Pest Control Marketing That Actually Works: The Growth Podcast
Stop wasting money on marketing that doesn't deliver. Pest Control Marketing That Actually Works is the weekly podcast for pest control business owners who want real results, not empty promises.
Hosted by Adam Bennett and Elisabeth Pallante from Cube Creative Design, each 20-minute episode delivers practical strategies you can implement right away. No fluff. No theory. Just proven tactics from a team that's spent 20 years helping pest control companies grow.
What You'll Learn:
Every episode tackles a specific marketing challenge pest control operators face. From building a website that converts visitors into customers, to running Google Ads that actually pay off, to creating content that ranks on page one. You'll hear what works, what doesn't, and exactly how to tell the difference.
We cover topics like:
Getting more leads from your website without spending more on ads
Building a review strategy that brings in new customers on autopilot
Creating content that ranks for searches in your service area
Running paid ads that generate profit, not just clicks
Using email and automation to turn one-time customers into recurring revenue
Hiring marketing help without getting burned
Who This Podcast Is For:
If you run a pest control company with 2-15 trucks and revenue between $250K and $5M, this show was built for you. Whether you handle your own marketing or manage a small team, you'll get strategies sized right for your business.
Episodes are designed for busy operators. Listen on a drive between service calls and walk away with three clear takeaways you can use that week.
About Your Hosts:
Adam Bennett is CEO of Cube Creative Design, a digital marketing agency founded in 2005. He's helped dozens of pest control companies build marketing systems that deliver consistent growth.
Elisabeth Pallante is Content Operations Manager at Cube Creative. She leads the content and SEO strategy that has helped clients increase web traffic by 154% year-over-year.
They're joined regularly by Chad Treadway, Chief Marketing Officer, along with social media specialist Hannah Kilpatrick and web project specialist Emily Porter.
What Makes This Show Different:
We don't sell ads or sponsorships on this podcast. Every minute is focused on giving you value. We share the same strategies we use with paying clients because we believe in leading with generosity.
At the end of each episode, we offer a free marketing audit at marketingthatactuallyworks.ai (http://marketingthatactuallyworks.ai). No obligation, no pressure. Just a clear look at what's working in your current marketing and what's costing you money.
New Episodes Every Tuesday
Subscribe on Apple Podcasts, Spotify, or wherever you listen. Leave a review if the show helps you. It's the best way to help other pest control operators find us.
Ready to stop guessing and start growing? Hit subscribe and join us next Tuesday.
Pest Control Marketing That Actually Works is produced by Cube Creative Design, a HubSpot Gold Partner agency based in Western North Carolina. Learn more at marketingthatactuallyworks.ai (http://marketingthatactuallyworks.ai)
Creating a Marketing Calendar That Actually Gets Executed
Here's what nobody tells you about marketing calendars: the plan is almost never the problem. Pest control companies build great calendars in January. By March, most of them are dead, because the busiest week for marketing is also the busiest week on the trucks.
In Episode 41 of Pest Control Marketing That Actually Works, Adam Bennett and Elisabeth Pallante of Cube Creative Design break down why marketing calendars fail. They explain how to build one small enough to survive peak season.
Your three key takeaways:
Calendars die from execution, not ideas. They're too big to survive a bad week, and nobody's name is on the tasks. "The office will post more" isn't a plan. "Sarah posts on Tuesdays" is.
The smallest calendar that still grows you has three beats. Weekly is a Google Business Profile post plus review asks. Monthly is one real content piece. Quarterly is a seasonal email to your customers.
When you fall behind, skip, don't double up. Miss a week, drop it, and hit the next one. The streak matters more than the score.
In this episode:
The timing trap that kills plans built in the slow season
Why owned content dies without a calendar while paid ads keep running
Why pausing Google Ads can raise your cost per lead 30 to 50% on restart
Where to find content ideas: Google's related questions, your office, and your techs
Whether the owner should own any marketing task
Why every calendar needs at least two names, even at a two-truck shop
How far ahead to plan, and why real tasks only go 90 days out
One Thing to Fix This Week: Pick your weekly beat. One task, one person's name, one day of the week. Put it on that person's calendar as a recurring 15-minute event.
