by Paladin Brookes Global Sports and Entertainment
Where strategy meets performance. Paladin Brookes: Smarter Sport & Entertainment unpacks how data, creativity and commercial intelligence drive value across the global sports and entertainment economy. Hosted by Tony Paladin and Hannah Brookes, each episode distils real-world projects into actionable insight for brands, investors, and operators shaping what’s next.
Language
🇺🇲
Publishing Since
12/29/2025
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March 10, 2026
<p>In this episode, Tony Paladin sits down with Daniel Ross, co-founder of Sports Business Syndicate (SBS), to unpack why sport is shifting from one-off “moments” to durable systems.</p><p>We cover:</p><ul><li><p>Why networking in sport is broken (high noise, low continuity)</p></li><li><p>How SBS evolved from WhatsApp to Telegram, and what sits underneath it</p></li><li><p>The role of AI in making communities more efficient and more valuable</p></li><li><p>Why sophisticated sponsorship is moving from badge-placement to co-created platforms</p></li><li><p>What “smart operators” are doing right now, and what to avoid</p></li></ul><p>Daniel’s core thesis is simple: the winners will build compounding ecosystems, not transactional activity.</p>
February 27, 2026
<p>Most people see the Olympics. </p><p>They don’t see the decade underneath it.</p><p>In this episode of the Paladin Brookes Global Sports & Entertainment Podcast, Tony Paladin sits down with Olympic finalists Kirsten McCann and Ursula Grobler to unpack what elite lightweight rowing actually demands:</p><ul><li><p>Starting a sport at 26 and still making an Olympic final</p></li><li><p>Managing bodyweight with a two-hour weigh-in window</p></li><li><p>Training for four years for one race</p></li><li><p>Building a high-performance partnership built on clarity, not ego</p></li><li><p>And what happens when the Olympic programme removes your event entirely</p></li></ul><p>Lightweight rowing has now been dropped from the Games.</p><p>For athletes who built careers around it; that’s not a headline - it’s a shift in identity.</p><p>This is a candid conversation about discipline, standards, delayed gratification and what elite sport teaches you long after the medal ceremony ends.</p><p>If you’re building anything that requires patience, resilience and long-term commitment, this episode is worth your time.</p>
February 1, 2026
<p>In this episode, <strong>Hannah Brookes</strong> and <strong>Tony Paladin</strong> tackle a growing issue across global sport: an identity crisis driven by blurred lines between professional and amateur status, misunderstood funding models, and unchecked ego.</p><p>They unpack what it actually means to be a professional athlete, why many sports organisations operate with professional aspirations but amateur structures, and how this disconnect creates friction when it comes to sponsorship, governance, and growth.</p><p>The conversation challenges the assumption that sponsorship is a form of donation, exploring instead its transactional nature and the responsibility sports organisations have to deliver value in return for funding. From community sport to Olympic-level competition, they examine how legacy mindsets, entitlement, and performative professionalism can block progress.</p><p>This episode is a candid discussion for rights-holders, administrators, athletes, and sponsors who want to understand why some sports struggle to scale, and what needs to change if they’re serious about sustainability, credibility, and long-term funding.</p>
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Where strategy meets performance.
Paladin Brookes: Smarter Sport & Entertainment unpacks how data, creativity and commercial intelligence drive value across the global sports and entertainment economy.
Hosted by Tony Paladin and Hannah Brookes, each episode distils real-world projects into actionable insight for brands, investors, and operators shaping what’s next.
This podcast updates daily.
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Yes, this podcast regularly features guests.
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