OURSELVES is the world’s first open-source podcast that dives deep into the worlds of creativity, culture, & personal growth. Hosted by film & music video director Arrad, each episode brings you unfiltered conversations with visionary artists, trailblazing entrepreneurs, and thought leaders shaping the future. From behind-the-scenes stories of groundbreaking projects to candid discussions about mental health, reinvention, and navigating the creative industry, OURSELVES is your space to feel inspired, challenged, and connected.<br /><br />Made by ourselves, for ourselves.
43
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality53
Social97
YouTube0
Engagement32
Podcast Overview
OURSELVES is the world’s first open-source podcast that dives deep into the worlds of creativity, culture, & personal growth. Hosted by film & music video director Arrad, each episode brings you unfiltered conversations with visionary artists, trailblazing entrepreneurs, and thought leaders shaping the future. From behind-the-scenes stories of groundbreaking projects to candid discussions about mental health, reinvention, and navigating the creative industry, OURSELVES is your space to feel inspired, challenged, and connected.<br /><br />Made by ourselves, for ourselves.
Language
🇺🇲
Publishing Since
1/1/2025
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43
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality53
Social97
YouTube0
Engagement32
6
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1
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12
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excellent
Episode Length
1h 18m
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Every 9 days
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Recent Episodes
June 19, 2026
He Started With $0 and Cold Emails. Now Nike, Oakley & Wingstop Hire His Agency.
Sebastien built SLAPS, a creative agency for some of the biggest brands in the world, with no design degree, no advertising background, and no industry connections. He started by cold emailing strangers, Googling what a branding agency even does, and selling a $5K identity to a local Indian restaurant. Now SLAPS works with brands like Nike, Oakley, Wingstop, and Under Armour. In this conversation, Sebastien breaks down the real agency game: why sales is an art form, why you should never sell services, and why brands pay more for vision. This is the story of building taste, selling ideas, and turning zero connections into a world-class creative agency. This is Ourselves with Sebastien Vandecasteele. 00:00 Introduction 02:29 What SLAPS Does as a Creative Agency 03:54 The Wingstop Mango Habanero Campaign 06:35 How Social Media Rewrote the Agency Game 07:48 SLAPS vs Traditional Agencies (Wieden+Kennedy, 72andSunny) 12:36 Production: In-House vs Outsourcing 13:56 Starting With Zero Creative Background 16:00 Why Sales Is the Real Art Form 17:42 Lessons From a Year in a Call Center 18:10 Discovering Creative Direction by Accident 20:04 Cold Emailing Strangers to Land Brands 21:11 The First $5K Client (an Indian Restaurant) 23:28 Why You Sell Vision, Not Services 26:42 The Sales Exercise & Why Listeners Win 29:42 How to Actually Get a Brand's Attention 30:22 LinkedIn as a Creative Goldmine 32:07 Breaking Tension With GIFs in Cold Emails 37:33 The Brutal Reality of Unpaid Pitches 39:26 The 6-Month Music Video Pitch From Hell 42:08 Building a Voice So People Come to You 47:56 Inside the SLAPS Team 49:11 Working With His Wife at the Agency 50:46 How Creative Directors, Art Directors & Copywriters Work 53:15 Building a Global Agency Out of Barcelona 54:46 Running Ads for Brand Awareness 58:28 The Mistake of Trying to Do Everything 01:01:11 Handling High-Pressure Clients & Celebrities 01:04:31 What Big Budgets Actually Pay For 01:07:13 AI, Creative Jobs & the Renaissance of Craft 01:14:18 Pivoting SLAPS Into a Strategy-First Agency 01:16:08 Project 2027 & the AI Endgame 01:18:55 Favorite SLAPS Projects (HelloFresh, Wingstop, Oakley) 01:21:46 Living Between Amsterdam, New York & LA 01:24:18 Surfing Through Burnout 01:25:30 Building a Business With Your Wife 01:27:31 The Hustle Years vs The Balance Years 01:28:35 The DISC Sales Framework Every Creative Needs 01:32:48 Why Creative Is the Hardest Industry to Sell In 01:38:34 The Card Question: Most Meaningful Feedback 01:41:24 Closing Tradition Follow SLAPS Follow Sebastien Vandecasteele Follow Arrad (podcast host) LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE CONNECT WITH US: ✩ Ourselves (production team): ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook
May 5, 2026
Followers Are Worthless. Watch Time Is The New Currency. (w/ Sooraj Saxena)
Most of what you've been told about being a content creator is a lie. Sooraj Saxena spent years learning that the hard way. In this conversation he reveals the testing pool TikTok uses before any video goes viral, why Mr. Beast openly admits his mental health is awful, why chasing another creator's blueprint guarantees you'll resent your own life, and the moment that made him walk away from a 5,000 person paying waitlist. If you're building anything online in 2026, this is required listening. 00:00 Content Is Science01:51 Sooraj's biggest audience03:21 His Original Chai videos05:22 Brown Creator Representation06:13 Childhood Performer Roots10:47 Startup Videos Breakthrough16:41 Sneaking Into Concerts19:23 His Company Shakti And the TikTok Market Gap32:58 Back to Brand Deals33:22 Betting on a Portfolio35:14 Being Ghosted From a Big Partnership37:09 Gods Wake Up Call40:24 His First Big 6 Figure Merch Year48:20 How the Algorithm Can Penalize You51:41 Why Brands Dont Reach Out01:10:05 Creator Chaos Tradeoffs01:14:01 Create for Joy Not Fame01:16:12 Deinfluence Your Dreams01:16:43 Having Four Million Followers But Broke01:19:50 Stop Chasing Blueprints Like Mr Beast01:23:48 No One Is Saving You01:27:03 What To Do When Content Flops01:30:49 AI and Human Resilience01:35:49 Final Advice Follow Sooraj Follow Arrad (podcast host) LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE CONNECT WITH US: ✩ Ourselves (production team): ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook
March 13, 2026
One TikTok video and a Frank Ocean song accidentally launched his career
Matt Hansen did not wait for a record label to believe in him. He built his career himself. After posting a single TikTok covering Frank Ocean, Matt suddenly found millions of people listening. What started as a simple video turned into a full time music career built entirely outside the traditional music industry. In this episode of Ourselves, Matt shares the real story behind that moment and what it actually takes to survive as an independent artist today. We talk about the reality of building an audience online, the pressure artists feel to chase algorithms, and why Matt refuses to let AI touch his music. 00:00 Beating the Scroll 02:19 Staying Independent 03:18 DistroKid and Fast Releases 05:11 Timing the Social Media Window 07:44 Do Artists Need Labels? 09:38 TikTok Mini Music Videos 16:28 The Frank Ocean video that changed his life 20:03 Handling Label Attention 30:40 Finding the Right Hooks For Your Videos 42:55 AI Emotion Theft 43:42 Beauty of Imperfection 49:20 Synesthesia and Billie Eilish 01:04:30 Touring Loneliness 01:07:10 How to Win Over a Festival Crowd 01:13:37 Relevance and TikTok Tips Follow Matt Follow Arrad (podcast host) LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE CONNECT WITH US: ✩ Ourselves (production team): ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook
39 total episodes available
Recent guests on Ourselves Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Seeno Shahrooz
Guest
Taj Stansberry
Guest
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Frequently asked questions
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- What is Ourselves Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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