Peace and Profit for Therapists

About Peace and Profit for Therapists

Peace & Profit for Therapists is a podcast for therapy practice owners who know their work matters, and want a business that supports their life, not consumes it. If you’re building a private practice on the side and wondering when (or if) it can really replace your income…Or you’re already full, tired, and quietly asking yourself, “There has to be a better way to do this” — you’re not alone. In each short, focused episode, Calvalyn Day will walk you through honest talk about the business decisions therapists face as they grow: money, capacity, boundaries, sustainability, and what it actually

Publisher

Calvalyn Day

Category

business

Language

en

Explicit

No

First episode

3 Feb 2026

Latest episode

7 Oct 2026

Latest episodes

37 episodes in the feed.

1. 

   7 Oct 2026

   Who Owns the Field? Headway's $9.99 Fee, Private Equity, and Protecting Your Private Practice

   In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day unpacks the 90-second gas station video about private equity and youth sports that pulled in nearly half a million views, and the one question almost nobody in the comments asked: who owns the field? Then she connects it directly to Headway's new $9.99 per-session fee for therapists. Calvalyn breaks down the difference between venture capital and private equity, how investors shape a market by owning everything around it, and why your data is part of the deal. She walks through the VC playbook behind telehealth platforms like Headway, private equity ownership of EHRs like SimplePractice, insurer ownership of CAQH and its 4.8 million provider records, and the roll-up loophole that keeps these deals under the antitrust radar. If you're a therapist building on insurance panels, telehealth marketplaces, or someone else's software, this episode gives you three moves to start owning your own field this week: know whose field you're on, build your own front door, and diversify so no third-party payer controls more than 50% of your revenue. Calvalyn also makes the case for why heading into 2027 is the best time she's seen to add cash-pay offers. Resources mentioned: The Visible Therapist System and Calvalyn's Pivot Session. Because peace and profit are not in competition. Tools for You Grab The Visible Therapist System — 40+ ways to get visible and attract clients https://visibletherapist.lovable.app/ (https://visibletherapist.lovable.app/) Find your most profitable pivot heading into 2027 — Book a Pivot Session https://thepivotsession.lovable.app/ (https://thepivotsession.lovable.app/) Want to grow your practice WITH a community of CEOs? Learn about The Leverage Lab https://leveragewithcalvalyn.lovable.app (https://leveragewithcalvalyn.lovable.app/) Not sure where to start? Get the FREE Private Practice Checkup https://practiceclarity.lovable.app (https://practiceclarity.lovable.app/) Stay Connected on Socials Instagram — https://www.instagram.com/calvalyn/ (https://www.instagram.com/calvalyn/) TikTok — https://www.tiktok.com/@calvalynday (https://www.tiktok.com/@calvalynday) LinkedIn — https://www.linkedin.com/in/calvalynday/ (https://www.linkedin.com/in/calvalynday/) Key Takeaways •       Before you decide whether a platform is good or bad, ask who owns the field you're playing on. •       Venture capital bets early on unproven ideas. Private equity buys working businesses to squeeze more out of them. Neither one is your partner. •       The VC playbook: grow fast by being free to providers, then start charging once they depend on you. •       A $9.99 per-session marketplace fee on one weekly client costs you more than $500 a year, for as long as that client stays. •       Investors don't need to own the team. Owning everything around it lets them define what "ready" looks like. •       Your data is part of the product. Know where it lives and who can use it. •       Three questions protect you: Where do my clients come from? How do they find me? Do I control how they book? •       When a panel says it has no room, offer a single case agreement and let clients create the paper trail regulators need to see. •       Keep any single third-party payer under 50% of your revenue. Diversification is stability. •       Cash-pay clients already exist. They're paying rising premiums and deductibles and waiting for you to package the offer.

2. 

   30 Sept 2026

   Your Digital Footprint: How Therapists Get Found by Clients, AI Search & Corporate Contracts

