Nascent is a strategy for startups with no customers -- a methodology for founders to decide within days (not years!) whether their idea is an opportunity worth pursuing.<br /><br /><a href="https://nascentidea.com?utm_medium=podcast">nascentidea.com</a>
Nascent Startups 🪺 Podcast
Claim This Podcastby Mike Vladimer
5.0(9 reviews)
35 episodes
Updated Bi-weekly
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27
Podcast Authority
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Podcast Overview
Nascent is a strategy for startups with no customers -- a methodology for founders to decide within days (not years!) whether their idea is an opportunity worth pursuing.<br /><br /><a href="https://nascentidea.com?utm_medium=podcast">nascentidea.com</a>
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Publishing Since
2/1/2024
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Recent Episodes
June 15, 2026
030: Yes, founders trick themselves. Unless they measure reliability.
<p>When founders analyze discovery interviews, they trick themselves. Entrepreneurs today are like medieval bakers judging an oven by feel and then despairing when the bread comes out burnt or raw. Baking got reliable when thermometers replaced the guesswork, and founders need that same upgrade for their interview analysis. Good news! Entrepreneurs can leverage tools from other fields. Specifically, this episode introduces "content analysis" and a metric called Krippendorff's Alpha, which let founders measure the reliability of their analysis.</p><p><br></p><p>This episode also details how Mike measured the reliability of Nascent using Krippendorff's Alpha and the opportunity that it revealed: founders do not have an innate ability to analyze interviews, but it's a skill that founders can learn. Specifically, before training, founders' analysis was essentially random (K-alpha = 0.1). But after founders learned how to use Nascent to analyze interviews, their analysis became reliable (K-alpha = 0.8).</p><p><br></p><p><strong>In this episode:</strong></p><p>(00:00) An exciting unlock in entrepreneurship</p><p>(03:47) Content analysis meets customer discovery</p><p>(05:44) Analyzing discovery interviews is a type of data transformation</p><p>(06:53) Content analysis and Krippendorff's Alpha to measure the reliability of data transformation</p><p>(10:34) Measuring K-alpha for Nascent (the jump from 0.1 to 0.8)</p><p>(13:55) Analyzing interviews reliably isn't innate, but a learnable skill</p><p><br></p><p>Are you <strong>new to the Nascent</strong> <strong>podcast</strong>? <a href="https://www.nascentstartups.com/p/019-the-next-100-episodes-on-nascent" target="_blank" rel="noopener noreferer">Start with Episode 019</a></p><p><br></p><p><strong>Let's connect:</strong></p><p>Newsletter: <a href="https://nascentstartups.com" target="_blank" rel="noopener noreferer">https://nascentstartups.com</a></p><p>Work with Mike: <a href="https://nascentidea.com" target="_blank" rel="noopener noreferer">https://nascentidea.com</a></p><p>Miro board with visuals and frameworks: <a href="https://miro.com/app/board/uXjVGhU2Xoo=/" target="_blank" rel="noopener noreferer">https://miro.com/app/board/uXjVGhU2Xoo=/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/mikevladimer" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/mikevladimer</a></p><p>YouTube: <a href="https://www.youtube.com/@nascentidea" target="_blank" rel="noopener noreferer">https://www.youtube.com/@nascentidea</a></p><p>Spotify: <a href="https://open.spotify.com/show/5BtFtYF6nVUkLu7d7VVnSY" target="_blank" rel="noopener noreferer">https://open.spotify.com/show/5BtFtYF6nVUkLu7d7VVnSY</a></p><p>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/nascent-startups-podcast/id1728760830" target="_blank" rel="noopener noreferer">https://podcasts.apple.com/us/podcast/nascent-startups-podcast/id1728760830</a></p><p>Twitter: <a href="https://x.com/NascentIdea" target="_blank" rel="noopener noreferer">https://x.com/NascentIdea</a></p><p>Reach Mike at Podcast@NascentIdea.com</p><p><br></p><p><strong>Links and sources:</strong></p><p>Nascent <a href="https://www.nascentstartups.com/p/028-yes-the-easiest-way-to-analyze" target="_blank" rel="noopener noreferer">Episode 028</a>: Yes, the easiest way to analyze discovery interviews is with the Yardstick of Pain. </p><p>Nascent <a href="https://www.nascentstartups.com/p/027-no-dont-interpret-discovery-interviews" target="_blank" rel="noopener noreferer">Episode 027:</a> No, don't interpret discovery interviews by feel. </p><p>Nascent <a href="https://www.nascentstartups.com/p/022-yes-search-for-people-in-pain" target="_blank" rel="noopener noreferer">Episode 022</a>: Yes, search for People in Pain. But they're invisible. </p><p><a href="https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555">Thinking, Fast and Slow</a> by Daniel Kahneman </p><p><a href="https://www.k-alpha.org/" target="_blank" rel="noopener noreferer">Calculator for Krippendorff's Alpha</a></p><p><br></p><p><br></p><p><strong>Nascent frameworks referenced:</strong></p><p>Yardstick of Pain™ — A three-bucket emotional scale (hurting, fine, joyous) that founders apply to categorize the emotions of interviewees. Introduced in Episode 027.</p><p>People in Pain™ — The first signal a startup might have a customer. Every customer starts as a Person in Pain. Defined in Episode 022.</p><p>ERNY™ (Estimated Revenue Next Year) — A metric for startups with no customers: Estimated Revenue Next Year from the ground up with no customers today, calculated only using discovery interviews. See Episode 019.</p><p><br></p><p><strong>Tools from content analysis:</strong></p><p>Content analysis — A research technique for making replicable and valid inferences from texts (Klaus Krippendorff). The field that lets founders make reliable inferences from discovery interviews.</p><p>Krippendorff's Alpha (K-alpha) — A metric for inter-rater reliability that ranges from 0 (completely random) to 1 (perfect agreement).</p><p><br></p><p>Many thanks to Paul Tepper for letting me know about content analysis and providing feedback on how I’m applying it to Nascent.</p><p><br></p>
June 8, 2026
029: No, don't use legendary founders' recipe for success. You can't mimic their intuition.
