Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.
Operation Med Spa
Claim This Podcastby Alpha Aesthetics Partners
5.0(12 reviews)
36 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
39
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality39
Social94
YouTube0
Engagement51
Podcast Overview
Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.
Language
🇺🇲
Publishing Since
6/22/2024
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39
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality39
Social94
YouTube0
Engagement51
5
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12
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excellent
Episode Length
27 minutes
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3.0/5
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Recent Episodes
July 14, 2026
035: The Five Delusions of Med Spas
<p class="isSelectedEnd">Janelle and Rebekah break down five common med spa delusions that can quietly hold a business back: "we just need more leads," "our schedule is full, so we're doing great," "our culture is amazing," "operations isn't that hard," and "that's not my job."</p> <p class="isSelectedEnd">They unpack why more leads do not matter if response times are slow, follow-up is weak, or the team is not converting inquiries into booked appointments. They also explain why a full schedule does not always mean a healthy business if revenue per visit is low, discounts are heavy, cancellations are high, or the team is not protecting the book.</p> <p>The conversation also gets into culture, accountability, operations, and teamwork. A nice team is not always a healthy team, and strong med spa culture requires direct feedback, ownership, and people who are willing to jump in even when something is technically not their job.</p> <p> </p> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1000" data-end="1078">LEARN MORE AND JOIN THE ALPHA COMMUNITY:</p> <p class="" data-start="1000" data-end="1078"><br data-start="1040" data-end="1043" /> <a class="" href="https://www.partnerwithalpha.com/" target="_new" rel="noopener" data-start="1043" data-end= "1076">https://www.partnerwithalpha.com/</a></p> <p class="" data-start="1000" data-end="1078"> </p> <p class="" data-start="1080" data-end="1152">FOLLOW OPERATION MED SPA:</p> <p class="" data-start="1080" data-end="1152"><br data-start="1105" data-end="1108" /> <a class="" href="https://www.instagram.com/operationmedspa/" target="_new" rel="noopener" data-start="1108" data-end= "1150">https://www.instagram.com/operationmedspa/</a></p> <p class="" data-start="1080" data-end="1152"> </p> <p>WATCH THE FULL EPISODE ON YOUTUBE:<br /> <br /></p> <a href= "https://youtu.be/NeDL9Z4oiaM">https://youtu.be/NeDL9Z4oiaM</a></div> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1080" data-end="1152"> </p> <p class="" data-start="1154" data-end="1297">FOLLOW ALPHA AESTHETICS PARTNERS:</p> <p class="" data-start="1154" data-end="1297"><br data-start="1187" data-end="1190" /> <a class="" href="https://www.instagram.com/partnerwithalpha/" target="_new" rel="noopener" data-start="1190" data-end= "1233">https://www.instagram.com/partnerwithalpha/</a></p> <p class="" data-start="1154" data-end="1297"><br data-start="1233" data-end="1236" /> <a class="" href= "https://www.linkedin.com/company/alpha-aesthetics-partners/" target="_new" rel="noopener" data-start="1236" data-end= "1295">https://www.linkedin.com/company/alpha-aesthetics-partners/</a></p> </div>
June 30, 2026
034: Why Bad Inventory Hurts Your Bottom Line
<p class="isSelectedEnd">Inventory may not be the most glamorous topic in med spa operations, but it is one of the most important. Rebekah and Janelle explain why inventory directly impacts both top line and bottom line performance, especially when it comes to injectables, retail, laser tips, and other consumables tied to revenue.</p> <p class="isSelectedEnd">They break down the dangers of overstocking, understocking, buying based on vendor excitement, failing to rotate product, and letting expired inventory turn into lost revenue. They also explain why practices need to know their run rates, maintain healthy par levels, and take inventory tracking seriously before small losses become major financial problems.</p> <p>Strong inventory systems protect profit, improve patient experience, and build trust across the team. From communication slips and daily counts to manager sign-offs and retail tracking, every process helps prevent avoidable loss and keeps the business running with more accuracy and control.