Welcome to the Pet Boarding and Daycare Podcast, the show that shares the secrets to unleashing the next phase of your pet business growth.

Pet Boarding and Daycare Podcast with Dominic Hodgson
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Welcome to the Pet Boarding and Daycare Podcast, the show that shares the secrets to unleashing the next phase of your pet business growth.
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Publishing Since
1/24/2024
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Recent Episodes

May 27, 2026
Ep. 122 – The Costly Social Media Mistake That Keeps Your Daycare Empty: How to Turn Content Into Clients
<p class="wp-block-paragraph">Are you posting constantly on social media but not seeing enough actual enquiries or bookings?</p> <p class="wp-block-paragraph">Do your posts get likes, comments, and the occasional “cute dog!” yet somehow your calendar still isn’t as full as you want it to be?</p> <p class="wp-block-paragraph">And what if the real problem isn’t your content quality but the fact you don’t have a strategy behind it?</p> <p class="wp-block-paragraph">In this week’s episode of the Pet Boarding & Daycare Podcast, Dom records live from the buzzing Pet Boarding & Daycare Expo West in Phoenix before sitting down with content marketing strategist Steven Inala-Reedy from A Content Space for a brilliant deep dive into what actually makes content convert cold leads into clients.</p> <p class="wp-block-paragraph">Steven breaks down the simple but powerful framework he’s used for years to help businesses turn content into clients — and why most pet businesses are unknowingly missing huge opportunities by only posting offers, random cute dog videos, or chasing vanity metrics like followers and likes.</p> <p class="wp-block-paragraph">Along the way, Dom also shares a fascinating enrichment story from Zoo Atlanta involving interactive enrichment walls for elephants… and explains why it’s another reminder that enrichment should never stand still.</p> <p class="wp-block-paragraph">In this episode, you’ll discover:</p> <ul class="wp-block-list"> <li><strong>Why Likes Don’t Pay The Bills</strong> – The danger of confusing engagement from existing clients with actual business growth.</li> <li><strong>The Alignment, Awareness & Engagement Framework</strong> – Steven explains the simple structure businesses can use to guide prospects from “just browsing” to becoming paying clients.</li> <li><strong>How To Stop Posting Random Content</strong> – Why strategy matters more than volume when it comes to social media.</li> <li><strong>The Power of Documenting, Not Just Showing</strong> – Why “here’s how we acclimatise a new dog” is far more valuable than another generic cute dog video.</li> <li><strong>Why Testimonials Are Criminally Underused</strong> – How simple client stories and case studies can dramatically improve trust and conversions.</li> <li><strong>What Zoo Elephants Can Teach You About Enrichment</strong> – How Zoo Atlanta’s new enrichment wall is another reminder that animals need stimulation, challenge, and innovation.</li> </ul> <p class="wp-block-paragraph">Thanks to this weeks awesome guest Steven Inala-Reedy! Find out more about Steven by clicking <a href="https://acontentspace.com/">here</a> now</p> <p>Remember, the next PB & D Expo is taking place this week in Phoenix, Arizona on May 25<sup>th</sup>-28<sup>th</sup>. And you still have time to come on down and attend some seminars and check out the trade show. Grab a ticket and secure your place click <a href="https://www.petboardingexpowest.com/">here</a> now</p> <p class="wp-block-paragraph">Huge thanks to this week’s amazing show sponsors, Cleanwise and Kuranda!</p> <p>CleanWise helps pet care facilities clean smarter with automated wet/dry cleaning systems built for the real world, check them out <a href="https://www.clean-wise.com/">here</a></p> <p>Built for dogs who destroy everything else, Kuranda beds are chew-proof, raised, and ridiculously durable.They keep dogs cool, comfortable, and off the hard floor — which is why kennels swear by them. Check out Kuranda<a href="https://www.kurandapro.com/"> here</a></p> <p class="wp-block-paragraph">Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program <strong>The Dog Daycare Success Academy</strong> now, by clicking <a href="https://www.petbusinessmarketing.com/successacademy">here</a></p> <p class="wp-block-paragraph">Episode Highlights</p> <p class="wp-block-paragraph">[00:52] – Eve Molzhon previews her Pet Boarding Expo sessions on virtual assistants and gate control.<br />[02:12] – Duane Carey discusses lead generation, AI, and why competition in pet care is increasing.<br />[03:43] – Dom introduces the show, recording direct from the Pet Boarding & Daycare Expo West in Phoenix.<br />[05:04] – Introduction to Steven Inala Reedy and the problem with “likes without conversions.”<br />[07:13] – Dog News: Zoo Atlanta’s interactive enrichment wall for elephants and how daycare owners can use enrichment stories as powerful marketing.<br />[12:20] – Steven joins the show and shares his background in digital marketing, agencies, and content strategy.<br />[23:14] – The Alignment, Awareness & Engagement content framework explained.<br />[25:40] – Practical daycare examples: documenting dog acclimatisation and client journeys.<br />[34:57] – The mistake most businesses make: asking prospects to “marry them” too soon.<br />[38:58] – How structure and planning reduce marketing burnout… and where to go to find out more about Stephen.</p> <p class="wp-block-paragraph">

