Where can I listen to this podcast?

This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

品牌消费观

Claim This Podcast

by 品牌消费观

4.3(3 reviews)

53 episodes

Updated Weekly

Accepts GuestsHas SponsorsLocation 🇨🇳

Podcast Overview

感谢订阅！这是一档聚焦品牌、消费、商业的谈话式播客。 在这个快速变化的商业时代，中国的品牌们正像积木一样，为了更好的生存和发展，不断学习和叠加着新的超能力。我们希望能向大家展现，真正从用户出发构建长期价值的“用户原生品牌”、令人振奋和富有创造性的商业实践、以及当下最新鲜有趣的消费趋势···加入我们，一起和行业领袖对话，探索品牌和商业的新力量。 【主播介绍】 浣昉Leo Dealism.ai 创始人兼CEO。前有赞COO兼联席总裁；前高瓴资本资深投资人。深耕创新AI技术、社交电商、新零售、新消费品牌等领域。 资深滑雪爱好者，球类运动达人，美好事物收割机，高质量对话上瘾症，近期在体验骑行式冥想 【加入听友群】 欢迎加入听友群，结识一群来自全国各地、志同道合的朋友。微信添加“PPXFG2023”，并备注姓名+公司，品牌消费观小助手会拉你进群。 【关于节目】 节目的文字沉淀和视频化呈现，陆续产出中，欢迎关注！公众号&视频号：浣昉 (huàn fǎng)

Language

🇨🇳

Publishing Since

11/10/2023

Visit Website View on Apple Podcasts RSS Feed

1 verified contact email on file for 品牌消费观

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

August 10, 2025

051 小红书的“活人感”才是品牌破圈的捷径吗？

「品牌在小红书怎么玩？」几乎是所有品牌营销人的必答题。「活人感」一直是小红书引以为傲的平台优势，这里不是品牌单向输出的宣讲厅，而是一个热气腾腾的生活现场。高高在上的品牌必须学会接地气，寻找真实的、具体的生活场景与痛点，用听得懂、有共鸣的日常语言去沟通。这意味着营销要回归「人」本身。作为以内容深度见长的平台，小红书内容价值评判尺度也在悄然演变。「美即生产力」的黄金法则依然有效，但单纯的好看已不足以撬动用户的心智和钱包。「真诚」与「人感」成为更稀缺、也更有效的通行证。互联网上仍然充斥着各种小红书营销方法论，「IP打造」、「KFS策略」等术语频出。但最核心的问题仍然没有发生变化：到底什么是真正具备「人感」的内容？如何打造既能被用户真心喜欢、主动搜索，又能有效实现商业转化的作品？<img data-key="0" src="http://imagev2.xmcdn.com/storages/e12f-audiofreehighqps/11/7A/GKwRIasMblpkAAXkLAP1W4PQ.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/e12f-audiofreehighqps/11/7A/GKwRIasMblpkAAXkLAP1W4PQ.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/e12f-audiofreehighqps/11/7A/GKwRIasMblpkAAXkLAP1W4PQ.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1367.7649154051646" data-preview="http://imagev2.xmcdn.com/storages/e12f-audiofreehighqps/11/7A/GKwRIasMblpkAAXkLAP1W4PQ.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="255.3161175422974">本期节目你将听到：· 小红书适合什么样的品牌生意？· 小红书里的内容发生了什么变化？· 小红书里的“女孩”都是什么样的？· 什么样的博主容易成为“百万博主”？ 【本期嘉宾】侃烃「摘星阁」创始人，小红书唯一官方投资的MCN机构，曾签约易梦玲、东瓜嘀嘀、李李奉，因为我是tyt等知名小红书博主。李逸凡「曼拾」创始人，小红书首批6家整合营销代理商之一。 【主播介绍】浣昉LeoAI公司创始人，前高瓴资本资深投资人，10年累计投资金额超10亿美金，深耕社交电商、新零售、新消费品牌、创新AI技术和企业服务等领域。资深滑雪爱好者，球类运动达人，高质量对话上瘾症，近期在体验骑行式冥想。 【精彩内容】03:03 侃烃：从摄影到MCN，早期小红书的“荒地红利”05:50 李逸凡：从SAT考团到整合营销代理商15:45 品牌在小红书怎么玩：KFS与IP之外18:08 思念「如意汤圆」——情绪价值如何被看见29:24 品牌投放取向变化与品效合一压力37:41 小红书博主的标准：从“好看”到“真诚的人感”39:22 职场博主的崛起与多赛道布局（p-log、医学生、综艺出身等）47:03 如何判断潜力博主：看增长效率与爆点契合60:03 女性创业者的成长与“人生课题”64:56 Aha moment 【加入听友群】 欢迎加入听友群，结识一群来自全国各地、志同道合的朋友。微信添加“PPXFG2023”，并备注姓名+公司，品牌消费观小助手会拉你进群。 【关于节目】 节目的文字沉淀和视频化呈现，陆续产出中，欢迎关注！公众号&视频号：浣昉 (huàn fǎng)

June 30, 2025

050 对话「一支麦」主理人：恋爱还是得看二狗的观众谈

Wan Hui, "Yi Zhi Mai" director, discusses the brand's business model, user demographics, and potential for expansion with host Huan Fang Leo in this interview episode.

June 16, 2025

049 对话MU16：从顶级代工到中国品牌，他们把水晶杯做进生活也做上高桌

MU16 Founder Allen Xu and Co-founder Chris Yang discuss transitioning from top-tier OEM to a Chinese brand, integrating crystal glasses into daily life, in an interview with Leo Huanfang, exploring the evolution of Chinese manufacturing.

53 total episodes available

Similar Podcasts

Discover related shows you might enjoy

商业就是这样

声动早咖啡

声动活泼

疯投圈

黄海、Rio

36氪·8点1氪

36氪音频

知行小酒馆

有知有行

声东击西

ETW Studio

半拿铁 | 商业沉浮录

潇磊&刘飞

What's Next｜科技早知道

声动活泼

起朱楼宴宾客

大卫翁

搞钱女孩｜女性成长访谈播客

搞钱女孩小辉

高能量

李翔李翔

东腔西调

大观天下志

虎嗅·商业有味道

虎嗅APP

虚实之间True Imagination

虚实de老饕

涨乐早知道

涨乐全球通

Deep-dive analytics for 品牌消费观

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is 品牌消费观?: 感谢订阅！这是一档聚焦品牌、消费、商业的谈话式播客。 在这个快速变化的商业时代，中国的品牌们正像积木一样，为了更好的生存和发展，不断学习和叠加着新的超能力。我们希望能向大家展现，真正从用户出发构建长期价值的“用户原生品牌”、令人振奋和富有创造性的商业实践、以及当下最新鲜有趣的消费趋势···加入我们，一起和行业领袖对话，探索品牌和商业的新力量。 【主播介绍】 浣昉Leo Dealism.ai 创始人兼CEO。前有赞COO兼联席总裁；前高瓴资本资深投资人。深耕创新AI技术、社交电商、新零售、新消费品牌等领域。 资深滑雪爱好者，球类运动达人，美好事物收割机，高质量对话上瘾症，近期在体验骑行式冥想 【加入听友群】 欢迎加入听友群，结识一群来自全国各地、志同道合的朋友。微信添加“PPXFG2023”，并备注姓名+公司，品牌消费观小助手会拉你进群。 【关于节目】 节目的文字沉淀和视频化呈现，陆续产出中，欢迎关注！公众号&视频号：浣昉 (huàn fǎng)
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.