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Positive. Business. Action.

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by Hugh McPherson and Guests

5.0(2 reviews)

19 episodes

Updated Daily

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Podcast Overview

This is where agritourism meets real-world action. Hosted by Hugh McPherson, a longtime leader in the agritourism and attractions space, this podcast dives into the stories behind family farms, campgrounds, fall festivals, and entertainment businesses. Hugh shares honest conversations, practical ideas, and lessons learned from over 30 years in the industry—along with interviews with people who are out there making it happen. It’s positive, lighthearted, and packed with takeaways you can actually use. You’ll feel right at home here. Join us! https://linktr.ee/positive.business.action

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Publishing Since

1/30/2026

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Recent Episodes

August 10, 2026

The Email Apocalypse: Why Your Emails Aren’t Reaching Customers—and What to Do About It

Email marketing has changed dramatically—and if you're a farm, agritourism business, attraction, or small business relying on email to reach customers, the rules are no longer what they used to be.In this episode, Domenick Chiaravalloti, Head Email Strategist at emailmarketing.com, explains the “email apocalypse”—the dramatic shift in how Gmail, Yahoo, and other inbox providers evaluate emails and decide what reaches the inbox.The good news? You don't necessarily need to send more emails or build a massive list. You need to send better emails to people who actually want to hear from you.You'll learn:<ul><li>How email deliverability and sender reputation work</li><li>Why opens, clicks, replies, and forwards matter</li><li>How misleading subject lines can hurt engagement</li><li>Why simple, focused emails can outperform cluttered newsletters</li><li>How too many links and competing offers can hurt your results</li><li>Why unsubscribes aren't necessarily a bad thing</li><li>How to segment customers based on purchases, behavior, attendance, and interests</li><li>How farms and seasonal businesses can use segmentation effectively</li><li>Why list growth starts with a compelling offer—not just a newsletter signup</li><li>How to avoid attracting the wrong subscribers</li><li>Tools for diagnosing deliverability problems</li><li>Why a smaller, engaged list can outperform a massive list</li></ul>Domenick introduces a simple framework for building stronger email relationships:E — Earn Trust Give people a reason to keep opening your emails.L — Lead to Victory Make the desired action clear and easy.F — Fulfill Promises Deliver what you promised your audience.The core lesson is simple: one email, one clear purpose, one clear offer, and one desired action.00:00 – Introducing Domenick 02:26 – Domenick and emailmarketing.com 03:04 – What was the “email apocalypse”? 04:31 – Why every email needs a purpose 06:36 – What email engagement really means 10:08 – Writing better subject lines 13:20 – Why simple emails perform better 17:30 – How inbox providers evaluate senders 20:34 – The risks of shared email platforms 24:47 – Why smaller lists can be more valuable 26:04 – Why unsubscribes can help 30:25 – Don't bury the lead 35:50 – Tools for diagnosing deliverability 39:15 – Understanding segmentation 42:35 – Segmentation for farms 49:49 – Why offer clarity beats cleverness 52:00 – Growing your email list 57:18 – Why email lists can outperform advertising 61:32 – Contests and list growth 64:00 – The ELF framework 67:00 – Domenick's three-point strategy 69:00 – Final takeaways 71:10 – Where to find DomenickConnect with Domenick: https://emaildeliverability.com/?el=emailmarketing.com&ip_address=24.112.140.223Learn More About the Farm: https://maplelawnfarms.com/Positive Business Action Linktree: https://linktr.ee/positive.business.actionMore information at inboxpro.io/hughPositive Business Action features practical conversations with entrepreneurs, business owners, and industry experts about business growth, marketing, agritourism, leadership, technology, customer experience, and entrepreneurship.What's your biggest email marketing challenge—deliverability, open rates, list growth, or segmentation?Share your answer and send this episode to a business owner who needs to rethink their email strategy.#EmailMarketing #EmailDeliverability #Agritourism #FarmMarketing #SmallBusinessMarketing #DigitalMarketing #EmailStrategy #BusinessGrowth