   In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day shares what she found after spending a weekend auditing therapist websites and digital footprints. The verdict: a website alone isn't enough. For most therapists, a website, a Psychology Today profile, and an EHR listing are the only places their name shows up online. That's a limited footprint, and it's costing them clients and opportunities. Calvalyn breaks down what a digital footprint actually includes, why tech platforms may be building their brand on your back, and why your website is your digital storefront. She covers the red flags that make you hard to find, why traffic matters more than a perfect site, and how AI search tools decide which therapist to recommend. You'll hear why local keywords like your neighborhood and zip code matter, why generic copy about anxiety and depression disappears, and why video is the most underused visibility tool therapists have. This episode is for solo and group practice owners who want to be found by the right clients, show up credibly for RFPs and speaking opportunities, and build a reputation beyond their office walls. The foundation is simple: be clear on who you are, who you help, and how you help them. Want to build your digital footprint instead of just thinking about it? Calvalyn explains how the Ambitious Therapist Lock In works: a mini one-on-one strategy session, a four-hour working session on Zoom, and 30 days of Voxer access. Details are linked below. Tools for You Build your digital footprint in one day: The Ambitious Therapist Lock In https://q4ambition.lovable.app/ (https://q4ambition.lovable.app/) Want to grow your practice WITH a community of CEOs? Learn about The Leverage Lab https://leveragewithcalvalyn.lovable.app (https://leveragewithcalvalyn.lovable.app/) Work 1:1 with Calvalyn in a Practice Revenue Diagnostic Session https://practiceexpansion.lovable.app (https://practiceexpansion.lovable.app/) Not sure where to start? Get the FREE Private Practice Checkup https://practiceclarity.lovable.app (https://practiceclarity.lovable.app/) Stay Connected on Socials Instagram — https://www.instagram.com/calvalyn/ (https://www.instagram.com/calvalyn/) TikTok — https://www.tiktok.com/@calvalynday (https://www.tiktok.com/@calvalynday) LinkedIn — https://www.linkedin.com/in/calvalynday/ (https://www.linkedin.com/in/calvalynday/) Key Takeaways •       Your website is one piece of your digital footprint, not the whole thing. •       If clients find you only through a platform, you're building their brand, not yours. •       Your website is your storefront. It's the one place online you fully control. •       A perfect website with no traffic is a storefront on an empty street. •       People aren't asking AI for therapy. They're asking AI which therapist to choose. •       Name your neighborhood, city, and zip code on your site. Local detail helps you get found. •       Use the words clients actually say when they call. Parents search "angry teen," not "depressed teen." •       AI rewards depth. Go narrow and deep on what you treat, not broad and generic. •       Video is the most underused visibility tool therapists have. Get comfortable on camera. •       The foundation of your footprint: who you are, who you help, and how you help them.

3. 

   23 Sept 2026

   The 2027 Private Practice Protection Plan

   In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day opens with a job posting she just saw in her community: a full-time, fully licensed clinician for $30 an hour. It's not an outlier. It's a signal. Last year Calvalyn said the hustle-and-grind private practice wouldn't survive 2026, and practices are closing. Now she's looking ahead to what will change how therapists financially exist in 2027 and beyond. Calvalyn breaks down why no third-party payer is safe to depend on right now: Medicaid eligibility and work-requirement changes quietly shrinking caseloads, managed care plans exiting state contracts, and deductibles as high as $12,000. She covers four moves to make this quarter: diversify how money enters your practice (payment options, membership models, contracting), build therapeutic experiences beyond the one-to-one session, embed your services inside other organizations through EAP-style and retainer arrangements, and audit every expense for real return on investment. This episode is for practice owners in private practice, community mental health, or hospital settings who want to act now instead of react in January. Because Q4 is really Q1, and the owners who move first keep their autonomy. Ready to lock in your focus for the rest of the year? Calvalyn introduces the Ambitious Therapist Lock In: a focused working session to decide your priority and get it done, plus 30 days of Voxer access. Details are linked below. Tools for You Lock in your boldest Q4 move: The Ambitious Therapist Lock In https://q4ambition.lovable.app/ (https://q4ambition.lovable.app/) Want to grow your practice WITH a community of CEOs? Learn about The Leverage Lab https://leveragewithcalvalyn.lovable.app (https://leveragewithcalvalyn.lovable.app/) Work 1:1 with Calvalyn in a Practice Revenue Diagnostic Session https://practiceexpansion.lovable.app (https://practiceexpansion.lovable.app/) Not sure where to start? Get the FREE Private Practice Checkup https://practiceclarity.lovable.app (https://practiceclarity.lovable.app/) Stay Connected on Socials Instagram — https://www.instagram.com/calvalyn/ (https://www.instagram.com/calvalyn/) TikTok — https://www.tiktok.com/@calvalynday (https://www.tiktok.com/@calvalynday) LinkedIn — https://www.linkedin.com/in/calvalynday/ (https://www.linkedin.com/in/calvalynday/) Key Takeaways •       No third-party payer is safe to depend on right now. Plan like it. •       Your caseload can shrink even if you change nothing. Eligibility rules and plan exits move clients out from under you. •       A $12,000 deductible changes what affordable means. Payment plans and memberships meet clients where they are. •       Diversified doesn't mean all cash-pay. It means a spread: insurance, private pay, contracts, memberships, consulting. •       Stop defaulting to "get more one-on-one clients." People want therapeutic experiences: workshops, retreats, events. •       Partner across disciplines. A therapist and an OB-GYN on perimenopause is an event people will pay for, and sponsors can make it accessible. •       Small and mid-size businesses will need short-term, EAP-style support. Your practice can live inside theirs. •       Making more money matters. Keeping more of it matters just as much. Every line item has to earn its place. •       Trading sessions for space can give you a brick-and-mortar presence without the rent. •       Q4 is Q1. The owners who move now keep their autonomy. The ones who wait for January react.

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Apple Podcasts (US)

5.0 / 5

2 ratings

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