OM Cafe ist der Online Marketing Podcast. Hier diskutieren Olaf Kopp (Aufgesang) und Markus Hövener (Bloofusion) über aktuelle Online-Marketing-Themen. Neben einem Hauptthema sprechen die beiden auch jeweils über ausgewählte Beiträge, über die sie bei der Recherche gestolpert sind.
OM Cafe - Online-Marketing. Real Talk.
Claim This Podcastby Olaf Kopp, Markus Hövener
4.6(18 reviews)
48 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇩🇪
Podcast Overview
OM Cafe ist der Online Marketing Podcast. Hier diskutieren Olaf Kopp (Aufgesang) und Markus Hövener (Bloofusion) über aktuelle Online-Marketing-Themen. Neben einem Hauptthema sprechen die beiden auch jeweils über ausgewählte Beiträge, über die sie bei der Recherche gestolpert sind.
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Publishing Since
5/16/2022
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Recent Episodes
May 27, 2026
Google-KI-Dokumente, Markdown, Bing + mehr [OM Cafe 48]
<p><br></p><p>Diesmal sprechen Olaf und Markus über vier Themen.Was folgt aus der SISTRIX-Analyse zum Citation Drift? Was steht in den beiden neuen KI-Dokumenten von Google? Was hat der Markdown-Test von Otterly AI gebracht? Und was trägt Bing aktuell zur GEO-Diskussion bei?</p><p>Hier sind die Themen im Überblick:</p><ul><li><p>Kurz: Screaming Frog V24, Google I/O</p></li><li><p>Ab 07:42: <a href="https://www.sistrix.de/news/ai-citation-drift-wie-stabil-sind-quellen-in-ai-suchergebnissen/"><u>https://www.sistrix.de/news/ai-citation-drift-wie-stabil-sind-quellen-in-ai-suchergebnissen/</u></a> </p></li><li><p>Ab 15:54: <a href="https://www.seo-suedwest.de/10762-google-empfiehlt-wie-man-websites-fuer-ki-agenten-erstellt.html"><u>https://www.seo-suedwest.de/10762-google-empfiehlt-wie-man-websites-fuer-ki-agenten-erstellt.html</u></a> und <a href="https://developers.google.com/search/docs/fundamentals/ai-optimization-guide?hl=de"><u>https://developers.google.com/search/docs/fundamentals/ai-optimization-guide?hl=de</u></a> </p></li><li><p>Ab 40:00: <a href="https://otterly.ai/blog/geo-experiment-html-vs-markdown/"><u>https://otterly.ai/blog/geo-experiment-html-vs-markdown/</u></a> </p></li><li><p>Ab 45:50: <a href="https://blogs.bing.com/search/May-2026/Evolving-role-of-the-index-From-ranking-pages-to-supporting-answers"><u>https://blogs.bing.com/search/May-2026/Evolving-role-of-the-index-From-ranking-pages-to-supporting-answers</u></a></p></li></ul><p><br>Dieser Podcast:<a href="http://www.omcafe-podcast.de/"><u>http://www.omcafe-podcast.de/</u></a></p>
April 15, 2026
Neue KI-Studien, ChatGPT, Konferenz-Recap + mehr [OM Cafe 47]
<p><br></p><p>Diesmal sprechen Olaf und Markus über fünf Themen. Wie fällt unser Recap für die SMX München und den OMT Summit aus? Welche neue Erkenntnisse gibt es zu ChatGPT? Was sagen zwei neue Studien über KI-Content aus? Und welches grundlegende Problem gibt es für internationale Websites bei der KI-Suche?