In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.
On the Record With Julian Reis
Claim This Podcastby Julian Reis
5.0(3 reviews)
32 episodes
Updated Daily
Accepts GuestsHas Sponsors
39
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality37
Social0
YouTube72
Engagement32
Podcast Overview
In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.
Language
🇺🇲
Publishing Since
5/12/2025
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39
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality37
Social0
YouTube72
Engagement32
7
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1
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11
Growth Opportunities
excellent
Episode Length
39 minutes
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Every 13 days
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Recent Episodes
July 15, 2026
Julian Reis’s $500 Billion TikTok Prediction
<p>Julian Reis goes solo to lay out his boldest prediction yet: TikTok Shop is about to go from a $15 billion business to a $500 billion one, and most brands aren't ready for it. He breaks down why China is still four years ahead of the US, the two consumer categories he's most excited about next, and why he thinks the first $10 million live stream is happening this year.</p><p>From why brand websites are becoming obsolete to the industries sleeping on the biggest opportunity of the decade, Julian gets into it all – including why Superordinary is leading the charge, and why he believes every brand needs to start thinking like a media company.</p><p><a href="https://www.youtube.com/@OntheRecordwithJulianReis"><u>Watch On the Record with Julian Reis on YouTube here.</u></a> </p><p>Comment who you want Julian to interview next! </p><p><br></p><p><strong>CHAPTERS:</strong></p><p>0:00 What is Social Commerce?</p><p>3:10 The Future of Live Selling & Why You Should Start</p><p>4:30 Working With Brands & Affiliates </p><p>5:27 Why Brands Shouldn't Be Precious: The Dr. Groot Example</p><p>6:20 The Key Element to Live Selling </p><p>7:08 The Untapped Opportunity in Music </p><p>7:41 Start Working with Affiliates </p><p>8:43 Why Every Brand Should Be a Media Business </p><p>9:28 Budgeting For Creator Commissions </p><p>10:30 Why There's No Time Like the Present to Launch on TikTok</p><p>11:48 Fashion Brands Are Sleeping on THIS</p><p>12:47 The Next Big Categories: Digital Products & Ticket Sales</p><p>13:34 Why TikTok Is Replacing Brand Websites </p><p><br></p><p><strong>TAGS: </strong>creators, content, SuperOrdinary, JulianReis, e-commerce, On The Record, sales, business, podcast, TikTok Shop, social commerce, live streaming, live selling, creator economy, affiliate marketing, K-beauty, Dr. Groot, TikTok GMV, influencer marketing, branded content, digital products, ticketing, vinyls, creator equity, China ecommerce, future of retail, TikTok predictions, vertical content, micro drama, micro series </p><p><br></p>
July 1, 2026
He Built a $120M Beauty Brand With 5 People. Here's Exactly How He Did It
<p>Ryan Babenzien didn't follow the playbook. He's managed celebrity talent, ran marketing at Puma and K-Swiss, and pioneered men’s footwear with Greats (which he sold to Steve Madden). Ryan’s non-linear career path has given him unparalleled knowledge of what it means to be a successful entrepreneur. </p><p>Now, Ryan is running Jolie, a beauty wellness company that's made $120 million in revenue in four years, profitably, with only a 5-person core team. Julian and Ryan get into the literal shower thought that changed everything and the full journey from entertainment to footwear to beauty. They’ll share what the future of brand building looks like, and why growing faster isn’t always better for the longevity of a business. </p><p><strong>CHAPTERS:</strong></p><ul><li><p>0:00 Introducing Ryan Babenzien</p></li><li><p>3:29 Ryan's Early Career Path: Hollywood, Puma, & K-Swiss</p></li><li><p>9:56 Why Ryan Started Greats & Selling to Steven Madden</p></li><li><p>12:52 Ryan’s Jump from Footwear to Beauty</p></li><li><p>14:44 The Shower Thought That Began Jolie</p></li><li><p>16:25 Pioneering the Water Filtration