Welcome to the Popular Pig Podcast. A convenient place where you can stay up to date on what’s popular in the swine industry. By listening to Popular Pig, you will receive invaluable information on the latest trends, news, and research from various experts that guide the global pork industry.
Popular Pig
Claim This Podcastby Matthew Rooda
5.0(7 reviews)
273 episodes
Updated Daily
Accepts GuestsHas Sponsors
42
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality63
Social0
YouTube0
Engagement51
Podcast Overview
Welcome to the Popular Pig Podcast. A convenient place where you can stay up to date on what’s popular in the swine industry. By listening to Popular Pig, you will receive invaluable information on the latest trends, news, and research from various experts that guide the global pork industry.
Language
🇺🇲
Publishing Since
4/7/2020
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42
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality63
Social0
YouTube0
Engagement51
6
Excellent Areas
2
Good Performance
11
Growth Opportunities
excellent
Episode Length
42 minutes
Performing excellently!
good
Publishing Consistency
Every 8 days
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needs improvement
Show Notes Quality
2.0/5
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Recent Episodes
June 11, 2026
The Founding Story of Iowa Craft Meats | Dwight Mogler
Dwight Mogler, managing partner of Iowa Craft Meats, shares the founding story of his value-added pork business and its mission to connect consumers with producers.
May 28, 2026
Taste What Pork Can Do®: Connecting Campaign Results to Producer Value | Lee Schulz, Kiersten Hafer, Jesse Heimer
Lee Schulz, Kiersten Hafer, and Jesse Heimer discuss how connecting campaign results to producer value drives pork demand growth through consumer understanding and targeted messaging.
May 14, 2026
Ground Pork’s Untapped Potential and How to Win with Consumers | Sarah Showalter & Will Brunt
<hr /> <h2>About the Guests</h2> <p>Sarah Showalter is the director of consumer and business insights for the National Pork Board. She implements consumer-focused, producer-led strategy by leading qualitative and quantitative research to answer business questions and identify opportunities.</p> <p>Prior to her role at NPB, Showalter attended Iowa State University and has experience in developing strategic insights through research at Circana (formerly IRI), Conagra Brands and Hallmark Cards, Inc.<br /> <span id="more-3568"></span></p> <p>Will Brunt is the chief innovation and marketing officer for Villari Food Group, based out of<br /> Wilmington, North Carolina. In this role, he develops and implements strategic initiatives that align with business objectives in innovation, sales and marketing. He notably established a robust three-year pipeline of innovative products, delivering 5% annual growth and maintaining a competitive product portfolio.</p> <p>Will has spent more than half of his 32-year marketing and advertising career with animal protein, emphasizing pork, specifically Boar’s Head, Smithfield Foods and Villari Food Group, while also building cross-functional teams and creating a growth-oriented culture of accountability and partnership. Other brands throughout his career include Sara Lee, Tabasco, Rolling Rock, Ventura Foods and International Delight.</p> <p>Lastly, Will was active in the National Pork Board’s two-year marketing advisory group, which served as a crucial feedback loop for the development of the Taste What Pork Can Do® consumer brand campaign, launched in May 2025.</p> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-8511 size-full" src="https://swinetechnologies.com/wp-content/uploads/2026/05/Sarah-Showalter-Will-Brunt.jpg" alt="Sarah Showalter and Will Brunt" width="1000" height="594" /></p> <h2>What can you expect to learn from this episode of Popular Pig?</h2> <ul> <li>Why ground pork is a major growth opportunity and how it fits today’s need for quick, easy meals</li> <li>How ground pork’s versatility lets it work across global flavors, everyday meals, and different cooking styles</li> <li>Why consumers are stuck in habits and how simple swaps like using pork instead of beef can unlock new meals</li> <li>How education across the entire supply chain is key to driving demand and making ground pork a household staple</li> <li>Sarah & Will’s “Golden Nugget”</li> </ul>
273 total episodes available with 29 transcripts
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Frequently asked questions
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- What is Popular Pig?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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