May 20, 2026
Ep. 121 – Strategy vs Tactics: Why So Many Dog Daycare Owners Stay Busy, But Never Really Grow Their Business
<p>Are you constantly “doing stuff” in your business but still not moving forward the way you hoped?</p> <p>Have you ever spent hours tweaking social media, software, websites, or marketing only to realise nothing fundamentally changed?</p> <p>And what if the real problem isn’t that you need more tactics but that you don’t have a clear strategy guiding them?</p> <p>In this week’s episode of the Pet Boarding & Daycare Podcast, Dom breaks down one of the biggest problems holding pet business owners back: the confusion between strategy and tactics. Broadcasting ahead of the Pet Boarding & Daycare Expo West in Phoenix, Dom explains why so many owners get trapped in “busy work” — endlessly chasing new tools, platforms, and marketing hacks — without ever stepping back to decide what they actually want their business and life to look like.</p> <p>Alongside this, Dom sits down with Alex Varney from Pinnacle Pets to talk leadership, staff development, positive reinforcement for teams, and the operational systems helping their facility thrive in a tougher economic climate.</p> <p>In this episode, you’ll discover:</p> <ul class="wp-block-list"> <li><strong>Strategy vs Tactics (And Why It Matters So Much)</strong> – Why random marketing actions without a bigger vision often lead to burnout, frustration, and businesses owners don’t actually enjoy running.</li> <li><strong>The “Map Room” Mentality</strong> – What Winston Churchill’s war rooms can teach daycare owners about zooming out and thinking strategically.</li> <li><strong>Why Gurus Often Keep Owners Stuck</strong> – The danger of obsessing over TikTok, SEO, websites, and software without first deciding where your business is actually going.</li> <li><strong>Quiet Hours & Calm Daycare Environments</strong> – How Pinnacle Pets dramatically reduced stress and noise levels with a simple operational change.</li> <li><strong>Leadership Without Micromanagement</strong> – Alex explains how empowering staff to make decisions creates smoother operations and stronger retention.</li> <li><strong>Positive Reinforcement for Humans</strong> – Why rewarding staff and clients the same way we reward dogs can completely transform culture and behaviour.</li> </ul> <p>Thanks to this weeks awesome guest Alex Varney! Find out more about Alex by clicking <a href="https://considerablybold.com/">here</a> now</p> <p>Remember, the next PB & D Expo is taking place in Phoenix, Arizona on May 25<sup>th</sup>-28<sup>th</sup>. That is just two weeks away. To grab a ticket and secure your place click <a href="https://www.petboardingexpowest.com/">here</a> now</p> <p>Huge thanks to this week’s amazing show sponsors, Cleanwise, Kuranda and Run Loyal!</p> <p>Big thanks to our sponsors CleanWise,— helping pet care facilities clean smarter with automated wet/dry cleaning systems built for the real world, check them out <a href="https://www.clean-wise.com/">here</a></p> <p>Built for dogs who destroy everything else, Kuranda beds are chew-proof, raised, and ridiculously durable.They keep dogs cool, comfortable, and off the hard floor — which is why kennels swear by them. Check out Kuranda<a href="https://www.kurandapro.com/">here</a></p> <p>Want better a better scheduling and booking app customized to your branding? Check out <a href="https://www.runloyal.com/">runloyal.com</a></p> <p>Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program <strong>The Dog Daycare Success Academy</strong> now, by clicking <a href="https://www.petbusinessmarketing.com/successacademy">here</a></p> <p>Episode Highlights</p> <p>[04:04] – Dom previews the upcoming Phoenix Expo and the mix of strategy and tactical learning available there.<br />[07:30] – The Churchill War Rooms analogy and why every business owner needs a “map room” mindset.<br />[10:06] – Why tactical marketing alone won’t fix a business lacking direction.<br />[11:20] – Questions every owner should ask themselves about the future of their business.<br />[15:27] – Alex Varney joins the show and shares updates from Pinnacle Pets.<br />[17:37] – Quiet Hours: how turning down stimulation improved life for dogs and staff.<br />[26:21] – The hard lessons learned from leadership mistakes and staff communication failures.<br />[34:28] – Positive reinforcement for staff: how to encourage better behaviours in teams.<br />[36:12] – Real-world examples of rewarding loyal clients and creating stronger advocacy.<br />[40:29] – Why conferences reduce burnout, spark motivation, and fast-track business growth.</p>

May 13, 2026
Ep. 120 – The Hidden Cost of Warehouse-Style Dog Daycare? What to do When Traditional Group Play Stops Working
