned to account for category differences, can increase category-level SoW for the online-visited chain.
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