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by Mike Dell, MacKenzie Bennett, Dave Clements

149 episodes

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Podcast Overview

Blubrry’s official podcast where we talk about the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

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Publishing Since

2/24/2023

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Recent Episodes

March 30, 2026

(Re-run) Experimenting With Your Show Format Without Losing Listeners – PCI 479

Hey everyone — quick update before we jump into today’s episode. We’re currently taking a short break from recording new episodes of Podcast Insider as we spend some time reworking the show behind the scenes. We’re looking at everything from format to content to make sure we’re bringing you the most helpful and relevant podcasting insights possible. We’ll be back with brand new episodes in May. In the meantime, we’re revisiting some of our past episodes that are still incredibly relevant — like this one. Thanks for sticking with us, and we’ll see you soon with what’s next for Podcast Insider. <hr /> Change can be scary — especially when your podcast format is “working well enough.” But doing the exact same thing every week can lead to burnout, stale content, and flat growth. In this episode of Podcast Insider, Mike and Dave dig into how to experiment with your show format without confusing your audience, tanking downloads, or losing the core of what makes your show work. Whether you’re thinking about shorter episodes, new segments, rotating co-hosts, or even a full refresh down the road, this conversation walks through how to test changes in a thoughtful, data-informed way over time. <h4>Today’s Hosts: Dave Clements and Mike Dell</h4> <h3>Why Even Good Shows Need Format Experiments</h3> If your show is “fine,” it can be tempting to leave it alone forever. But small experiments can: <ul> <li aria-level="1">Keep you excited and creative as a host</li> <li aria-level="1">Help new listeners understand your show faster</li> <li aria-level="1">Make the content easier to binge and share</li> <li aria-level="1">Reveal what parts of your format actually matter to listeners</li> </ul> Common worries podcasters have: <ul> <li aria-level="1">“If I change anything, people will unsubscribe.”</li> <li aria-level="1">“My audience expects this exact structure.”</li> <li aria-level="1">“I don’t have time to reinvent everything.”</li> </ul> Breaking down the difference between: <ul> <li aria-level="1">Tweaks (small adjustments, low risk)</li> <li aria-level="1">Experiments (intentional tests with a goal)</li> <li aria-level="1">Overhauls (big changes that need more planning)</li> </ul> 💡 Blubrry helps: Use your Blubrry stats to compare performance before and after changes—episode downloads, trends over a few weeks, and listener behavior over time. <h3>Low-Risk Ways to Experiment With Your Format</h3> You don’t have to flip your show upside down to “try something new.” Mike and Dave walk through small, manageable experiments you can test over a few episodes: Structure Experiments <ul> <li aria-level="1">Move your main topic earlier so listeners get to the “good stuff” faster</li> <li aria-level="1">Add a short recurring segment (news, wins, Q&A, recommendations)</li> <li aria-level="1">Group related topics into a mini-series within your feed</li> </ul> Length & Pacing Experiments <ul> <li aria-level="1">Try a shorter, punchier episode every few weeks</li> <li aria-level="1">Alternate between deep-dive episodes and quick tips</li> <li aria-level="1">Tighten long intros or outros to get into the content sooner</li> </ul> Format Variations <ul> <li aria-level="1">Rotate between solo, co-hosted, and interview episodes</li> <li aria-level="1">Test a “mailbag” or “listener questions” format occasionally</li> <li aria-level="1">Try themed episodes (case studies, breakdowns, live coaching, etc.)</li> </ul> They also talk about running experiments in “seasons” or short runs so changes feel intentional, not random. 