<p>Are you still running your daycare like a giant dog mosh pit while clients are demanding something more personalised?</p> <p>Have you noticed more dogs struggling in traditional group play more stress, more overstimulation, more behavioural issues?</p> <p>And what if the future of daycare isn’t “more dogs” but better experiences for the right dogs?</p> <p>In this week’s episode of the Pet Boarding & Daycare Podcast, Dom sits down with Mandy Ekins from Manners Matter Training & Dog Daycare to unpack one of the biggest shifts happening in the pet care industry right now: the move away from chaotic, warehouse-style daycare and toward structured enrichment experiences that actually improve dogs’ lives.</p> <p>Mandy shares her fascinating journey from posting dog training ads on Craigslist to building one of the few remaining independently owned daycare businesses in her area, complete with enrichment programmes, day training, trick training, scent work, and customised canine experiences.</p> <p>In this episode, you’ll discover:</p> <ul class="wp-block-list"> <li><strong>Why Traditional Daycare Is Breaking Down</strong> – The hidden problems with “warehouse-style” daycare and why more owners are looking for something different.</li> <li><strong>The Trick Training Upsell That Changed Everything</strong> – How a simple “Trick of the Month” idea became the gateway to a full enrichment-based business model.</li> <li><strong>How to Transition Clients into Enrichment</strong> – Mandy explains how she repositioned her services without losing her entire client base.</li> <li><strong>The Psychology Behind Better Buy-In –</strong> Why framing enrichment as an “exclusive beta programme” dramatically increased client adoption.</li> <li><strong>Why Smaller Groups Often Work Better</strong> – How reducing dog numbers actually improved the experience for dogs, staff, and owners.</li> <li><strong>The Emotional Impact of Great Daycare</strong> – Real stories of senior dogs, health discoveries, and how daycare can genuinely improve quality of life.</li> </ul> <p>Thanks to this weeks awesome guest Mandy Eakins! Check out Mandy’s facility and services <a href="https://www.mannersmatterky.com/">here </a></p> <p>Remember, the next PB & D Expo is taking place in Phoenix, Arizona on May 25<sup>th</sup>-28<sup>th</sup>. That is just two weeks away. To grab a ticket and secure your place click <a href="https://www.petboardingexpowest.com/">here</a> now</p> <p>Huge thanks to this week’s amazing show sponsors, Kuranda and Run Loyal!</p> <p>Built for dogs who destroy everything else, Kuranda beds are chew-proof, raised, and ridiculously durable.They keep dogs cool, comfortable, and off the hard floor — which is why kennels swear by them. Check out Kuranda<a href="https://www.kurandapro.com/">here</a></p> <p>Want better a better scheduling and booking app customized to your branding? Check out <a href="https://www.runloyal.com/">runloyal.com</a></p> <p>Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program <strong>The Dog Daycare Success Academy</strong> now, by clicking <a href="https://www.petbusinessmarketing.com/successacademy">here</a></p> <p>Grab a copy of Dom’s latest book Mission ENRICH by clicking <a href="https://www.amazon.com/Mission-Enrich-Inspiring-Communities-Enrichment-ebook/dp/B0FW4H4SLJ">here</a> now</p> <p>Episode Highlights</p> <p>[01:52] – Dom previews the upcoming Phoenix Expo and why events like this can accelerate business growth.<br />[06:00] – Dog News: the husky who escaped the vet… to make a run for daycare instead.<br />[07:15] – Why daycare should be positioned as enrichment, not just “dog babysitting.”<br />[08:20] – Disney’s Animal Kingdom enrichment ideas and how daycares can steal them.<br />[11:37] – Mandy joins the show and shares how she went from Craigslist trainer to daycare owner.<br />[14:12] – Working alongside a veterinary behaviourist and building a different kind of daycare.<br />[17:47] – Why Mandy intentionally reduced dog numbers inside the facility in order to offer a better service for both her and the dogs.<br />[18:22] – The early origins of enrichment: Mandy’s “Trick of the Month.”<br />[22:19] – Why some clients resisted change… and why its important to accept that you can’t please everybody all the time.<br />[24:27] – The “exclusive beta programme” strategy that helped clients embrace enrichment.<br />[36:15] – Competing against nearby franchises without becoming “cheap daycare.”<br />[37:36] – Mandy opens up about the future of the business and the possibility of selling.</p>
123 total episodes available
Recent guests on Pet Boarding and Daycare Podcast with Dominic Hodgson
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Josh Hightower
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Garret Tadlock
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Joe Latona
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Sarah Stevens
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Pete Stevens
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Chris Tilson
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Drew Brinkoetter
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Sean Felty
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