Get your free pest control marketing audit: marketingthatactuallyworks.ai
See how your site looks to AI search with your free Cube Score: thecubescore.com (https://thecubescore.com)
Next Tuesday: Chatbots and Live Chat: Converting Website Visitors 24/7, with Emily Porter.
New episodes every Tuesday. Follow on Apple Podcasts or Spotify.
6 Oct 2026
Listener Q&A: Reviews, SEO Timelines, Moving Your Office, & Life After Referrals
How many leads does it take to land one customer? Adam and Elisabeth say that's the wrong question. The number that matters is how many leads you're losing after the phone already rang.
In our second Listener Q&A, we answer five real questions from pest control owners. We cover lead leaks and close rates, why review recency matters as much as review count, how long SEO really takes, what happens to your rankings when you move your office, and what to add first when your business runs on referrals.
Three Key Takeaways
It's a leak problem, not a lead volume problem. Your real close rate, booked jobs divided by leads, tells you more than any lead count.
SEO is a 6 to 12 month channel, and that's the argument for starting now. Waiting until you're bigger just starts the clock a year late.
When referrals stall, add something you own before something you rent: a site that converts, a complete Google Business Profile, and a real way to ask for reviews.
What We Cover
Three to five cold leads per customer, and why most shops lose leads after the phone rings
How starting prices on your site filter out tire kickers
Nurture sequences for leads who don't book right away
Why a stalled review count hurts, even with hundreds of reviews
Texting review requests: about a 98% open rate vs. about 20% for email
Why "wait until $1M to do SEO" is expensive advice
SEO fast wins that move in weeks
Moving your office: proximity, re-verification, NAP consistency, and duplicate profiles
Why referred customers still Google you before they call
One Thing to Fix This Week
Pull last month's leads and last month's booked jobs. Divide booked jobs by leads. That's your real close rate. If you can't get the numbers in 15 minutes, add a lead source field to your job software.
Resources
Free pest control marketing audit: marketingthatactuallyworks.ai
Free Cube Score, see how your site looks to AI search: thecubescore.com
The Leak Check Worksheet (Episode 40 download)
20-Point Pest Control Marketing Checklist
Related Episodes
Episode 8: Word-of-Mouth Marketing Isn't Enough Anymore
Episode 16: The Customer Review System That Generates 20 Reviews a Month
Episode 24: Local SEO Beyond Google Business Profile
Episode 32: Listener Q&A Part 1
Next Tuesday: Creating a Marketing Calendar That Actually Gets Executed
Subscribe on Apple Podcasts or Spotify so new episodes show up on their own.
29 Sept 2026
Upselling and Cross-Selling Your Current Customers
Most pest control companies close one sale and move on to chasing the next lead. Meanwhile, the customer they just served is five to seven times cheaper to sell to again than a stranger.
In this episode, Adam, Elisabeth, and Chad break down the math behind revenue per customer and show you exactly how to grow it.
Three key takeaways:
Your existing customers convert at 60-70% on a second offer, compared to 5-20% for new prospects. Most operators never make the ask.
Timing is everything. Pushing add-ons at sign-up converts at 5-8%. Offering them four weeks in, after the customer has seen results, converts at 25-40%.
Three services, one system. Mosquito programs, termite monitoring, and wildlife exclusion are the highest-margin cross-sells, and a simple tech recommendation at the right moment is all it takes.
You will also hear the "Service Stack" framework for packaging your services into tiers that move customers up, the CRM triggers that automate upsell timing, and why a $500-per-year customer should be an $900-per-year customer with no extra marketing spend.
Hosts: Adam Bennett, Elisabeth Pallante, and Chad Treadway from Cube Creative Design.
Get your free pest control marketing audit at marketingthatactuallyworks.ai
Score your website at thecubescore.com
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
2 ratings
Contact Pest Control Marketing That Actually Works
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