💡 Blubrry helps: Tag your episodes clearly in titles and descriptions (e.g., “Quick Tip,” “Deep Dive,” “Listener Q&A”) so you can see which experiment types attract more plays over time. <h3>Bringing Your Audience Along for the Ride</h3> Listeners are usually more flexible than podcasters think—as long as they’re not surprised in a bad way. Communicate changes without sounding unsure or apologetic: <ul> <li aria-level="1">Explain why you’re trying something new:   <ul> <li aria-level="2">“We want to get to the main topic faster.”</li> <li aria-level="2">“We’re testing shorter episodes for busy listeners.”</li> </ul> </li> <li aria-level="1">Set expectations and limits:   <ul> <li aria-level="2">“We’re experimenting with this format for the next 3–4 episodes.”</li> </ul> </li> <li aria-level="1">Invite feedback directly:   <ul> <li aria-level="2">Ask for emails, social DMs, or voicemails</li> <li aria-level="2">Run a simple listener poll or survey</li> </ul> </li> </ul> The power of framing: <ul> <li aria-level="1">Position changes as a perk (“We’re giving you more X”)</li> <li aria-level="1">Make listeners feel included (“You’re helping shape how this show evolves.”)</li> </ul> 💡 Blubrry helps: Link to your contact page, newsletter, or survey using Quicklinks so listeners always have an easy, one-click way to respond. <h3>What to Track When You Change Your Format</h3> Experimenting without paying attention to results is just guessing. We break down what to watch once you start testing new ideas: Core metrics: <ul> <li aria-level="1">Overall downloads per episode over a few weeks</li> <li aria-level="1">Trends (Is it steady, slightly up, or noticeably down?)</li> <li aria-level="1">Are new format episodes in line with your usual performance?</li> </ul> Engagement signals: <ul> <li aria-level="1">Do you see more replies, reviews, or social shares?</li> <li aria-level="1">Are listeners mentioning specific segments or changes they liked?</li> <li aria-level="1">Do people reference the new format when they reach out?</li> </ul> Patterns over time: <ul> <li aria-level="1">Are certain experiment types performing consistently better?</li> <li aria-level="1">Did a change cause confusion (e.g., more “what is this?” feedback)?</li> </ul> Don’t panic over one “weird” episode—look at patterns, not outliers. 💡 Blubrry helps: Use episode comparison tools and long-term stats trends to see how format changes affect performance across multiple episodes, not just one. <h3>Knowing When to Roll Back vs. Commit</h3> Not every experiment will be a hit—and that’s okay. Roll it back if: <ul> <li aria-level="1">You’re getting clear negative feedback you can’t ignore</li> <li aria-level="1">Downloads are dropping significantly and staying down</li> <li aria-level="1">The new format is burning you out more than before</li> </ul> Tweak and keep testing if: <ul> <li aria-level="1">Feedback is mixed but curious (“I like this, but…”)</li> <li aria-level="1">Performance is similar, but the show feels better to make</li> <li aria-level="1">You see signs of new engagement from your core audience</li> </ul> Fully commit if: <ul> <li aria-level="1">Your audience responds positively and consistently</li> <li aria-level="1">The show feels easier or more fun to produce</li> <li aria-level="1">The format fits better with your long-term goals</li> </ul> Tell listeners when something worked: <ul> <li aria-level="1">“You all loved this new segment, so we’re making it a regular thing.”</li> </ul> <h3>Listener Takeaway</h3> Experimenting with your format doesn’t mean starting from scratch—it means refining what already works and letting go of what doesn’t. When you: <ul> <li aria-level="1">Change one thing at a time</li> <li aria-level="1">Communicate clearly</li> <li aria-level="1">Watch your data and listen to feedback</li> </ul> …you can evolve your show in a way that feels natural for both you and your listeners. <hr /> The best place for all Blubrry support is our <a href="https://blubrry.com/support/">ticket system</a>. A ticket gives the whole team access vs. direct emails and calls. General podcasting discussion and more can be shared on the <a href="https://www.facebook.com/groups/1540294432677017" target="_blank" rel="noopener noreferrer">Blubrry Podcasting Facebook group</a>. Fill out our listener survey at <a href="https://surveys.blubrry.com/podcastinsider">surveys.blubrry.com/podcastinsider</a> Hosting customers can schedule a one-on-one call for a tech checkup with Mike (mike@blubrry.com).

