Scott Gillum, Founder & CEO of Carbon Design, interviews experts on topics like connecting with buyers, motivating audiences, and navigating the constantly changing context for sales and marketing. Combining his experience as an agency head, CMO, and strategic consultant with his incorrigible curiosity, Scott asks questions his guests haven't considered to unlock fresh insights for sales and marketing leaders.
MyndShyft
Claim This Podcastby Scott Gillum
5.0(1 reviews)
11 episodes
Updated Daily
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Podcast Overview
Scott Gillum, Founder & CEO of Carbon Design, interviews experts on topics like connecting with buyers, motivating audiences, and navigating the constantly changing context for sales and marketing. Combining his experience as an agency head, CMO, and strategic consultant with his incorrigible curiosity, Scott asks questions his guests haven't considered to unlock fresh insights for sales and marketing leaders.
Language
🇺🇲
Publishing Since
9/4/2020
1 verified contact email on file for MyndShyft
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Recent Episodes
May 11, 2021
Ep.11 How to productize professional services IP with Eisha Tierney Armstrong
<p><span style="font-weight: 400;">Today Scott will be talking to</span> <span style="font-weight: 400;">Eisha Tierney Armstrong, CEO of Vecteris and author of Productize. Eisha and Scott discuss how organizations can transition to more customized services and how to shift their mentality. Eisha gives us a sneak peek on topics she discusses in her new book Productize. Productize emphasizes the importance of creating a product that is an urgent and expensive problem that customers know they have.</span></p> <p> </p> <p><span style="font-weight: 400;">Resources talked about in the episode:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Guest Book:</span> <a href= "https://www.amazon.com/Productize-Ultimate-Professional-Services-Scalable/dp/1736929615?crid=2ZZVEZB8NB59L&dchild=1&keywords=productize+eisha+armstrong&qid=1620647964&sprefix=Productize,aps,189&sr=8-3&linkCode=sl1&tag=here2help00-20&linkId=c145be085247bfb15b359169e1641d81&language=en_US&ref_=as_li_ss_tl"> <span style="font-weight: 400;">Productize: The Ultimate Guide to Turning Professional Services into Scalable Products</span></a></li> </ul>
March 5, 2021
Ep. 10 How to Get a Better Return From ABM With Usman Sheikh
<p><span style="font-weight: 400;">Today Scott will be talking to Usman Sheikh founder and CEO of xiQ. xiQ is an artificial intelligence for B2B sales and marketing. xiQ unifies the core capabilities and functions that are required to operate in account-based marketing. Using AI smarts to help decision-making faster, bigger, better, and more precise. Usman Sheikh will explain how to create a successful marketing strategy to improve your performance. </span></p> <p> </p> <p><span style="font-weight: 400;">Resources talked about in the episode:</span></p> <ul> <li><span style="font-weight: 400;">Guest Website: <a href= "https://xiqinc.com/">XIQ</a> <br /></span></li> </ul>
January 29, 2021
Ep. 9 Brand Transformation with Leslie Tullio
<p><span style="font-weight: 400;">Scott will be discussing marketing and brand transformation with Leslie Tullio. Leslie Tullio is Chief Marketing and Communications Officer at McDermott, Will & Emery. Leslie explains what it takes to build a strong brand with vision, strategy, and good objective data. All it takes is a pinch of courage to transform your brand.</span></p> <p> </p> <h2><span style="font-weight: 400; font-size: 12pt;">Resources talked about in the episode:</span></h2> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Guest Social Media:</span> <a href= "https://www.linkedin.com/in/leslietullio/"><span style= "font-weight: 400;">LinkedIn</span></a></li> </ul>
11 total episodes available
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