</p> <div class="contents"> <div class="group relative relative pb-3" data-is-streaming= "false"> <div class= "font-claude-response relative leading-[1.65rem] [&_pre>div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> <div> <div class= "standard-markdown grid-cols-1 grid [&_>_*]:min-w-0 gap-3 standard-markdown"> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> </p> </div> </div> </div> </div> </div> <div class="flex justify-start" role="group" aria-label= "Message actions"> <div class="text-text-300"> <div class="text-text-300 flex items-stretch justify-between"> <div class="w-fit" data-state="closed"> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1000" data-end="1078">LEARN MORE AND JOIN THE ALPHA COMMUNITY:</p> <p class="" data-start="1000" data-end="1078"><br data-start="1040" data-end="1043" /> <a class="" href="https://www.partnerwithalpha.com/" target="_new" rel="noopener" data-start="1043" data-end= "1076">https://www.partnerwithalpha.com/</a></p> <p class="" data-start="1000" data-end="1078"> </p> <p class="" data-start="1080" data-end="1152">FOLLOW OPERATION MED SPA:</p> <p class="" data-start="1080" data-end="1152"><br data-start="1105" data-end="1108" /> <a class="" href="https://www.instagram.com/operationmedspa/" target="_new" rel="noopener" data-start="1108" data-end= "1150">https://www.instagram.com/operationmedspa/</a></p> <p class="" data-start="1080" data-end="1152"> </p> <p>WATCH THE FULL EPISODE ON YOUTUBE:</p> <p> </p> <a href= "https://youtu.be/BSh4ZNpt64U">https://youtu.be/BSh4ZNpt64U</a></div> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1080" data-end="1152"> </p> <p class="" data-start="1154" data-end="1297">FOLLOW ALPHA AESTHETICS PARTNERS:</p> <p class="" data-start="1154" data-end="1297"><br data-start="1187" data-end="1190" /> <a class="" href="https://www.instagram.com/partnerwithalpha/" target="_new" rel="noopener" data-start="1190" data-end= "1233">https://www.instagram.com/partnerwithalpha/</a></p> <p class="" data-start="1154" data-end="1297"><br data-start="1233" data-end="1236" /> <a class="" href= "https://www.linkedin.com/company/alpha-aesthetics-partners/" target="_new" rel="noopener" data-start="1236" data-end= "1295">https://www.linkedin.com/company/alpha-aesthetics-partners/</a></p> </div> </div> </div> </div> </div>
June 16, 2026
033: Rethinking How You Book New Clients
<p>Janelle and Rebekah take on one of the more uncomfortable scheduling questions in med spa leadership: should new consults automatically be distributed evenly, or should provider rebooking rates influence where those new patients go?</p> <p>They break down why the traditional idea of "balancing the books" can miss the bigger business picture. New patients are expensive to acquire, and if a provider is not consistently rebooking or retaining them, the practice may be losing both marketing dollars and long-term patient value. But this is not about cutting providers off without warning. It is about setting clear expectations, coaching intentionally, tracking trends, and helping providers understand why rebooking matters.</p> <p>A people-first approach can still protect the business. Providers need support, shadowing, consultation training, and honest conversations, but practices also need to be thoughtful about where they place new consults. Rebooking is not just a number. It reflects patient trust, provider development, long-term growth, and the health of the business.</p> <div class="contents"> <div class="group relative relative pb-3" data-is-streaming= "false"> <div class= "font-claude-response relative leading-[1.65rem] [&_pre>div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> <div> <div class= "standard-markdown grid-cols-1 grid [&_>_*]:min-w-0 gap-3 standard-markdown"> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> </p> </div> </div> </div> </div> </div> <div class="flex justify-start" role="group" aria-label= "Message actions"> <div class="text-text-300"> <div class="text-text-300 flex items-stretch justify-between"> <div class="w-fit" data-state="closed"> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1000" data-end="1078">LEARN MORE AND JOIN THE ALPHA COMMUNITY:</p> <p class="" data-start="1000" data-end="1078"><br data-start="1040" data-end="1043" /> <a class="" href="https://www.partnerwithalpha.com/" target="_new" rel="noopener" data-start="1043" data-end= "1076">https://www.partnerwithalpha.com/</a></p> <p class="" data-start="1000" data-end="1078"> </p> <p class="" data-start="1080" data-end="1152">FOLLOW OPERATION MED SPA:</p> <p class="" data-start="1080" data-end="1152"><br data-start="1105" data-end="1108" /> <a class="" href="https://www.instagram.com/operationmedspa/" target="_new" rel="noopener" data-start="1108" data-end= "1150">https://www.instagram.com/operationmedspa/</a></p> <p class="" data-start="1080" data-end="1152"> </p> <p>WATCH THE FULL EPISODE ON YOUTUBE:</p> <p> </p> <a href= "https://youtu.be/qPUXLCkL9qo">https://youtu.be/qPUXLCkL9qo</a></div> <div class="relative text-text-500 group-hover/btn:text-text-100"> <p class="" data-start="1080" data-end="1152"> </p> <p class="" data-start="1154" data-end="1297">FOLLOW ALPHA AESTHETICS PARTNERS:</p> <p class="" data-start="1154" data-end="1297"><br data-start="1187" data-end="1190" /> <a class="" href="https://www.instagram.com/partnerwithalpha/" target="_new" rel="noopener" data-start="1190" data-end= "1233">https://www.instagram.com/partnerwithalpha/</a></p> <p class="" data-start="1154" data-end="1297"><br data-start="1233" data-end="1236" /> <a class="" href= "https://www.linkedin.com/company/alpha-aesthetics-partners/" target="_new" rel="noopener" data-start="1236" data-end= "1295">https://www.linkedin.com/company/alpha-aesthetics-partners/</a></p> </div> </div> </div> </div> </div>
36 total episodes available
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- What is Operation Med Spa?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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