Practical Innovation w/ Jobs-to-be-Done

About Practical Innovation w/ Jobs-to-be-Done

Mike Boysen shares insights into the evolution of First Principles and Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out! www.jtbd.one (https://www.jtbd.one?utm_medium=podcast)

Publisher

Mike Boysen

Category

business · technology

Language

en

Explicit

No

First episode

13 May 2020

Latest episode

21 Oct 2026

Latest episodes

140 episodes in the feed.

1. 

   21 Oct 2026

   Enterprise Decision Velocity: Does a 1,149x Cost Gap Justify Deleting the Queue Layers?

   Enterprise decision making and decision velocity: why AI agents and copilots won't speed up your company's biggest decisions, where the time really goes, and how to prove a decision got faster. Big decisions stuck waiting between teams? Book a call: https://book.pjtbd.com/?utm_source=youtube&utm_medium=description&utm_content=2026-10-20-decision-velocity (https://book.pjtbd.com/?utm_source=youtube&utm_medium=description&utm_content=2026-10-20-decision-velocity) Your systems run in a blink. Your biggest decisions still take weeks. In this breakdown of a research study on enterprise decision velocity, I show where the time really goes: not in the thinking, but in the waiting between teams and systems. We cover the true cost of one big commitment, why AI copilots speed up the wrong part, the speed traps that bite fast teams, a full architecture for signed handoffs, the pushback you'll get, and the one test that tells you if a speed-up is real. Strategy built and tested in Venture Proof, a powerful, disruptive strategy-as-code engine that builds and tests strategy with code. It's available through advisory work. Chapters 0:00 Fast software, slow decisions 0:34 The 84-day filing 1:17 Credit first 1:54 Map the job, not the wish list 2:34 The Physics Gap 3:17 What is a decision, really 3:58 Time the line, not the scanner 5:34 The border crossings 6:11 Why it can't be instant 6:52 Two paths 7:35 Missing owners, missing paper 8:54 Add versus subtract 9:52 Speed rebound 10:32 The bottleneck moves 11:20 The metering light 12:03 Architecture: the six parts 14:04 Architecture: where latency builds 15:18 The signed handoff 16:06 Lock the baseline 16:42 The plan in four moves 17:22 Before and after 18:00 The pushback 19:25 The scoreboard that counts 20:37 Profit model 21:11 Moat and flywheel 21:59 The tough review 22:36 How you'd start 23:15 The middle-management question 23:50 My take 24:21 The one test Subscribe https://www.youtube.com/@mike.boysen?sub_confirmation=1 (https://www.youtube.com/@mike.boysen?sub_confirmation=1) Book a call https://book.pjtbd.com (https://book.pjtbd.com) More: https://jtbd.one (https://jtbd.one) #EnterpriseDecisionMaking #DecisionVelocity #DecisionMaking #AIAgents #OperationsStrategy #COO #CycleTime #LittlesLaw #JevonsParadox #Bottlenecks #JobsToBeDone #JTBD #Strategy #InnovationUnpacked #MikeBoysen This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe (https://www.jtbd.one/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

2. 

   20 Oct 2026

   AWS Wasn't Built on Spare Servers: The Idle Capacity Myth

   AWS Wasn’t Built on Spare Servers: The Idle Capacity Myth You’ve probably heard it: Amazon bought too many servers for the holidays, they sat idle in January, so somebody decided to rent them out, and that’s how Amazon Web Services was born. The people who built it say it isn’t true. In this video, I look at what really happened, why the spare-server story couldn’t work, and why the myth won’t die. Then we look at where idle assets really pay (cars, hotels, homes, warehouses), where they broke (Getaround, WeWork), and three questions to ask before you build a business on idle capacity. Chapters 0:00 The story everyone tells 1:01 What really happened 2:40 Why spare servers couldn’t work 3:22 Why the myth won’t die 4:11 Where idle assets really pay 5:11 Where they broke 7:00 Demand Inversion: free it, then fill it 7:58 The guardrail: don’t resell a giant’s spare capacity 9:41 Orphaned capacity: the better play 10:21 Three questions and close If this was useful, subscribe to Innovation Unpacked. Go deeper: https://jtbd.one This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe (https://www.jtbd.one/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

3. 