</p><p>Hier sind die Themen im Überblick:</p><ul><li><p>Ab 02:26: Recap SMX + OMT Summit</p></li><li><p>Ab 15:00: <a href="https://www.linkedin.com/posts/davidkonitzny_deep-research-says-0-searches-the-websocket-activity-7437753751848927232-qWrM/?utm_source=share&utm_medium=member_android&rcm=ACoAAANqMkAB2V0vRhZlA88FyR5J7Qo8aKX1SYY"><u>https://www.linkedin.com/posts/davidkonitzny_deep-research-says-0-searches-the-websocket-activity-7437753751848927232-qWrM/?utm_source=share&utm_medium=member_android&rcm=ACoAAANqMkAB2V0vRhZlA88FyR5J7Qo8aKX1SYY</u></a> </p></li><li><p>Ab 22:07: <a href="https://writesonic.com/blog/chatgpt-citation-study-gpt-5-4-vs-gpt-5-3"><u>https://writesonic.com/blog/chatgpt-citation-study-gpt-5-4-vs-gpt-5-3</u></a></p></li><li><p>Ab 27:30: <a href="https://searchengineland.com/ai-generated-content-google-search-experiment-472234"><u>https://searchengineland.com/ai-generated-content-google-search-experiment-472234</u></a> und <a href="https://searchengineland.com/human-content-ai-rank-google-study-473697"><u>https://searchengineland.com/human-content-ai-rank-google-study-473697</u></a> </p></li><li><p>Ab 40:25: <a href="https://searchengineland.com/global-spanish-ai-search-visibility-472833"><u>https://searchengineland.com/global-spanish-ai-search-visibility-472833</u></a></p></li></ul><p>Dieser Podcast:<a href="http://www.omcafe-podcast.de/"><u>http://www.omcafe-podcast.de/</u></a><br></p>
March 4, 2026
Markdown, Listicles, Common Crawl + mehr [OM Cafe 46]
<p>Diesmal sprechen Olaf und Markus über vier Themen. Wie sinnvoll sind Markdown & Co., um Inhalte speziell für KI-Crawler anzubieten? Was steht hinter Common Crawl und Harmonic Centrality? Ist die Zeit der GEO-Listicles wirklich schon vorbei? Und: Brauchen wir in 5 Jahren überhaupt noch eine Website?</p><p>Hier sind die Themen im Überblick:</p><ul><li><p>Tickets buchen für “SEO für KI” mit 10 % Rabatt: <a href="https://tickets.rheinwerk.de/k037/redeem?voucher=OM-CAFE"><u>https://tickets.rheinwerk.de/k037/redeem?voucher=OM-CAFE</u></a> </p></li><li><p>Ab 07:00: <a href="https://searchengineland.com/llm-only-pages-ai-search-467690"><u>https://searchengineland.com/llm-only-pages-ai-search-467690</u></a><u> und </u><a href="https://searchengineland.com/cloudflare-markdown-for-agents-469246"><u>https://searchengineland.com/cloudflare-markdown-for-agents-469246</u></a><u> </u></p></li><li><p>Ab 16:30: <a href="https://commoncrawl.org/blog/how-seos-are-using-common-crawls-web-graph-data-for-ai-ranking-signals"><u>https://commoncrawl.org/blog/how-seos-are-using-common-crawls-web-graph-data-for-ai-ranking-signals</u></a></p></li><li><p>Ab 22:35: <a href="https://lilyraynyc.substack.com/p/is-google-finally-cracking-down-on"><u>https://lilyraynyc.substack.com/p/is-google-finally-cracking-down-on</u></a></p></li><li><p>Ab 31:45: <a href="https://www.youtube.com/watch?v=IM3UAX3MhnI"><u>https://www.youtube.com/watch?v=IM3UAX3MhnI</u></a> und <a href="https://www.kopp-online-marketing.com/from-user-first-to-agent-first-rethinking-digital-strategy-in-the-age-of-ai-agents"><u>https://www.kopp-online-marketing.com/from-user-first-to-agent-first-rethinking-digital-strategy-in-the-age-of-ai-agents</u></a> </p></li></ul><p>Dieser Podcast:<a href="http://www.omcafe-podcast.de/"><u>http://www.omcafe-podcast.de/</u></a></p>
48 total episodes available
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