Now Go Create

About Now Go Create

In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good. With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit. With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away. Claire will be chatting with some of the smartest creative thinkers and experts out there to get the inside scoop on what makes us tick creatively. Going behind the songs with Grammy nominated artist Dyo, how to hack your brain for creativity with neuroscientist Ben Martynoga and how to have ideas on demand with improv expert Max Dickins to name just a few. In her solo episodes, Claire will share her favourite and most effective creativity tools with real-world examples and case studies along with a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice. Never run a rubbish brainstorm ever again! Whether you're leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Tune in to unleash your creative potential. Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011. About Now Go Create: Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum call a ‘21st century skills’ gap. Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as a creative catalyst for clients like Netflix, Kenwood and ASOS as well as hundreds of PR, social and digital agencies, our training and approach is underpinned by academic rigour and science. Our training covers everything from tackling the blank page, to how to devise the strategy to underpin creative ideas, to how to pitch your brilliant ideas once you’ve had them! It is for everyone from communications teams to brand managers to CEO’s and PR’s who want to be more creative day to day. Find out more about our creative thinking training courses at www.nowgocreate.co.uk Connect with Claire Email:claire@nowgocreate.co.uk Website: www.nowgocreate.co.uk LinkedIn: https://www.linkedin.com/in/claire-bridges-b6205b14/ Instagram: https://www.instagram.com/nowgocreate/ Buy Claire’s book In Your Creative Element on Amazon: https://amzn.eu/d/0koP5OB

Publisher

Claire Bridges

Category

business · education · education

Language

en

Explicit

No

First episode

19 Dec 2024

Latest episode

15 Jul 2026

Latest episodes

12 of 46 episodes have a transcript.

1. 

   15 Jul 2026

   Want Better Ideas? Listen Better

   Creativity trainer Claire Bridges shares practical strategies to improve listening and unlock better ideas during group brainstorming sessions.

2. 

   1 Jul 2026

   Self-Guided Creative Ninja

   Claire Bridges, Chief Spark and Founder of Now Go Create, shares a solo toolkit for supercharging creative thinking in twenty minutes, offering practical exercises and insights to build creativity into a daily habit.

3. 

   15 Apr 2026TRANSCRIPT

   Stop Brainstorming. Start Asking Better Questions

   In this toolkit episode of Now Go Create, Claire Bridges dives into the power of asking better questions at work and introduces the concept of a "question storm." Instead of jumping straight into brainstorming solutions, Claire Bridges explains how focusing on generating well-aimed questions can unlock true creative and problem-solving potential. Drawing on real-world insights and her years of experience helping teams boost creative thinking, she shares why curiosity and challenging the status quo are essential for innovation. Claire takes inspiration from experts and researchers, offering practical steps to facilitate effective question storming solo or in groups. She touches on how assumptions can stifle creativity, using cautionary tales from companies like Nokia and Kodak. She also shares techniques from influential books such as Daniel Kahneman's Thinking Fast and Slow and Michael Michalko's ThinkerToys. You’ll pick up question-based prompts to spark fresh thinking, learn why slowing down to ask the "right" questions matters, and discover creative confidence isn’t about having all the answers, but about challenging what needs to be asked. Key Takeaways: Creative progress thrives on curiosity, not certainty - be a "learn-it-all," not a "know-it-all." Rushing to brainstorm solutions often means tackling the wrong problem; question storming realigns your efforts. The Question Formulation Technique (QFT) sets four rules: ask as many questions as possible, don’t judge or answer yet, document questions exactly as stated, and reframe statements as questions. Spotting and challenging assumptions can break automatic, potentially faulty group thinking. “What if the opposite were true?” and “What would a beginner do?” are just two examples of powerful disruptive questions to use. Creating a safe space for questions, no matter how obvious or ‘silly’ they seem, unlocks creative confidence and uncovers hidden insights. Something to Try: At your next team meeting, run a "question storm." Set a timer and challenge everyone to write down as many questions about your current challenge as possible, without answering them. Afterwards, review them for new perspectives, assumptions to challenge, and better-framed problems to solve. Notice how it shifts the group’s thinking and the quality of ideas that follow. About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 50,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ (https://nowgocreate.co.uk/) Instagram: https://www.instagram.com/nowgocreate/ (https://www.instagram.com/nowgocreate/) Facebook: https://www.facebook.com/NowGoCreate (https://www.facebook.com/NowGoCreate) LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 (https://uk.linkedin.com/in/claire-bridges-b6205b14) Produced by winteraudio.co.uk (https://winteraudio.co.uk/)

Inside a recent episode

Stop Brainstorming. Start Asking Better Questions

Published 15 Apr 2026 · Transcript excerpt

[…] There are four rules and you follow them in sequence whether you're working alone or in a group. So the first one is you ask as many questions as you can. And the key point is that you don't stop to judge, discuss, or answer them. You also write down every question exactly as it's said, and I think that's really important because quite often we are when we're listening to somebody else speaking. We're interpreting what they see say through all our own lenses. So when you're doing this process, you write down every question exactly as the other person said it if you're describing for someone. And if someone makes a statement, then you turn it into a question. […]

Who has been a guest on Now Go Create

Names identified in recent episode analyses. Showing up to five guests.

• Robert Cserti
• Julian Cole
• Daisy Amodio
• Maria Peters
• Jody Orsborn Medina

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

8,853

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

13 ratings

Podcast Authority Score: 58 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

51

Social presence

91

YouTube

68

Engagement

51

Contact Now Go Create

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Now Go Create