Market </p></li><li><p>17:20 How Jolie Saves Hair and Skin From Chlorine and Heavy Metals</p></li><li><p>20:27 Educating the Market on a New Category in Beauty </p></li><li><p>24:02 The 5-Person Team Behind Jolie: Fractional Groups & AI Tools</p></li><li><p>30:19 Moving to London & Launching Jolie in the UK</p></li><li><p>33:26 Retail Expansion: Erewhon, Ulta, Target, & Costco</p></li><li><p>37:15 Profitability & Longevity – Ryan’s Perspective on Growth </p></li><li><p>41:40 The Future of Wellness, Beauty, and Brand Building</p></li><li><p>44:08 The Jolie Sauna Concept</p></li><li><p>47:07 What to Expect from the Jolie Experience </p></li></ul><p><a href="https://www.youtube.com/@OntheRecordwithJulianReis" target="_blank" rel="ugc noopener noreferrer">Watch On the Record with Julian Reis on YouTube here.</a> </p><p>Comment who you want Julian to interview next! </p><p><br><strong>TAGS: </strong>creators, content, commerce, SuperOrdinary, Julian Reis, e-commerce, sales, business, podcast, Ryan Babenzien, Jolie Beauty, Jolie showerhead, On the Record podcast, D2C brands, direct to consumer, beauty brand founder, entrepreneur interview, bootstrapped business, profitable startup, beauty wellness, shower filter, hair shedding, skin health, chlorine water, hard water, soft water, Greats sneakers, Steve Madden, Puma, K-Swiss, AI tools, fractional teams, UGC marketing, Nectar AI, Erewhon, Ulta Beauty, Target beauty, Costco, Space NK, UK beauty launch, sauna wellness, brand building strategy, entrepreneurship, bootstrapped brand<br></p>
June 17, 2026
She Built Charlotte Tilbury's Social Media from Scratch (Before Influencers Existed)
<p>Sophie Blowfield has been inside some of the most iconic beauty brands in the world, before the beauty marketing playbooks existed. From joining Charlotte Tilbury as part of the founding social team to heading up global content at Soap & Glory, she's watched the industry transform from newsletter culture to TikTok virality in real time. </p><p>Now running her own consultancy, Sophie works with founders and global brands on storytelling, their launch strategies, and building real community. Julian and Sophie get into what it actually took to build Charlotte Tilbury's social presence from scratch and everything she learned along the way. They’ll share why the beauty industry is drowning in product launches and what truly separates the brands that last from the ones that fade… </p><p><a href="https://www.youtube.com/@OntheRecordwithJulianReis"><u>Watch On the Record with Julian Reis on YouTube here.</u></a> </p><p>Comment who you want Julian to interview next! </p><p><strong>CHAPTERS:</strong></p><p>00:00 Introducing Sophie Blowfield, Brand & Influencer Consultant</p><p>2:00 How to Get a Job in Beauty</p><p>4:30 The Magazine Golden Age & London as a Cultural Capital</p><p>6:00 Getting Headhunted for Charlotte Tilbury's Founding Team</p><p>11:30 What made Charlotte Tilbury's Brand Magic Work</p><p>15:00 How Brands can Win Social-First Consumers</p><p>16:00 US vs. UK Beauty Consumers</p><p>18:30 This Is What Makes a Brand Last</p><p>29:30 Taking a Leap of Faith to Go Freelance </p><p>31:00 How to Tell Amazing Stories in Beauty Marketing</p><p>41:00 The #1 Influencer Strategy Today (Why Transactional is Over)</p><p>45:30 The Last Piece of Content that Stopped Sophie Mid-Scroll</p><p><strong>TAGS: </strong>creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Sophie Blowfield, Charlotte Tilbury, brand building, beauty marketing, social media strategy, beauty founder, influencer marketing, community building, Merit Beauty, Rhode Beauty, Summer Fridays, Heaven Mayhem, Victoria Beckham Beauty, BYREDO, beauty branding, founder story, beauty consultant, beauty podcast, luxury beauty, quiet luxury, micro influencers, Substack, brand strategy, beauty business</p>
32 total episodes available
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Frequently asked questions
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- What is On the Record With Julian Reis?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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