Podcast thumbnail for Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time

Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time

Claim This Podcast

by Curtis Satterfield, PhD. | Helping fully booked coaches build group programs to scale their business

26 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

<p>Program design that actually works. Learn how to build a group coaching program that scales your business, delivers real results for your clients, and frees up your time.</p><p><br></p><p>Program Design for Coaches is hosted by Dr. Curtis Satterfield.</p><p><br></p><p>I've spent 17 years as an educator and course designer, building over 30 courses from scratch. I now help coaches who are at capacity with 1:1 clients figure out how to scale their business without taking on more hours. Because there's a ceiling on what 1:1 work can do for you, and a group program is usually the answer. The problem is most advice about building one is either too generic to be useful or too focused on marketing and not enough on actually making something that works.</p><p><br></p><p>I see the same problems come up again and again. Programs packed with information but missing clear outcomes. Clients who buy but never finish. Launches that flop because the program itself wasn't built to deliver results.</p><p>In my under-20-minute episodes, I get straight to the problem and show you how to fix it. You'll learn how to structure your program so clients actually complete it, create lessons that stick, and build something you're proud to sell. Whenever it makes sense, I'll link helpful resources in the show notes so you can take action right away.</p><p><br></p><p>Scaling beyond 1:1 can feel overwhelming. There's conflicting advice everywhere, and it's easy to get stuck overthinking your outline, second-guessing your content, or wondering if anyone will even buy it. This podcast doesn't ignore that. Instead, it walks you through the messy and confusing parts step by step so you never feel like you're doing it alone.</p><p><br></p><p>My goal is simple. I want to help you build a program that gets real results for your clients. One that creates transformation, builds your reputation, and grows your business through social proof and repeat buyers. From defining your transformation to structuring your modules, from designing your lessons to launching with confidence, we'll cover it all.</p><p><br></p><p>If that sounds like the support you need, take a moment to follow or subscribe to the show. It's an easy way to support the podcast and make sure you never miss an episode.</p>

Language

🇺🇲

Publishing Since

12/10/2025

Reach the team behind Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time

Verified contact details for this show aren't on file yet — sign up to get notified when they land.

Recent Episodes

Episode thumbnail for How to Build a Group Program as a Fully Booked Coach

July 15, 2026

How to Build a Group Program as a Fully Booked Coach

You're a fully booked coach, and being booked solid was supposed to buy back your time. Instead your calendar is packed, your weekends are disappearing, and building a group program feels like one more thing you don't have hours for. Here's the good news: being fully booked is exactly what makes you ready to build one. In this episode, I walk through why a full client roster is the qualification, not the obstacle, why building your first group program takes far less time than you think, and h...

Episode thumbnail for The Fastest Way to Make More Money and Save Time as a Coach: Start a Group Program the Easy Way

May 26, 2026

The Fastest Way to Make More Money and Save Time as a Coach: Start a Group Program the Easy Way

Most coaches think building a group program means building one giant, finished thing: a library of courses, live coaching calls, and a community, all of it before they can enroll a single person. So they spend months, sometimes years, building, and never make a dollar. The program that was supposed to buy back their time ends up eating more of it. This episode lays out the simple way through: how to start a profitable group program fast by building one small piece at a time, instead of trying...

Episode thumbnail for How to Scale Beyond 1 on 1 Coaching: The First Group Program You Should Build

May 12, 2026

How to Scale Beyond 1 on 1 Coaching: The First Group Program You Should Build

You're a 1:1 coach who knows you need to scale. You've thought about a course, a membership, group coaching. But every time you sit down to plan it, the same question stops you: which kind of group program do you actually build first? In this episode, I walk through the three most common group program formats, why the wrong starting point sets up the wrong business, and the two questions I use with every coach to find the topic for their first live class. What you'll learn: Why a live class i...

26 total episodes available

Deep-dive analytics for Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time?
<p>Program design that actually works. Learn how to build a group coaching program that scales your business, delivers real results for your clients, and frees up your time.</p><p><br></p><p>Program Design for Coaches is hosted by Dr. Curtis Satterfield.</p><p><br></p><p>I've spent 17 years as an educator and course designer, building over 30 courses from scratch. I now help coaches who are at capacity with 1:1 clients figure out how to scale their business without taking on more hours. Because there's a ceiling on what 1:1 work can do for you, and a group program is usually the answer. The problem is most advice about building one is either too generic to be useful or too focused on marketing and not enough on actually making something that works.</p><p><br></p><p>I see the same problems come up again and again. Programs packed with information but missing clear outcomes. Clients who buy but never finish. Launches that flop because the program itself wasn't built to deliver results.</p><p>In my under-20-minute episodes, I get straight to the problem and show you how to fix it. You'll learn how to structure your program so clients actually complete it, create lessons that stick, and build something you're proud to sell. Whenever it makes sense, I'll link helpful resources in the show notes so you can take action right away.</p><p><br></p><p>Scaling beyond 1:1 can feel overwhelming. There's conflicting advice everywhere, and it's easy to get stuck overthinking your outline, second-guessing your content, or wondering if anyone will even buy it. This podcast doesn't ignore that. Instead, it walks you through the messy and confusing parts step by step so you never feel like you're doing it alone.</p><p><br></p><p>My goal is simple. I want to help you build a program that gets real results for your clients. One that creates transformation, builds your reputation, and grows your business through social proof and repeat buyers. From defining your transformation to structuring your modules, from designing your lessons to launching with confidence, we'll cover it all.</p><p><br></p><p>If that sounds like the support you need, take a moment to follow or subscribe to the show. It's an easy way to support the podcast and make sure you never miss an episode.</p>
How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.