March 24, 2026

Spring Clean Your Podcast: What to Fix, Update, or Remove Right Now – PCI 478

<div class="flex flex-col text-sm pb-25"> <section class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:daae5eeb-4dbb-4dd1-b001-58dc237e4fd9-0" data-testid="conversation-turn-2" data-scroll-anchor="true" data-turn="assistant"> <div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)"> <div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn"> <div class="flex max-w-full flex-col gap-4 grow"> <div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&]:mt-1" dir="auto" tabindex="0" data-message-author-role="assistant" data-message-id="cee87ff1-f9d4-4c68-a579-5baa61e05a00" data-message-model-slug="gpt-5-3" data-turn-start-message="true"> <div class="flex w-full flex-col gap-1 empty:hidden"> <div class="markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling"> <img decoding="async" class="alignleft size-full wp-image-94642" src="https://blubrry.com/wp-content/uploads/2026/03/spring-cleaning-150.jpg" alt="" width="150" height="150" />Spring is a natural time to reset — and your podcast is no exception. If things have started to feel a little scattered, outdated, or harder to manage, you’re not alone. Most podcasts don’t struggle because of one major issue, but because of small things that quietly pile up over time. In this episode, we walk through how to “spring clean” your podcast — from refreshing your show details and fixing broken links to simplifying your workflow and setting yourself up for growth. These are practical, high-impact updates you can make right now to improve your listener experience, boost discoverability, and make your podcast easier (and more rewarding) to run. <h4 data-start="0" data-end="661">Today’s Hosts: Mike Dell and Dave Clements</h4> </div> </div> </div> </div> </div> </div> </section> </div> <h3>Why “Spring Cleaning” Matters</h3> Most podcasts don’t fail because of one big issue — it’s small things stacking up Over time: <ul> <li style="font-weight: 400;" aria-level="1">Links break</li> <li style="font-weight: 400;" aria-level="1">Descriptions get outdated</li> <li style="font-weight: 400;" aria-level="1">Workflows get messy</li> </ul> Cleaning up improves: <ul> <li style="font-weight: 400;" aria-level="1">Listener experience</li> <li style="font-weight: 400;" aria-level="1">Discoverability</li> <li style="font-weight: 400;" aria-level="1">Monetization readiness</li> </ul> <h3>What to Fix First (High-Impact Updates)</h3> <ol> <li> Show Description & Episode Titles</li> </ol> <ul> <li style="font-weight: 400;" aria-level="1">Are they clear? Keyword-friendly?</li> <li style="font-weight: 400;" aria-level="1">Do they still reflect your show?</li> </ul> <ol start="2"> <li> Links & Calls-to-Action</li> </ol> <ul> <li style="font-weight: 400;" aria-level="1">Old websites, expired offers, missing links</li> <li style="font-weight: 400;" aria-level="1">CTA mismatch (asking for things you don’t actually offer anymore)</li> </ul> <ol start="3"> <li> Podcast Artwork</li> </ol> <ul> <li style="font-weight: 400;" aria-level="1">Does it still match your brand?</li> <li style="font-weight: 400;" aria-level="1">Is it readable at small sizes?</li> </ul> <h3>Clean Up Your Back Catalog</h3> Older episodes still get discovered Fix: <ul> <li style="font-weight: 400;" aria-level="1">Broken links in show notes</li> <li style="font-weight: 400;" aria-level="1">Outdated intros (“coming soon” messages, etc.)</li> </ul> Consider: <ul> <li style="font-weight: 400;" aria-level="1">Updating descriptions</li> <li style="font-weight: 400;" aria-level="1">Re-promoting strong older episodes</li> </ul> <h3>Workflow & Consistency Reset</h3> Are you: <ul> <li style="font-weight: 400;" aria-level="1">Scrambling every week?</li> <li style="font-weight: 400;" aria-level="1">Skipping steps?</li> </ul> Common issues: <ul> <li style="font-weight: 400;" aria-level="1">No checklist</li> <li style="font-weight: 400;" aria-level="1">No repeatable process</li> </ul> Solutions: <ul> <li style="font-weight: 400;" aria-level="1">Simple publishing checklist</li> <li style="font-weight: 400;" aria-level="1">Batch recording/editing</li> <li style="font-weight: 400;" aria-level="1">Clear timeline for each episode</li> </ul> <h3>Monetization Cleanup</h3> Are you still promoting: <ul> <li style="font-weight: 400;" aria-level="1">Old sponsors?</li> <li style="font-weight: 400;" aria-level="1">Dead affiliate links?</li> </ul> Are you not promoting: <ul> <li style="font-weight: 400;" aria-level="1">Your own services?</li> <li style="font-weight: 400;" aria-level="1">Newsletter, community, products?</li> </ul> <h3>What to Remove</h3> <ul> <li style="font-weight: 400;" aria-level="1">Long, outdated intros</li> <li style="font-weight: 400;" aria-level="1">Segments you don’t enjoy anymore</li> <li style="font-weight: 400;" aria-level="1">Overcomplicated formats</li> </ul> <h3>Key Takeaways</h3> <ul> <li style="font-weight: 400;" aria-level="1">Small updates make a big difference. You don’t need a full rebrand — fixing descriptions, links, and workflows can immediately improve your podcast. </li> <li style="font-weight: 400;" aria-level="1">Your back catalog still matters. Older episodes continue to get discovered, so keeping them updated helps with long-term growth. </li> <li style="font-weight: 400;" aria-level="1">Consistency comes from systems, not motivation. A clean, repeatable workflow makes publishing easier and reduces burnout. </li> <li style="font-weight: 400;" aria-level="1">Monetization starts with clarity. Make sure your calls-to-action are current and actually lead somewhere meaningful. </li> <li style="font-weight: 400;" aria-level="1">If it’s not helping your show, remove it. Outdated segments, long intros, and unnecessary steps only slow you down.</li> </ul> <hr /> For the best support, please use our Blubrry ticket system so our full team can help. Join the <a href="https://www.facebook.com/groups/blubrry" target="_blank" rel="noopener noreferrer">Blubrry Podcasting Facebook Group</a> for general podcasting discussion. Share your feedback at <a href="https://surveys.blubrry.com/podcastinsider">surveys.blubrry.com/podcastinsider</a>. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

March 17, 2026

🌍 Going Global: Grow Your Podcast Beyond Borders (Replay) – PCI 477

Hosts Mike Dell and Dave Clements interview industry experts on how podcasters can expand their reach beyond borders and accelerate global growth.

149 total episodes available with 27 transcripts

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What is Podcast Insider?: Blubrry’s official podcast where we talk about the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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