Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.
Operation Med Spa
Claim This Podcastby Alpha Aesthetics Partners
5.0(12 reviews)
33 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
39
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality39
Social94
YouTube0
Engagement51
Podcast Overview
Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.
Language
🇺🇲
Publishing Since
6/22/2024
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39
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality39
Social94
YouTube0
Engagement51
5
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2
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12
Growth Opportunities
excellent
Episode Length
27 minutes
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good
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3.0/5
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Recent Episodes
June 2, 2026
032: Plastic Surgery Is Having a Moment
<p data-start="490" data-end="747">Plastic surgery is getting more attention than ever, but Rebekah and Janelle do not see it as a short-term trend. They see a category gaining momentum as techniques improve, results look more natural, and patients become more open about what they are doing.</p> <p data-start="749" data-end="1145">Janelle shares her recent quad blepharoplasty and earlobe reduction experience, while Rebekah reflects on her own upper blepharoplasty and the fears that came with wanting to look refreshed without looking different. They talk about why before and after photos matter, why patient education matters, and why the consultation, pre-care, post-care, and follow-up experience can make or break trust.</p> <p data-start="1147" data-end="1411">They also connect the conversation back to med spas and plastic surgery practices. The takeaway is simple: patients do not just want skill. They want clarity, connection, honesty, and care from the first call through recovery.</p> <div class="contents"> <div class="group relative relative pb-3" data-is-streaming= "false"> <div class= "font-claude-response relative leading-[1.65rem] [&_pre>div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> <div> <div class= "standard-markdown grid-cols-1 grid [&_>_*]:min-w-0 gap-3 standard-markdown"> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> </p> </div> </div> </div> </div> </div> <div class="flex justify-start" role="group" aria-label= "Message actions"> <div class="text-text-300"> <div class="text-text-300 flex items-stretch justify-between"> <div class="w-fit" data-state="closed"> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1000" data-end="1078">LEARN MORE AND JOIN THE ALPHA COMMUNITY:</p> <p class="" data-start="1000" data-end="1078"><br data-start="1040" data-end="1043" /> <a class="" href="https://www.partnerwithalpha.com/" target="_new" rel="noopener" data-start="1043" data-end= "1076">https://www.partnerwithalpha.com/</a></p> <p class="" data-start="1000" data-end="1078"> </p> <p class="" data-start="1080" data-end="1152">FOLLOW OPERATION MED SPA:</p> <p class="" data-start="1080" data-end="1152"><br data-start="1105" data-end="1108" /> <a class="" href="https://www.instagram.com/operationmedspa/" target="_new" rel="noopener" data-start="1108" data-end= "1150">https://www.instagram.com/operationmedspa/</a></p> <p class="" data-start="1080" data-end="1152"> </p> <p>WATCH THE FULL EPISODE ON YOUTUBE:</p> <p> </p> <a href= "https://youtu.be/i-6-GtzbBuU">https://youtu.be/i-6-GtzbBuU</a></div> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1080" data-end="1152"> </p> <p class="" data-start="1154" data-end="1297">FOLLOW ALPHA AESTHETICS PARTNERS:</p> <p class="" data-start="1154" data-end="1297"><br data-start="1187" data-end="1190" /> <a class="" href="https://www.instagram.com/partnerwithalpha/" target="_new" rel="noopener" data-start="1190" data-end= "1233">https://www.instagram.com/partnerwithalpha/</a></p> <p class="" data-start="1154" data-end="1297"><br data-start="1233" data-end="1236" /> <a class="" href= "https://www.linkedin.com/company/alpha-aesthetics-partners/" target="_new" rel="noopener" data-start="1236" data-end= "1295">https://www.linkedin.com/company/alpha-aesthetics-partners/</a></p> </div> </div> </div> </div> </div>
May 19, 2026
031: One Provider, One Point of Failure
<p data-start="503" data-end="702">Janelle and Rebekah take on a question many med spa owners face when growth starts to depend on one major producer: is building a practice around a single high-performing provider smart or dangerous?</p> <p data-start="704" data-end="1119">They unpack both sides of the decision, from the financial upside of starting with a strong book of business to the very real risks of culture issues, power shifts, favoritism, provider burnout, life changes, and unrealistic revenue projections. A top provider can create momentum, reduce ramp time, and help a new location grow faster, but only if the right expectations, leadership, and safety rails are in place.</p> <p data-start="1121" data-end="1439">Janelle and Rebekah also explore what separates a provider who strengthens the whole team from one who becomes too central to the business. The takeaway is clear: the strategy can work, but only when the practice is built with balance, protection, and long-term stability in mind.