In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!
You bet it’s time for Ep. 91 of the Between 2 Brands #podcast with Bill Petrie! In today’s “Opening Shot,” Bill talks about the PPAI Global Impact Report and what it tells us about our industry. After that, he’s joined by an old friend of the podcasting world, the original good-time player-man himself, Kirby Hasseman. For this episode, they really just had a conversation about life, content, consistency, and different takes on setting boundaries. No big agenda here, just grab some coffee, put on your listening ears, and enjoy the chat.
HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!
2 Oct 2026
Ep. 90 - Tom Clouser from Prime Line
You know it’s time for Ep. 90 of the Between 2 Brands #podcast with Bill Petrie! In this week’s Opening Shot, Bill talks about how annoying tactics have taken the humanity out of the sales process and steps we can all take to change that. After that, he is joined by the lovely and talented Tom Clouser from Prime Line. During their conversation they talk things he’s learned from working as both a supplier and distributor, what distributors should NOT ask at a trade show, ways to create a successful networking event, and even a bourbon-themed “Rapid Fire!” Tom is truly one of the nicest guys in the industry, and you don’t want to miss this conversation!
BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com.
25 Sept 2026
Ep. 89 - Tom Goos from Image Source
It’s Friday and time for Ep. 89 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill shares some thoughts on the very interesting findings from the ASI State of the Industry report. After that, he welcomes the President and CEO of Image Source, Tom Goos. In a wide-ranging discussion, they talk about growing a business, the importance of intentionally creating a company culture that celebrates the work/life balance, “merch” vs. “SWAG,” the importance of shoe management, and how someone from the birthplace of grunge absolutely loves country music. This is one you won’t want to miss.
HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!
Who has been a guest on Promo UPFront Podcast
Names identified in recent episode analyses. Showing up to five guests.
Alex Moltz
Danny Rosin
Jeremy Picker
Terry McGuire
Ashley Colautti
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
11 ratings
Spotify
5.0 / 5
7 ratings
Podcast Authority Score: 60 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
92
Social presence
0
YouTube
0
Engagement
71
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Guest appearances
Books guests
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