OM Cafe ist der Online Marketing Podcast. Hier diskutieren Olaf Kopp (Aufgesang) und Markus Hövener (Bloofusion) über aktuelle Online-Marketing-Themen. Neben einem Hauptthema sprechen die beiden auch jeweils über ausgewählte Beiträge, über die sie bei der Recherche gestolpert sind.
OM Cafe - Online-Marketing. Real Talk.
Claim This Podcastby Olaf Kopp, Markus Hövener
4.6(18 reviews)
49 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇩🇪
Podcast Overview
OM Cafe ist der Online Marketing Podcast. Hier diskutieren Olaf Kopp (Aufgesang) und Markus Hövener (Bloofusion) über aktuelle Online-Marketing-Themen. Neben einem Hauptthema sprechen die beiden auch jeweils über ausgewählte Beiträge, über die sie bei der Recherche gestolpert sind.
Language
🇩🇪
Publishing Since
5/16/2022
1 verified contact email on file for OM Cafe - Online-Marketing. Real Talk.
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Recent Episodes
June 24, 2026
AI Performance, Loyalty, OKF + mehr [OM Cafe 49]
<p>Diesmal sprechen Olaf und Markus über sechs Themen. Wie war die CAMPIX? Was bringt der neue AI Report in der GSC? Was ist mit Loyalty gemeint? Was bringt OKF? Und was können wir aus zwei neuen GEO-Studien lernen?</p><p>Hier sind die Themen im Überblick:</p><ul><li><p>Ab 01:20: Recap der CAMPIXX</p></li><li><p>Ab 08:30: <a href="https://www.seroundtable.com/google-ai-performance-report-blocking-controls-41443.html" target="_blank" rel="ugc noopener noreferrer">https://www.seroundtable.com/google-ai-performance-report-blocking-controls-41443.html</a></p></li><li><p>Ab 13:30: <a href="https://www.seoforgooglenews.com/p/google-audience-loyalty-ecosystem" target="_blank" rel="ugc noopener noreferrer">https://www.seoforgooglenews.com/p/google-audience-loyalty-ecosystem</a></p></li><li><p>Ab 18:35: <a href="https://www.mariehaynes.com/okf/" target="_blank" rel="ugc noopener noreferrer">https://www.mariehaynes.com/okf/</a> </p></li><li><p>Ab 29:20: <a href="https://www.linkedin.com/posts/davidkonitzny_chatgpt-is-trying-to-get-more-up-to-date-share-7469659179553701888-PqVB/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/posts/davidkonitzny_chatgpt-is-trying-to-get-more-up-to-date-share-7469659179553701888-PqVB/</a></p></li><li><p>Ab 33:00: <a href="https://www.linkedin.com/posts/chris-long-marketing_must-read-seo-this-study-compared-how-chatgpt-share-7473359305845592064-7BQH/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAANqMkAB2V0vRhZlA88FyR5J7Qo8aKX1SYY" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/posts/chris-long-marketing_must-read-seo-this-study-compared-how-chatgpt-share-7473359305845592064-7BQH/</a></p></li></ul><p>Dieser Podcast:<a href="http://www.omcafe-podcast.de/" target="_blank" rel="ugc noopener noreferrer">http://www.omcafe-podcast.de/</a><br></p>
May 27, 2026
Google-KI-Dokumente, Markdown, Bing + mehr [OM Cafe 48]
<p><br></p><p>Diesmal sprechen Olaf und Markus über vier Themen.Was folgt aus der SISTRIX-Analyse zum Citation Drift? Was steht in den beiden neuen KI-Dokumenten von Google? Was hat der Markdown-Test von Otterly AI gebracht? Und was trägt Bing aktuell zur GEO-Diskussion bei?</p><p>Hier sind die Themen im Überblick:</p><ul><li><p>Kurz: Screaming Frog V24, Google I/O</p></li><li><p>Ab 07:42: <a href="https://www.sistrix.de/news/ai-citation-drift-wie-stabil-sind-quellen-in-ai-suchergebnissen/"><u>https://www.sistrix.de/news/ai-citation-drift-wie-stabil-sind-quellen-in-ai-suchergebnissen/</u></a> </p></li><li><p>Ab 15:54: <a href="https://www.seo-suedwest.de/10762-google-empfiehlt-wie-man-websites-fuer-ki-agenten-erstellt.html"><u>https://www.seo-suedwest.de/10762-google-empfiehlt-wie-man-websites-fuer-ki-agenten-erstellt.html</u></a> und <a href="https://developers.google.com/search/docs/fundamentals/ai-optimization-guide?hl=de"><u>https://developers.google.com/search/docs/fundamentals/ai-optimization-guide?hl=de</u></a> </p></li><li><p>Ab 40:00: <a href="https://otterly.ai/blog/geo-experiment-html-vs-markdown/"><u>https://otterly.ai/blog/geo-experiment-html-vs-markdown/</u></a> </p></li><li><p>Ab 45:50: <a href="https://blogs.bing.com/search/May-2026/Evolving-role-of-the-index-From-ranking-pages-to-supporting-answers"><u>https://blogs.bing.com/search/May-2026/Evolving-role-of-the-index-From-ranking-pages-to-supporting-answers</u></a></p></li></ul><p><br>Dieser Podcast:<a href="http://www.omcafe-podcast.de/"><u>http://www.omcafe-podcast.de/</u></a></p>
April 15, 2026
Neue KI-Studien, ChatGPT, Konferenz-Recap + mehr [OM Cafe 47]
<p><br></p><p>Diesmal sprechen Olaf und Markus über fünf Themen. Wie fällt unser Recap für die SMX München und den OMT Summit aus? Welche neue Erkenntnisse gibt es zu ChatGPT? Was sagen zwei neue Studien über KI-Content aus? Und welches grundlegende Problem gibt es für internationale Websites bei der KI-Suche?</p><p>Hier sind die Themen im Überblick:</p><ul><li><p>Ab 02:26: Recap SMX + OMT Summit</p></li><li><p>Ab 15:00: <a href="https://www.linkedin.com/posts/davidkonitzny_deep-research-says-0-searches-the-websocket-activity-7437753751848927232-qWrM/?utm_source=share&utm_medium=member_android&rcm=ACoAAANqMkAB2V0vRhZlA88FyR5J7Qo8aKX1SYY"><u>https://www.linkedin.com/posts/davidkonitzny_deep-research-says-0-searches-the-websocket-activity-7437753751848927232-qWrM/?utm_source=share&utm_medium=member_android&rcm=ACoAAANqMkAB2V0vRhZlA88FyR5J7Qo8aKX1SYY</u></a> </p></li><li><p>Ab 22:07: <a href="https://writesonic.com/blog/chatgpt-citation-study-gpt-5-4-vs-gpt-5-3"><u>https://writesonic.com/blog/chatgpt-citation-study-gpt-5-4-vs-gpt-5-3</u></a></p></li><li><p>Ab 27:30: <a href="https://searchengineland.com/ai-generated-content-google-search-experiment-472234"><u>https://searchengineland.com/ai-generated-content-google-search-experiment-472234</u></a> und <a href="https://searchengineland.com/human-content-ai-rank-google-study-473697"><u>https://searchengineland.com/human-content-ai-rank-google-study-473697</u></a> </p></li><li><p>Ab 40:25: <a href="https://searchengineland.com/global-spanish-ai-search-visibility-472833"><u>https://searchengineland.com/global-spanish-ai-search-visibility-472833</u></a></p></li></ul><p>Dieser Podcast:<a href="http://www.omcafe-podcast.de/"><u>http://www.omcafe-podcast.de/</u></a><br></p>
49 total episodes available
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