</p> <div class="contents"> <div class="group relative relative pb-3" data-is-streaming= "false"> <div class= "font-claude-response relative leading-[1.65rem] [&_pre>div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> <div> <div class= "standard-markdown grid-cols-1 grid [&_>_*]:min-w-0 gap-3 standard-markdown"> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> </p> </div> </div> </div> </div> </div> <div class="flex justify-start" role="group" aria-label= "Message actions"> <div class="text-text-300"> <div class="text-text-300 flex items-stretch justify-between"> <div class="w-fit" data-state="closed"> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1000" data-end="1078">LEARN MORE AND JOIN THE ALPHA COMMUNITY:</p> <p class="" data-start="1000" data-end="1078"><br data-start="1040" data-end="1043" /> <a class="" href="https://www.partnerwithalpha.com/" target="_new" rel="noopener" data-start="1043" data-end= "1076">https://www.partnerwithalpha.com/</a></p> <p class="" data-start="1000" data-end="1078"> </p> <p class="" data-start="1080" data-end="1152">FOLLOW OPERATION MED SPA:</p> <p class="" data-start="1080" data-end="1152"><br data-start="1105" data-end="1108" /> <a class="" href="https://www.instagram.com/operationmedspa/" target="_new" rel="noopener" data-start="1108" data-end= "1150">https://www.instagram.com/operationmedspa/</a></p> <p class="" data-start="1080" data-end="1152"> </p> <p>WATCH THE FULL EPISODE ON YOUTUBE:</p> <p> </p> <a href= "https://youtu.be/CVnnJkoKZTo">https://youtu.be/CVnnJkoKZTo</a></div> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1080" data-end="1152"> </p> <p class="" data-start="1154" data-end="1297">FOLLOW ALPHA AESTHETICS PARTNERS:</p> <p class="" data-start="1154" data-end="1297"><br data-start="1187" data-end="1190" /> <a class="" href="https://www.instagram.com/partnerwithalpha/" target="_new" rel="noopener" data-start="1190" data-end= "1233">https://www.instagram.com/partnerwithalpha/</a></p> <p class="" data-start="1154" data-end="1297"><br data-start="1233" data-end="1236" /> <a class="" href= "https://www.linkedin.com/company/alpha-aesthetics-partners/" target="_new" rel="noopener" data-start="1236" data-end= "1295">https://www.linkedin.com/company/alpha-aesthetics-partners/</a></p> </div> </div> </div> </div> </div>
May 5, 2026
030: What Separates a Top Performing Med Spa From The Rest?
<div data-test-render-count="1"> <div class="group"> <div class="contents"> <div class="group relative relative pb-3" data-is-streaming= "false"> <div class= "font-claude-response relative leading-[1.65rem] [&_pre>div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> <div> <div class= "standard-markdown grid-cols-1 grid [&_>_*]:min-w-0 gap-3 standard-markdown"> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> Not everybody can be the best. Otherwise it wouldn't be called the best. So what do the top med spas actually have in common?</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> Rebekah and Janelle get into the top seven things they keep seeing across the strongest performing practices. A clear vision that goes beyond money and gives the whole team a true north. Goals that are reverse engineered all the way down to patients per day, average ticket, and revenue per hour. Data that tells a story, not just a number you check and move on from.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> A service mix that protects your bottom line, not just your top line. Hiring with real criteria and firing fast when it is not working. Training that builds confidence at every level, from the front desk to the provider chair. And attitude, the servant leadership mentality where nothing is above anyone, that shows up across every great practice without exception.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> The gap between good and great is almost never luck. It is intention.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> </p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> </p> </div> </div> </div> </div> </div> <div class="flex justify-start" role="group" aria-label= "Message actions"> <div class="text-text-300"> <div class="text-text-300 flex items-stretch justify-between"> <div class="w-fit" data-state="closed"> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1000" data-end="1078">LEARN MORE AND JOIN THE ALPHA COMMUNITY:</p> <p class="" data-start="1000" data-end="1078"><br data-start="1040" data-end="1043" /> <a class="" href="https://www.partnerwithalpha.com/" target="_new" rel="noopener" data-start="1043" data-end= "1076">https://www.partnerwithalpha.com/</a></p> <p class="" data-start="1000" data-end="1078"> </p> <p class="" data-start="1080" data-end="1152">FOLLOW OPERATION MED SPA:</p> <p class="" data-start="1080" data-end="1152"><br data-start="1105" data-end="1108" /> <a class="" href="https://www.instagram.com/operationmedspa/" target="_new" rel="noopener" data-start="1108" data-end= "1150">https://www.instagram.com/operationmedspa/</a></p> <p class="" data-start="1080" data-end="1152"> </p> <p>WATCH THE FULL EPISODE ON YOUTUBE:</p> <p> </p> <a href= "https://youtu.be/6vv497Yq3P0">https://youtu.be/6vv497Yq3P0</a><br /> <p class="" data-start="1080" data-end="1152"> </p> <p class="" data-start="1154" data-end="1297">FOLLOW ALPHA AESTHETICS PARTNERS:</p> <p class="" data-start="1154" data-end="1297"><br data-start="1187" data-end="1190" /> <a class="" href="https://www.instagram.com/partnerwithalpha/" target="_new" rel="noopener" data-start="1190" data-end= "1233">https://www.instagram.com/partnerwithalpha/</a></p> <p class="" data-start="1154" data-end="1297"><br data-start="1233" data-end="1236" /> <a class="" href= "https://www.linkedin.com/company/alpha-aesthetics-partners/" target="_new" rel="noopener" data-start="1236" data-end= "1295">https://www.linkedin.com/company/alpha-aesthetics-partners/</a></p> </div> </div> </div> </div> </div> </div> </div> <div class="h-px w-full pointer-events-none" aria-hidden="true"> </div>
33 total episodes available
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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