Writing a book is hard. Publishing it is even harder. Succeeding as an author? That’s practically wizardry. Good thing you don’t have to figure it all out alone. Pros Talking Prose is your backstage pass to the writing and publishing world, hosted by seasoned pros Stacey Smekofske and Troy Lambert. We’ll help you skip the mistakes, laugh through the chaos, and build the writing career you actually want without the smoke and mirrors. New episodes every week. Therapy not included — but highly encouraged.

Pros Talking Prose
Claim This Podcastby Stacey Smekofske
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Podcast Overview
Writing a book is hard. Publishing it is even harder. Succeeding as an author? That’s practically wizardry. Good thing you don’t have to figure it all out alone. Pros Talking Prose is your backstage pass to the writing and publishing world, hosted by seasoned pros Stacey Smekofske and Troy Lambert. We’ll help you skip the mistakes, laugh through the chaos, and build the writing career you actually want without the smoke and mirrors. New episodes every week. Therapy not included — but highly encouraged.
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Publishing Since
4/28/2025
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Recent Episodes

July 11, 2026
Why Readers Walk Away After Reading Your Blurb
You spent months (or years) writing your book... ...and then gave yourself fifteen minutes to write the blurb. We see it all the time. Authors pour everything into their manuscript, only to rush through the one piece of sales copy that convinces readers to pick it up, or put it back on the shelf. In this episode of Pros Talking Prose, we're breaking down what actually makes a great book blurb, why AI-generated blurbs usually land somewhere between "fine" and "forgettable," and how to edit them into something that truly sells your story. A book blurb is not a summary.It's not your query letter.And it's definitely not the place to explain every twist in your plot. It's a promise to your reader. Join us as we walk through the five essential elements of a compelling blurb, the biggest mistakes authors make, and practical ways to test whether your blurb is encouraging readers to click Buy Now... or quietly walk away. Resources Mentioned Build a Brilliant Blurb Worksheet (Free)https://learning.printtopro.com/build-a-brilliant-blurb/ Bryan Cohen – Amazon Ads & Book Blurb Resources (no we don't have any affiliate links with Bryan. We just think he is a swell individual)https://selling-for-authors.teachable.com/p/author-ad-school-unlimited Join our author community on Skool - The P2P Author Business Harborhttps://www.skool.com/p2p-author-business-harbor/about If you're serious about publishing professionally, building a sustainable author business, and creating books readers can't wait to recommend, you're in the right place. Like, subscribe, and join us every week as we talk writing, publishing, and everything in between. #BookBlurb #BookMarketing #SelfPublishing #WritingTips #IndieAuthor #AuthorMarketing #BookDescription #AIWriting #PublishingAdvice #ProsTalkingProse

July 4, 2026
The AI Witch Hunt Is Hurting Authors
The AI conversation has reached a point where authors are accusing authors, readers are accusing writers, and trust is beginning to erode throughout the publishing industry.In this episode of Pros Talking Prose, we step away from the usual "AI is good" versus "AI is bad" debate and tackle something much bigger: What happens when suspicion replaces evidence?Whether you're excited about AI, completely opposed to it, or still trying to figure out where you stand, this conversation isn't about telling you what to believe. It's about preserving professionalism, encouraging transparency, and asking whether our community is fighting the wrong battle.We discuss:• Why the current AI "witch hunt" is dividing authors• Confirmation bias and why everyone suddenly seems guilty• Where AI belongs (and where it doesn't)• Why transparency matters more than outrage• The difference between using tools and outsourcing creativity• The real challenges facing authors that deserve our attentionPublishing has always been built on trust. If we lose that, we've lost something much bigger than an argument over technology.We'd genuinely love to hear your perspective in the comments—but please remember what we ask throughout the episode: disagree respectfully. Productive conversations move the industry forward. Personal attacks do not.Resources MentionedJoin our FREE Author Business Harbor Community:https://www.skool.com/p2p-author-business-harbor/aboutLearn more about Print to Pro:https://PrintToPro.com #WritingCommunity #WritingLife #Authors #IndieAuthors #SelfPublishing #BookTube #Publishing #WritingAdvice #AuthorBusiness #ArtificialIntelligence #CreativeWriting #PrintToPro

June 27, 2026
Everyone Wants Fewer Gatekeepers… Until They Read the Books
Everyone says publishing needs fewer gatekeepers… until they have to sort through thousands of low-quality books. We know this episode may ruffle a few feathers. As lifelong advocates for independent authors, we believe writers should retain their rights, their royalties, and control over their careers. But that doesn't mean every barrier in publishing is a bad thing.In this episode of Pros Talking Prose, we're tackling one of the most controversial questions in publishing today: Has removing every gatekeeper actually made publishing better? We discuss why editorial standards still matter, how readers are losing trust in books, the impact AI-generated content is having on discoverability, why professional publishing isn't about keeping people out—it's about protecting readers—and how indie authors can meet (or exceed) traditional publishing standards without giving up creative control. If you've ever wondered why some books rise above the noise while others disappear, this conversation is for you. We know some people will disagree with our perspective—and that's okay. We'd genuinely like to hear your thoughts. After watching the episode, tell us: Should anyone be able to publish a book, or does publishing still need standards? Let's have the conversation. Mentioned in this episode Macmillan CEO interview on the future of publishing:The Future of Publishing – Macmillan CEO Interview by David Perellhttps://www.youtube.com/watch?v=XcSbQU0g8hw&t=4098s AI Sentiment Survey for Authorsprinttopro.com/author-a-i-sentiment-survey/ Fjeldheim Writers Retreathttps://fjeldheimwritersretreat.com/ Join our free Print to Pro Author Business Harbor community:https://www.skool.com/p2p-author-business-harbor/about Subscribe: If you're serious about building a sustainable author career—not just publishing a book, subscribe for weekly conversations about writing, publishing, marketing, and the business of being an author.New episodes every week. #SelfPublishing #IndieAuthor #WritingCommunity #Publishing #BookMarketing #AuthorBusiness #WritingTips #BookPublishing #Authors #ArtificialIntelligence #WritingLife #PrintToPro
84 total episodes available
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