Positive. Business. Action.

About Positive. Business. Action.

This is where agritourism meets real-world action. Hosted by Hugh McPherson, a longtime leader in the agritourism and attractions space, this podcast dives into the stories behind family farms, campgrounds, fall festivals, and entertainment businesses. Hugh shares honest conversations, practical ideas, and lessons learned from over 30 years in the industry—along with interviews with people who are out there making it happen. It’s positive, lighthearted, and packed with takeaways you can actually use. You’ll feel right at home here. Join us! https://linktr.ee/positive.business.action

Publisher

Hugh McPherson and Guests

Category

business

Language

en

Explicit

No

First episode

30 Jan 2026

Latest episode

25 Sept 2026

Latest episodes

21 episodes in the feed.

1. 

   25 Sept 2026

   AI Is Changing Agritourism: How Smart Farms Are Using AI to Save Time & Make More Money

   AI is already becoming a practical tool for farms and agritourism businesses—helping save time, organize information, make decisions, and improve day-to-day operations. In this episode, Hugh McPherson is joined by Amir Maan of Maan Farms and Jordan Pierce of Stucky Farm and Agritourism Solutions to discuss how they're using AI right now. From turning voice notes into work orders to building an AI assistant through WhatsApp, they share real examples involving equipment, marketing, pricing, weather, operations, and more. • Turn voice notes into organized farm work orders • Use a WhatsApp AI assistant called Iris to organize information • Work with PDFs, emails, Google Sheets, and business data • Preserve institutional knowledge and make it easier for employees to access • Use AI to evaluate equipment purchases • Visualize landscaping and farm improvements before spending money • Create contractor-ready project concepts • Identify equipment and planter settings from photos • Create radio ads that fit specific time limits • Analyze ticket pricing and historical sales data • Combine weather, attendance, and sales data to find patterns • Use AI for forms, compliance, and technical tasks • Understand AI security, access control, and prompt injection The discussion goes beyond saving time. AI can help analyze ticket pricing, early-bird offers, same-day pricing, attendance, weather, and historical sales data. For seasonal businesses, years of sales and weather information can help identify patterns and evaluate different pricing scenarios. The group discusses prompt injection, public-facing chatbots, access permissions, and sensitive business information. As AI becomes more integrated into business operations, knowing what information an AI system can access—and who can access it—is critical. AI can reduce repetitive administrative work, organize information, and help owners spend more time focused on people, guests, operations, and growth. The goal isn't to replace your team. It's to give your team better tools. 00:00 – Introduction 03:13 – Meet Jordan and Amir 05:07 – Voice notes into work orders 06:46 – WhatsApp AI assistant 09:50 – Capturing information in the field 11:59 – AI with PDFs and Sheets 13:30 – Getting employees to use AI 15:32 – AI access control 18:28 – Building AI assistants 19:41 – AI for equipment planning 20:55 – AI for landscaping 24:23 – AI for radio commercials 25:07 – Farm photos to project concepts 28:58 – AI security 33:55 – LLMs.txt 37:44 – Preserving equipment knowledge 41:41 – AI for business decisions 42:10 – AI and ticket pricing 44:24 – Guest behavior patterns 45:31 – Historical ticketing data 49:33 – Weather data 50:28 – Weather, attendance & sales 52:40 – AI for forms and compliance 54:17 – Agentic AI challenges 55:49 – The future of AI for farms More Information About Hugh: https://maplelawnfarms.com/ Positive Business Action Linktree: https://linktr.ee/positive.business.action Maan Farms: https://maanfarms.com/ Stucky Farm and Agritourism Solutions: https://stuckeyfarm.com/ Positive. Business. Action. features practical conversations with entrepreneurs, business owners, and industry experts about business growth, marketing, leadership, technology, agritourism, customer experience, and operations. 💬 How are you using AI in your business? Share your biggest AI win—or the task you wish AI could handle for you. #AI #ArtificialIntelligence #Agritourism #FarmBusiness #FarmTechnology #AIFarming #Agriculture #SmallBusiness #BusinessGrowth #Marketing

2. 

   21 Aug 2026

   Panic Early: The Secret to Stress-Free Agritourism Events

   Hugh McPherson shares his "Panic Early" philosophy, revealing how agritourism businesses can reduce stress and improve guest experiences by completing 98% of event setup a week in advance.

3. 

   10 Aug 2026

   The Email Apocalypse: Why Your Emails Aren’t Reaching Customers—and What to Do About It

   Domenick Chiaravalloti, Head Email Strategist at emailmarketing.com, explains the "email apocalypse" and how businesses can improve email deliverability by sending focused, valuable messages.

Who has been a guest on Positive. Business. Action.

Names identified in recent episode analyses. Showing up to five guests.

• Hugh McPherson
• Domenick Chiaravalloti
• Channing Muller
• Maureen Ballatori
• Kim Ayers

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

6 ratings

Contact Positive. Business. Action.

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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