May 27, 2026

Mastering Delegation: How to Stop Micromanaging and Scale Your Business

Why do so many business owners struggle to delegate—even when they know they need to? In this episode, we break down the real reasons entrepreneurs hold onto tasks for too long and how effective delegation can completely transform your business, leadership, and personal freedom. From overcoming control issues to building systems your team can actually follow, this conversation is packed with practical strategies for creating a more empowered and scalable operation. Whether you’re stuck doing everything yourself or trying to build a stronger leadership team, this episode will help you stop being the bottleneck and start building systems that work without you. • Why business owners struggle with delegation and control • The hidden cost of “I’ll just do it myself” thinking • Hugh McPherson’s 80% rule for effective delegation • How to systematize tasks with checklists, maps, and clear expectations • Preventing reverse delegation when tasks “jump back” onto you • The difference between oversight and micromanagement • How to empower employees to make decisions confidently • Why humor and light teasing can strengthen team culture • Practical ways to remove yourself from daily operational tasks • Signs your team members are ready for more responsibility 00:00 – Introduction and delegation challenges 00:32 – Why owners struggle to let go 01:13 – Common delegation excuses 01:57 – The classic “weed whack” delegation story 02:50 – The consequences of poor delegation 03:35 – Hugh McPherson’s 80% delegation rule 04:24 – Pride, control, and leadership bottlenecks 05:09 – How over-control limits team growth 06:15 – Reverse delegation and “monkeys jumping back” 07:10 – Organizing tasks with systems and lists 07:35 – Letting go of perfectionism 08:18 – Trusting employee judgment 09:01 – Breaking micromanagement habits 09:46 – Empowering employees with responsibility 10:59 – Recognizing when tasks return to the owner 11:50 – Teaching commander’s intent 12:37 – Creating clarity during delegation 13:02 – Building confidence through communication 13:42 – Avoiding “blank slate” confusion 14:36 – Recognizing leadership potential in employees 17:02 – Signs employees are ready for more authority 17:24 – Scaling responsibility successfully 18:36 – Humor and culture in leadership 19:56 – Turning mistakes into learning opportunities 21:57 – The importance of systems and oversight 23:35 – One task every owner should stop doing immediately 24:30 – Systems that reduce owner workload 26:14 – Detecting reverse delegation 27:07 – Owners as the biggest bottleneck 28:02 – Final thoughts: you’re the problem—and the solution • Hugh McPherson Workforce Turnaround Book https://a.co/d/0bnEqEsr 🎧 Listen to the full episode and explore more resources here: Positive Business Action Linktree: https://linktr.ee/positive.business.action The biggest obstacle to effective delegation usually isn’t your employees—it’s your inability to let go. When you create clear systems, communicate expectations, and trust your team, you unlock the ability to scale your business without carrying every task yourself. #Leadership #Delegation #BusinessGrowth #Entrepreneurship #Management #SmallBusiness #TeamBuilding #LeadershipDevelopment #BusinessSystems #Productivity

