The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue.
I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. Whether you’re a DTC brand, an Amazon brand
We Analyzed 3,500 Amazon Brands. Here’s What the Winners Do Differently
Amazon brands have more data than ever, but having a dashboard isn't the same as knowing whether you're actually outperforming your competitors.
The Marketplace Index 2026, created by Podian in partnership with Jungle Scout, analyzes more than 3,500 leading brands and 2 million marketplace data points across six global Amazon markets to uncover what great marketplace execution really looks like.
In this episode, Jordan West breaks down the report's biggest findings, including why AI readiness is emerging as a competitive advantage, why category search visibility remains a major opportunity, and what successful brands are doing to maintain their leadership.
**You'll learn:**
- The five pillars driving Amazon marketplace performance
- Why AI-ready product content matters for future product discovery
- How top brands maintain their advantage through continuous optimization
- Why branded search alone isn't enough to drive marketplace growth
- Where Amazon brands are falling behind on media and discoverability
- How to benchmark your performance against category competitors
- What operators should prioritize to improve global marketplace execution
The takeaway: Winning on Amazon requires more than keywords, advertising, or polished product pages. It requires a connected strategy across availability, content, visibility, customer trust, and AI-driven discovery.
Need help scaling your brand across Amazon, TikTok Shop, and global marketplaces?
Visit https://socialcommerceclub.com
6 Oct 2026
Why I'd Hold Off on Scaling Your TikTok Shop Ad Spend (And What to Fix First)
If your TikTok Shop is doing $100,000 a month and you want to double it, increasing ad spend probably shouldn’t be your first move.
Jordan West walks through the 8-part audit Social Commerce Club uses to identify what is actually holding a TikTok Shop account back.
The framework covers your goals and baseline metrics, product economics, shop experience, creator funnel, content performance, GMV Max reporting, cross-channel incrementality and whether your team can operationally support more growth.
You’ll learn how to spot creator concentration risk, evaluate contribution margin, diagnose creator outreach drop-offs, assess the customer journey and determine whether additional paid spend is actually incremental.
The takeaway: profitable TikTok Shop growth comes from finding the constraint first—not simply adding more budget, creators or activity.
Need help scaling your TikTok Shop?
Visit https://socialcommerceclub.com
Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
1 Oct 2026
I Studied the 10 Biggest TikTok Shops in America. Here’s What They Have in Common
What can your brand learn from the top-selling TikTok Shops in the U.S.—even when they sell something completely different?
Jordan West counts down the top 10 shops in Reacher’s September 8, 2026 seller ranking, where estimated sales range from $8.27 million at No. 10 to $40.81 million at No. 1 over a rolling 28-day window.
From portable power stations and yard tools to skincare, bedding, and apparel, Jordan examines the products and creator content behind the rankings. He shares lessons on product demonstrations, creator fit, customer-comment feedback loops, bundles, live shopping, and the practical details that help shoppers choose confidently.
He also explains why surprising sales figures deserve a closer look before becoming the basis for your strategy.
The central message is to identify what is holding your brand back, then apply the lesson that addresses it—while making sure your inventory, fulfillment, and margins can support growth.
Inside a recent episode
Ep 134: Profit Real Talk with Danielle Hayden, Creator of Profit Planner
Published 16 Dec 2020 · Transcript excerpt
[…] So you need to be able to file your taxes. You need to be able to understand your financials. You need to understand where you're spending money. You need to be able to read your trends. And then once you have those trends and once you understand that information, you could start to use it to make future decisions. So yeah. Am I profitable by product, right? So how much money does it even cost me to create each of these products? So maybe I have one product that I'm actually, I'm losing money on, right? Or my margins are very thin. Do I really want to continue to put ad dollars behind that product that my margin is really thin? […]
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