The MyAgLife Podcast is brought to you by JCS Marketing, Inc., the publisher of the industry-leading ag publications West Coast Nut, Progressive Crop Consultant and Grape & Wine Magazine. Our podcast will bring you exclusive interviews with industry professionals and more on a variety of production ag topics!
10-9-26: MyAgLIfe Episode 282: The Grower You’re Marketing to Probably Doesn’t Exist | Anne Visser
In this episode of the MyAgLife Podcast, Kristin Platts talks with Anne Visser of UC Davis about how California agriculture is changing and what that means for the people and businesses trying to reach growers.
Recorded at the 2026 Crop Consultant Conference, Visser discusses the economic, policy, technology and environmental pressures reshaping rural regions and agricultural businesses, and why assumptions about today’s “typical grower” may no longer match reality.
Visser also looks ahead at the forces likely to shape California agriculture over the next five years, including technology and AI, water, labor and rising operating costs.
Find more of Visser’s research through UC Davis.
2 Oct 2026
10-2-26: MyAgLife Episode 281: What Ag Technology Has to Prove with Rick Foell
Not every new technology delivers where it matters most: in the field and on a grower’s bottom line. In this MyAgLife Podcast, Kristin Platts talks with Rick Foell, general manager of Delta Growers, from the 2026 Crop Consultant Conference about how he evaluates new products and technologies, where drones and AI are showing promise and why return on investment remains critical for growers.
Foell also discusses shifting crop economics, the future of automation and precision agriculture, challenges surrounding biological products and an unconventional tool Delta Growers is helping bring to California agriculture: rodent birth control. The conversation offers a practical look at how growers and retailers are navigating new technology while margins remain tight.
In this episode: https://deltagrowersinc.com/
18 Sept 2026
9-18-26: MyAgLife Episode 281: CCC Speaker Preview with Emily Symmes – Is Your NOW Program Actually Working?
How do you know if your navel orangeworm management program is actually working, and where do new technologies fit?
In this episode of the MyAgLife Podcast, Dr. Emily Symmes previews her upcoming Crop Consultant Conference presentation and discusses how growers and PCAs can take a closer look at NOW program performance, from identifying when damage occurred and evaluating ROI to determining whether emerging technologies add meaningful value. She also explains why asking the right questions, testing new tools and sharing successes and failures will be increasingly important as NOW management continues to evolve.
Hear more from Emily at the 2026 Crop Consultant Conference, Sept. 23–24 at the Visalia Convention Center. Her presentation is scheduled for 8 a.m. Sept. 24.
View the CCC agenda and register (https://jcsmarketinginc.com/ccc-attendees/?utm_source=chatgpt.com)
Who has been a guest on MyAgLife
Names identified in recent episode analyses. Showing up to five guests.
Jay Sayre
Zachary Fowler
Robert Domingos
Kyle Gomes
Norm Davy
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
9 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 66 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
100
Social presence
0
YouTube
0
Engagement
82
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Guest appearances
Books guests
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