<p><br></p><p>Advice from legendary entrepreneurs doesn't work for the rest of us because the legends have an innate sense for good startup ideas that they can't explain. We can't mimic their intuition but we can copy it with a measurement system.</p><p><br></p><p><strong>In this episode:</strong></p><p>(00:00) What legendary founders see</p><p>(03:19) What founders need, but not how to achieve it</p><p>(06:09) The signal is People in Pain — and it's invisible</p><p>(09:44) The People-to-Prospect Funnel makes the invisible visible</p><p>(12:01) Yardstick of Pain to ERNY Value: from signal to number</p><p><br></p><p>Are you new to the Nascent podcast? <a href="https://www.nascentstartups.com/p/019-the-next-100-episodes-on-nascent" target="_blank" rel="ugc noopener noreferrer">Start with Episode 019</a> </p><p><br></p><p><strong>Let's connect:</strong></p><p>Newsletter: <a href="https://nascentstartups.com" target="_blank" rel="ugc noopener noreferrer">https://nascentstartups.com</a></p><p>Miro board with visuals and frameworks: <a href="https://miro.com/app/board/uXjVGhU2Xoo=/" target="_blank" rel="ugc noopener noreferrer">https://miro.com/app/board/uXjVGhU2Xoo=/</a></p><p>Work with Mike: <a href="https://nascentidea.com" target="_blank" rel="ugc noopener noreferrer">https://nascentidea.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/mikevladimer" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/mikevladimer</a></p><p>YouTube: <a href="https://www.youtube.com/@nascentidea" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@nascentidea</a></p><p>Spotify: <a href="https://open.spotify.com/show/5BtFtYF6nVUkLu7d7VVnSY" target="_blank" rel="ugc noopener noreferrer">https://open.spotify.com/show/5BtFtYF6nVUkLu7d7VVnSY</a></p><p>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/nascent-startups-podcast/id1728760830" target="_blank" rel="ugc noopener noreferrer">https://podcasts.apple.com/us/podcast/nascent-startups-podcast/id1728760830</a></p><p>Twitter: <a href="https://x.com/NascentIdea" target="_blank" rel="ugc noopener noreferrer">https://x.com/NascentIdea</a></p><p>Reach Mike at Podcast@NascentIdea.com</p><p><br></p><p><strong>Links and sources:</strong></p><p><a href="https://www.nascentstartups.com/p/028-yes-the-easiest-way-to-analyze" target="_blank" rel="noopener noreferer">Nascent Ep028</a>: Yes, the easiest way to analyze discovery interviews is with the Yardstick of Pain. </p><p><a href="https://www.nascentstartups.com/p/027-no-dont-interpret-discovery-interviews" target="_blank" rel="ugc noopener noreferrer">Nascent Ep027</a>: No, don't interpret discovery interviews by feel. </p><p><a href="https://www.nascentstartups.com/p/027-no-dont-interpret-discovery-interviews" target="_blank" rel="ugc noopener noreferrer">Nascent Ep022</a>: Yes, search for People in Pain. But they're invisible. </p><p>Paul Graham <a href="https://www.youtube.com/watch?v=ii1jcLg-eIQ" target="_blank" rel="ugc noopener noreferrer">lecture at Stanford</a></p><p>Peter Thiel, <a href="https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296" target="_blank" rel="ugc noopener noreferrer">Zero to One</a> </p><p><br></p><p><strong>Nascent frameworks referenced:</strong></p><p><strong>People in Pain™</strong> — The first signal a startup might have a customer. Every customer starts as a Person in Pain. </p><p><strong>People-to-Prospect Funnel™</strong> — Five-layer funnel: Blockers → Distractions → People in Pain → Prospects → Customers. Founders with no customers face a sea of blockers and have to identify the few People in Pain hidden inside it.</p><p><strong>Yardstick of Pain™</strong> — A three-bucket emotional scale (hurting, fine, joyous) that founders apply to each discovery interviewee. Only people who are hurting become customers. Introduced in Episode 027.</p><p><strong>ERNY™</strong> (Estimated Revenue Next Year) — Quantified $-value of a pivot built from the ground up with no customers today, calculated only using discovery interviews. See Episode 019 for the roadmap.</p>
June 1, 2026
028: Yes, the easiest way to analyze discovery interviews is with the Yardstick of Pain.