   19 Oct 2026

   Every CRM Giant Is Building the Same Thing

   Every big CRM vendor is racing to add AI agents. Salesforce, Microsoft, HubSpot, Oracle, SAP, ServiceNow and Zoho all have them. But look closely and the agents are mostly typing into the same boxes the old CRM always had: the same stages, the same pipeline report, the same forecast. That’s automation. It isn’t innovation. In this video I lay the CRM out as one map and walk it through three states: * The system of record, and why it breaks. * What the vendors are building now (agents, assistants, data layers), with credit where it’s due. * Where it should go: build around the one block on the map that none of them own yet. Partway through there’s an example pilot. It’s an illustration of how the idea could play out, not a result from a real company. Venture Proof is a powerful, disruptive strategy-as-code engine I built. It builds and tests strategy with code. It’s in alpha. Right now you can get it through my advisory work, and Venture Proof Mastermind cohorts run parts of their projects in it. More: https://jtbd.one CHAPTERS0:00 Automation is not innovation0:54 The CRM map1:20 State 1: the system of record3:02 State 2: what the vendors are building5:10 The warning signs5:54 State 3: what if we deleted a block?7:12 Inside the customer’s result7:45 The map, rewired8:14 Example pilot (illustration, not a real company)9:03 The profit model9:43 Moat and flywheel10:32 Payoff: the one block nobody owns yet11:13 Close SOURCESEvery vendor fact comes from that company’s own public announcements. Every number comes from a named study. * Salesforce, State of Sales 2026: https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/ (https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/) * Validity, The State of CRM Data Management in 2025: https://www.validity.com/resource-center/the-state-of-crm-data-management-in-2025/ (https://www.validity.com/resource-center/the-state-of-crm-data-management-in-2025/) * Scott Edinger, “Why CRM Projects Fail and How to Make Them More Successful,” HBR (cites CIO magazine’s average of analyst reports): https://hbr.org/2018/12/why-crm-projects-fail-and-how-to-make-them-more-successful (https://hbr.org/2018/12/why-crm-projects-fail-and-how-to-make-them-more-successful) * CRM history (Siebel 1993, Salesforce 1999): https://techcrunch.com/2019/03/08/salesforce-at-20-offers-lessons-for-startup-success/ (https://techcrunch.com/2019/03/08/salesforce-at-20-offers-lessons-for-startup-success/) * Salesforce, Dreamforce 2026 announcements: https://www.salesforce.com/blog/dreamforce-2026-announcements/ (https://www.salesforce.com/blog/dreamforce-2026-announcements/) * Salesforce, Q2 FY27 results (Data 360): https://www.salesforce.com/news/press-releases/2026/08/26/fy27-q2-earnings/ (https://www.salesforce.com/news/press-releases/2026/08/26/fy27-q2-earnings/) * Salesforce, Flex Credits rate card (Aug 31, 2026): https://www.salesforce.com/en-us/wp-content/uploads/sites/4/assets/pdf/agentforce/Flex-Credits-Rate-Card-08.31.2026.pdf (https://www.salesforce.com/en-us/wp-content/uploads/sites/4/assets/pdf/agentforce/Flex-Credits-Rate-Card-08.31.2026.pdf) * Microsoft, Dynamics 365 Sales 2026 release wave 1: https://learn.microsoft.com/en-us/dynamics365/release-plan/2026wave1/sales/dynamics365-sales/ (https://learn.microsoft.com/en-us/dynamics365/release-plan/2026wave1/sales/dynamics365-sales/) * Microsoft, Dynamics 365 Sales agents overview: https://learn.microsoft.com/en-us/dynamics365/sales/ai-agent-overview (https://learn.microsoft.com/en-us/dynamics365/sales/ai-agent-overview) * HubSpot, Fall 2026 Spotlight: https://www.hubspot.com/company-news/fall-26-spotlight (https://www.hubspot.com/company-news/fall-26-spotlight) * Oracle, Fusion Agentic Applications for CX (Apr 9, 2026): https://www.oracle.com/news/announcement/oracle-introduces-fusion-agentic-applications-for-cx-2026-04-09/ (https://www.oracle.com/news/announcement/oracle-introduces-fusion-agentic-applications-for-cx-2026-04-09/) * SAP, SAP Connect keynote (Oct 2026): https://news.sap.com/2026/10/sap-connect-keynote-autonomous-enterprise-in-action/ (https://news.sap.com/2026/10/sap-connect-keynote-autonomous-enterprise-in-action/) * ServiceNow, Knowledge 2026 (Autonomous CRM): https://newsroom.servicenow.com/press-releases/details/2026/ServiceNow-turns-enterprise-AI-chaos-into-control-with-the-platform-for-governed-autonomous-work/default.aspx (https://newsroom.servicenow.com/press-releases/details/2026/ServiceNow-turns-enterprise-AI-chaos-into-control-with-the-platform-for-governed-autonomous-work/default.aspx) * Zoho, Zia Agents: https://www.zoho.com/news/zia-agents-ai-platform-supporting-autonomous-agents-across-organizations.html (https://www.zoho.com/news/zia-agents-ai-platform-supporting-autonomous-agents-across-organizations.html) * Zoho, Zia LLM: https://www.zoho.com/news/zoho-launches-zia-llm-and-deepens-ai-portfolio-with-prebuilt-agents-custom-agent-builder-mcp-and-marketplace.html (https://www.zoho.com/news/zoho-launches-zia-llm-and-deepens-ai-portfolio-with-prebuilt-agents-custom-agent-builder-mcp-and-marketplace.html) * Gartner, agentic AI prediction (Jun 25, 2025): https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027 (https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027) * MIT NANDA, The GenAI Divide: State of AI in Business 2025 (reported by Fortune): https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/ (https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/) * Sierra, on seat vs. outcome pricing: https://sierra.ai/blog/outcomemaxxing (https://sierra.ai/blog/outcomemaxxing) Logos are trademarks of their owners and appear only to identify each company. Book an appointment: Click here (https://book.pjtbd.com)Email me: mike@pjtbd.comCall me: +1 678-824-2789Follow me on 𝕏: https://x.com/mikeboysen (https://x.com/mikeboysen)Articles - jtbd.one (http:/jtbd.one) - De-Risk Your Next Big IdeaWebsite - pjtbd.com (https://pjtbd.com) Slaying the Sacred Cows of Innovation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe (https://www.jtbd.one/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

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