April 23, 2026

How to Market Your Agritourism Event: Sell More Tickets & Build a Stronger Brand

Mastering Agritourism Event Marketing with Channing MullerHow do you turn a farm event into an experience people can’t stop talking about—and can’t wait to come back to?In this episode, Channing Muller shares proven strategies for elevating your farm, festival, or agritourism business through smarter marketing, stronger branding, and unforgettable guest experiences. From creating pre-event buzz to maximizing post-event engagement, this conversation is packed with practical tactics you can apply immediately.If you want to attract more visitors, improve conversions, and create a consistent brand people remember, this episode is for you. • How to create compelling event content that drives attendance • Why cohesive branding matters across multiple events and platforms • Using landing pages, email segmentation, and referral programs effectively • How signage should guide—not overwhelm—your guests • Building anticipation with FOMO and social proof • The connection between strong marketing and higher profitability • How to create content pillars that keep your audience engaged year-round • Using tools like Canva and OpenAI’s ChatGPT to simplify content creation • The biggest mistakes businesses make with logos, signs, and email campaigns 00:00 – Introduction to Channing Muller and her expertise 00:50 – How journalism shaped her marketing approach 02:05 – Matching digital storytelling with onsite experiences 03:26 – Building anticipation and leveraging FOMO 04:52 – Why showcasing event highlights matters 06:11 – Planning engagement before the event begins 07:42 – Content delivery through photos, videos, and social proof 09:16 – Why capturing content during events is critical 10:17 – Shortcut strategies for better festival marketing 11:19 – Connecting marketing efforts directly to profitability 12:02 – Leads vs. potential attendees 13:00 – Segmenting audiences for better messaging 15:04 – Avoiding the “blast everyone” email mistake 16:42 – Personalization and voice in email campaigns 19:07 – Using Canva Magic Resize + AI support 20:44 – Why custom landing pages outperform generic ones 23:00 – Writing email subject lines that get clicks 25:22 – Teaser images and click-to-reveal tactics 27:29 – Fun, engaging promotions that drive attention 28:52 – Referral programs and share incentives 34:37 – Unifying diverse event branding 37:25 – Building content pillars for long-term consistency 41:07 – The “nugget theory” of signage 44:12 – Ethical and practical use of AI tools 49:37 – Maintaining brand consistency 52:24 – Smart logo placement and subtle branding 55:37 – Why less branding is often better branding 58:39 – Encouraging organic social sharing 59:23 – Creating content between events 64:44 – The single most important landing page element 66:33 – Evaluating ad spend and ROI 69:02 – Building one strong brand across multiple events 73:48 – Capturing content for future marketing 75:28 – Channing’s “Productivity in Pockets” guide• TicketSpice for registration and referrals • Channing’s Website:<a href="https://calendly.com/url?q=https%3A%2F%2Fdcmcommunications.com&user_uuid=6234ffba-ed15-48ef-acc3-d2d1ba31540e&stage=1&hmac=4d117794cb09196f6a09e7d17834457871c71fec61032f3485e4daf6bbab0de9" target="_blank">https://dcmcommunications.com</a>• Productivity in Pockets Guide: <a href="https://calendly.com/url?q=https%3A%2F%2Fdcmcommunications.com%2Fproductivity-in-pockets-agritourism-edition%2F&user_uuid=6234ffba-ed15-48ef-acc3-d2d1ba31540e&stage=1&hmac=88b4ec7ee4fd13977a876f0ff1554d7f469911b9aff9ec0ce09e167bf1bcd7f6" target="_blank">https://dcmcommunications.com/productivity-in-pockets-agritourism-edition/</a> Find Channing on social media!<a href="https://calendly.com/url?q=https%3A%2F%2Fwww.instagram.com%2Fdcmcommunications%2F&user_uuid=6234ffba-ed15-48ef-acc3-d2d1ba31540e&stage=1&hmac=d4d6b0d2422e39a939c2e7baad2bfcf1a61488f6f84456021ad63c44dda09b54" target="_blank">https://www.instagram.com/dcmcommunications/</a> <a href="https://calendly.com/url?q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fchanningmuller%2F&user_uuid=6234ffba-ed15-48ef-acc3-d2d1ba31540e&stage=1&hmac=9bd7f034bddef0e539b37f48e62626dfb276428800cf5d27ec4f8f9b49948d2a" target="_blank">https://www.linkedin.com/in/channingmuller/</a>🎧 Listen to other episodes and explore more resources here: Positive Business Action: https://linktr.ee/positive.business.action Link in bio Great marketing isn’t about doing more—it’s about creating the right message, for the right people, at the right time. From stronger branding to smarter event promotion, mastering these strategies can transform your agritourism business from “just another event” into an unforgettable destination. #Agritourism #EventMarketing #FarmMarketing #BusinessGrowth #MarketingStrategy #CustomerExperience #Branding #Entrepreneurship #FestivalMarketing #SmallBusiness

19 total episodes available

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Frequently asked questions

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What is Positive. Business. Action.?: This is where agritourism meets real-world action.

Hosted by Hugh McPherson, a longtime leader in the agritourism and attractions space, this podcast dives into the stories behind family farms, campgrounds, fall festivals, and entertainment businesses. Hugh shares honest conversations, practical ideas, and lessons learned from over 30 years in the industry—along with interviews with people who are out there making it happen.

It’s positive, lighthearted, and packed with takeaways you can actually use. You’ll feel right at home here.

Join us! https://linktr.ee/positive.business.action
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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