<p>When founders run discovery interviews, they don't know what they're searching for, so they don't know if they found it. Here's the most important quality to extract from an interview: Is there any evidence that the interviewee might care about your startup idea? To determine this, founders can apply Nascent's Yardstick of Pain™ as the first step to identifying people who might become customers.</p><p><br></p><p>Previously in Episode 27, Mike introduced the Yardstick of Pain™ -- a three-part scale (hurting, fine, joyous). Here in Episode 28, Mike applies it in a case study where a founder wanted to pursue a startup idea ONLY if it might get CUSTOMERS. In this episode, you'll listen to real audio clips of real interviews and see how we categorized interviewees' Pain.</p><p><br></p><p><strong>Episode 028:</strong> Yes, the easiest way to analyze discovery interviews is with the Yardstick of Pain. See it applied in a case study. In this episode:</p><p>(00:00) Most founders don't know what they're looking for</p><p>(03:52) Meet Flora the founder </p><p>(06:04) Founders' biases can cause misinterpretation</p><p>(11:59) Words and tone reveal emotions </p><p>(13:21) The Yardstick of Pain explains who might become a customer and why </p><p><br></p><p>Are you new to the Nascent podcast? Start with Episode 019: <a href="https://www.nascentstartups.com/p/019-the-next-100-episodes-on-nascent" target="_blank" rel="noopener noreferer">https://www.nascentstartups.com/p/019-the-next-100-episodes-on-nascent</a></p><p><br></p><p><strong>Let's connect:</strong></p><p>Newsletter: <a href="https://nascentstartups.com" target="_blank" rel="noopener noreferer">https://nascentstartups.com</a></p><p>Miro board with visuals and frameworks: <a href="https://miro.com/app/board/uXjVGhU2Xoo=/" target="_blank" rel="noopener noreferer">https://miro.com/app/board/uXjVGhU2Xoo=/</a></p><p>Work with Mike: <a href="https://nascentidea.com" target="_blank" rel="noopener noreferer">https://nascentidea.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/mikevladimer" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/mikevladimer</a></p><p>YouTube: <a href="https://www.youtube.com/@nascentidea" target="_blank" rel="noopener noreferer">https://www.youtube.com/@nascentidea</a></p><p>Spotify: <a href="https://open.spotify.com/show/5BtFtYF6nVUkLu7d7VVnSY" target="_blank" rel="noopener noreferer">https://open.spotify.com/show/5BtFtYF6nVUkLu7d7VVnSY</a></p><p>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/nascent-startups-podcast/id1728760830" target="_blank" rel="noopener noreferer">https://podcasts.apple.com/us/podcast/nascent-startups-podcast/id1728760830</a></p><p>Twitter: <a href="https://x.com/NascentIdea" target="_blank" rel="noopener noreferer">https://x.com/NascentIdea</a></p><p>Reach Mike at Podcast@NascentIdea.com</p><p><br></p><p><strong>Links and sources:</strong></p><p><a href="https://www.nascentstartups.com/p/027-no-dont-interpret-discovery-interviews" target="_blank" rel="noopener noreferer">Nascent Ep027</a>: No, don't interpret discovery interviews by feel. </p><p><a href="https://www.nascentstartups.com/p/026-no-dont-trust-self-reported-data" target="_blank" rel="noopener noreferer">Nascent Ep026</a>: No, don't trust self-reported data from discovery interviews. </p><p><a href="https://www.nascentstartups.com/p/022-yes-search-for-people-in-pain" target="_blank" rel="noopener noreferer">Nascent Ep022</a>: Yes, search for People in Pain. But they're invisible. </p><p><br></p><p><strong>Nascent frameworks referenced:</strong></p><p>Yardstick of Pain™ — A three-bucket emotional scale (hurting, fine, joyous) that founders apply to each discovery interviewee. Introduced in Episode 027, applied here.</p><p>People in Pain™ — The first signal a startup might have a customer. Every customer starts as a Person in Pain. Defined in Episode 022.</p><p>ERNY™ (Estimated Revenue Next Year) — Quantified $-value of a pivot built from the ground up with no customers today, calculated only using discovery interviews. Previewed at end of episode; see Episode 019 for the roadmap.</p><p><br></p><p><br></p><p><br></p>
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