Welcome to PubTech in Review, led by Vidazoo, a video monetization platform focused on creating high-end video products for digital publishers. The podcast is dedicated to building a community and uncovering the subjects that matter the most to digital publishers. Join us as we break down and explore industry policy, expert opinions, monetization technologies, and the programmatic industry's future.
PubTech in Review
Claim This Podcastby Vidazoo
5.0(27 reviews)
5 episodes
Updated Weekly
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Podcast Overview
Welcome to PubTech in Review, led by Vidazoo, a video monetization platform focused on creating high-end video products for digital publishers. The podcast is dedicated to building a community and uncovering the subjects that matter the most to digital publishers. Join us as we break down and explore industry policy, expert opinions, monetization technologies, and the programmatic industry's future.
Language
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Publishing Since
3/24/2022
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Recent Episodes
May 20, 2024
Navigating New Norms: Digital Identity and Privacy in a Cookie-less World
<p>Tune in to our latest episode with Caitlin Borgman, Chief Commercial Officer at ID5. </p><p>Join us as we explore the evolving landscape of digital identity and privacy. Caitlin will share her expert insights into the challenges and opportunities ahead as we transition to a cookie-less internet. </p><p>Discover the future of digital identity and how businesses can adapt to ensure privacy while maintaining effective digital strategies. Don't miss this insightful discussion!</p>
March 13, 2024
Securing the Digital Frontier: Expert Insights from HUMAN
<p>In this illuminating episode of "PubTech in Review," we sit down with Geoff Stupay, an expert from HUMAN, to unravel the complexities of Invalid Traffic (IVT), the nuances of data integrity, and the pervasive issue of malvertising in the digital advertising space. </p><p>Geoff brings a wealth of knowledge and experience, offering listeners a closer look at the innovative methods and technologies deployed to combat ad fraud. We'll explore the latest strategies to ensure the authenticity of ad traffic, the importance of maintaining pristine data in real-time bidding environments, and the tools necessary to protect your digital assets from malicious threats. </p><p>Tune in as we dissect the challenges and discuss proactive solutions for a safer, more transparent ad tech ecosystem.</p><p>Don't miss this episode to empower yourself with the insights needed to navigate the evolving threats and opportunities in today's digital advertising landscape. </p><p>Join us for a conversation that promises to enhance your understanding and equip you with the knowledge to take a stand against the unseen adversaries of the ad world.</p>
January 18, 2024
Unpacking the IAB Video Classification: Impact and Insights
<p>We're diving deep into the nuances of the IAB Video Classification. It's been six months since the new guidelines rolled out, and it's time to dissect their impact and glean some insights.</p><p>🌟 Special Guest Spotlight: We're thrilled to have Hillary Slattery, Programmatic Director at IAB Tech Lab, joining us to share her expert perspectives. With Hillary's insider knowledge, we'll explore how these classifications have reshaped the digital advertising landscape.</p><p>Expect to learn about:</p><ul><li>The real-world effects of the IAB's video classification changes.</li><li>Key insights and challenges faced by the industry.</li><li>Predictions and strategies for navigating the evolving ad tech space.</li></ul><p>This is more than just a discussion; it's an opportunity to understand the future trajectory of digital advertising. Whether you're a seasoned professional or just curious about the industry, this episode is packed with valuable insights.</p><p>Stay tuned, and don’t miss out on this enlightening conversation. Let's unlock the secrets behind these significant changes together!</p><p>Link to the IAB Tech Lab guidelines: <a href="https://bit.ly/plcmt-implementation"><strong>https://bit.ly/plcmt-implementation</strong></a></p>
5 total episodes available
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Frequently asked questions
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- What is PubTech in Review?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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