Pay the Farmer, Not the Pharmacy

About Pay the Farmer, Not the Pharmacy

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness. Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness

Publisher

Meera & Ashok Vasudevan

Category

business · health & fitness · science

Language

en

Explicit

No

First episode

20 Jul 2020

Latest episode

5 Oct 2026

Latest episodes

96 episodes in the feed.

1. 

   5 Oct 2026

   Do Detox Diets Work? Your Liver Already Has a Plan

   Share your thoughts Juice cleanses, liver flushes and foot pads that turn brown overnight — versus the 24/7 detox system you already own, and the foods that genuinely help it. Co-hosts Ashok and Meera Vasudevan pull up two chairs for a quick chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This week: the detox industry, and the question it never answers. So they ask the question the detox industry never answers: what exactly is a detox diet detoxing? Then t...

2. 

   28 Sept 2026

   Read the Label Episode 4/4-

   Share your thoughts The MUST Test: Raising the Bar on Food A pill must prove it does good. A food additive only has to prove it does no harm. Why? Three weeks of asking what is in your food, and now the question the whole series was built for. Before a medicine reaches you it must prove not only that it will not harm you, but that it actually does something — measured against a placebo, under scrutiny that assumes nothing. A food additive, eaten daily for a lifetime, faces a far lighter test....

3. 

   21 Sept 2026

   READ THE LABEL — EPISODE 3 OF 4

   Share your thoughts Food Additives: Banned There, Allowed Here Same chemical, same evidence, opposite verdicts — and the global safety vote that passed sixty-nine to sixty-seven. The same additive is illegal in one country and perfectly legal in another. Not because one set of scientists found harm and the other did not — but because the two are answering different questions. This week Ashok and Meera open the case files: potassium bromate, banned across the EU, UK, Canada, Brazil, China and ...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 28 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

43

Social presence

0

YouTube

0

Engagement

32

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