NC Shop Talk is a no limits interview show that shares never before heard tips, secrets, and hilarious conversations with today's biggest names in the auto, aircraft, & carpet industries.
Join Mal Maher, owner of NC Carpet Binding, as he interviews today's most talented craftsmen. You'll pick up some new vendors, how to grow your business, and he'll be asking some wild questions that you've never heard answered before.
Connect with Mal and NC Carpet:
Website: https://www.n-ccarpet.com/
Instagram: nc_carpet_binding
Host Mal interviews custom builder Bryan Fuller about his innovative projects, from unique boat builds to a V16 engine creation, revealing the secrets of top-tier craftsmanship.
8 Jul 2026
NASA, Martha Stewart & More With NC & 140 Year Powerhouse: Costikyan
Host Phillip Costikyan and Greg Garian discuss Costikyan's 140-year legacy of innovation, unexpected clients like NASA, and industry evolution in this interview.
25 Feb 2026TRANSCRIPT
Can't Miss Social Media Tips & Exploding Your Business With Miranda Gwilliam
A rug cleaning company in Arizona just cracked the code on social media without ever paying for ads. Miranda Gwilliam from Rug Worx joins me to explain how she and her husband turned their family business into an industry authority with 900,000 followers across platforms.
I started following their page because the content was impossible to ignore. Real production work. Real problem solving. Real people who actually show up on camera, even when they don't want to. What grabbed me was how they built something that resonates with both industry professionals and high-end homeowners, while keeping their kids as their absolute priority.
Miranda breaks down the exact strategies that moved the needle, why going viral on TikTok changed everything, and how they've stayed referral-only for 22 years while still dominating digitally. If your social media feels stale or you're chasing followers who never turn into customers, this conversation will shift how you think about it all.
"My love language is referrals." – Miranda Gwilliam
In This Episode:
- The #1 growth strategy for any business
- Hidden revenue streams like rug storage nobody talks about
- NC Rapid Fire Hot Seat with Miranda
- The TikTok turning point and going viral their very first weekend
- What most rug and flooring businesses get wrong on social
- Why perfection kills good content before it ever posts
- Why posting time matters less than you think
- How to attract higher-end clientele on social media
- Building long game referral networks with interior designers
- When to say no and how to fire a client the right way
- Upcoming events like Textile Pro Masters and the ARCS convention
- Miranda's private coaching services
Connect with Miranda and Rug Worx:
- Website: https://rugworx.com/ (https://rugworx.com/)
- Instagram: https://www.instagram.com/rugworx/ (https://www.instagram.com/rugworx/)
- TikTok: https://www.tiktok.com/@rugworx (https://www.tiktok.com/@rugworx)
Connect with Mal and NC Carpet:
- Website - https://www.n-ccarpet.com/ (https://www.n-ccarpet.com/)
- Facebook - https://web.facebook.com/nccarpetmachines/ (https://web.facebook.com/nccarpetmachines/)
- Instagram - https://www.instagram.com/nc_carpet_binding/ (https://www.instagram.com/nc_carpet_binding/)
Inside a recent episode
Fuller Moto - Always Innovating
Published 10 Oct 2026 · Transcript excerpt
[…] Now you're taking that to SEMA, right? Is there anything else you want to share about it or keep it quiet? Yeah, no, we're, um, so it's modeled like an old 1938 Cadillac, uh, V 16 that they had in period. Sweet. And so everything will be gloss black. Um, We've had to, you know, find a way to engineer the two intakes to come between the two engines. We have to engineer a way to hold the engines together. And then we've got to, so just literally even the table that we're building for right now, it's an old jig, like a motorcycle jig that we're putting the bowler transmission six-speed manual carbon edition on the back. […]
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
