Dive into the world of marketing for Australian industry with host Edwin Davis, featuring a new expert guest every episode. From mining to machinery, construction, technology and transport, join us as we uncover insights from the legends shaping the future of B2B corporate marketing. Tapping into a wealth of vast experience and wisdom to bring you valuable insights and perspectives, every episode is worth its weight in marketing gold.
Pure Gold Marketing
Claim This Podcastby Pure Gold Films
6 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇦🇺
33
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality21
Social91
YouTube68
Engagement0
Podcast Overview
Dive into the world of marketing for Australian industry with host Edwin Davis, featuring a new expert guest every episode. From mining to machinery, construction, technology and transport, join us as we uncover insights from the legends shaping the future of B2B corporate marketing. Tapping into a wealth of vast experience and wisdom to bring you valuable insights and perspectives, every episode is worth its weight in marketing gold.
Language
🇺🇲
Publishing Since
6/5/2024
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33
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality21
Social91
YouTube68
Engagement0
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
11 minutes
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good
Episode GUID Consistency
60%
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poor
Publishing Consistency
Every 48 days
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Recent Episodes
March 18, 2025
Behind the Strategy: NSW Minerals Council's mining industry campaigns with Scott Keenan
<p>Discover how Scott Keenan, Director of Public Affairs at the NSW Minerals Council, leverages storytelling to shape the mining industry's narrative. </p><p>Scott shares insights on the evolution of digital marketing, the power of video content, and the importance of engaging the right talent. </p><p>He also discusses strategies for building audience trust, adapting to new media formats, and crafting purpose-driven campaigns that resonate.</p><p><br /></p><p>00:00 Introduction to Pure Gold Marketing</p><p>01:13 Meet Scott Keenan from NSW Minerals Council</p><p>01:50 Background in radio, news, and journalism</p><p>05:30 Moving into the Mining industry</p><p>06:31 Changes in communication platforms over 15 years</p><p>08:45 Importance of community engagement and building trust</p><p>12:30 Storytelling and content creation in mining</p><p>16:27 The power of video in communicating mining stories</p><p>21:29 The Responsible Mining Campaign</p><p>23:41 Working with creatives and production teams</p><p>27:14 Planning and executing video shoots</p><p>32:15 Filming on mine sites and the power of pre-production</p><p>37:50 Tips for making people comfortable on camera</p><p>39:24 Creating content for social media and vertical video</p><p>42:24 Sponsorship of the Newcastle Knights</p><p>46:32 Advice for marketing and communications professionals</p><p>51:27 Future trends in communications</p><p>54:43 Closing remarks</p><p><br /></p><p>Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/Learn more about Pure Gold Films here https://puregoldfilms.com.au</p>
October 21, 2024
Planning a corporate video: a day in the life of a Production Coordinator
<p>In this episode, Edwin sits down with Pure Gold Films’ very own Production Coordinator Kit Whyte, who gives a behind the scenes look at essential elements of pre-production and planning for corporate and commercial video productions.<br />Kit discusses the critical role of turning corporate marketing ideas and briefs into visual reality through the video production process and shares insights into managing and planning creative projects and the logistics behind organising complex video shoots on industrial sites — including remote mine and construction sites!<br />Whether you're curious about the logistics behind corporate filmmaking, or how the Pure Gold Films creative production team collaborate to execute our clients' vision, this episode is packed with behind-the-scenes knowledge.<br />00:00 Introduction to Pure Gold Marketing<br />00:49 Meet Kit Whyte: From Feature Films to Corporate Videos<br />01:48 Behind the Scenes of Feature Films<br />04:15 Transition to Corporate Video Production<br />06:33 Challenges of On-Site Corporate Video Shoots<br />08:01 Travel Logistics for Filming<br />08:51 Managing Client Expectations<br />09:46 Briefing the Camera Crew<br />10:56 Importance of a Detailed Schedule<br />12:16 Client Communication and Setup Time<br />13:07 Accounting and Payment Terms<br />13:56 Favourite Projects and On-Site Experience<br />15:35 Final Thoughts and Reflections<br />16:45 Podcast Conclusion and Outro</p> <p><br /></p> <p>Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/ Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/ Learn more about Pure Gold Films here https://puregoldfilms.com.au</p>
September 18, 2024
How Chris developed Westrac's first content marketing strategy
<p>Learn how digital marketing specialist Chris Gander develops effective marketing and content strategies at WesTrac, the importance of detailed briefs, and the value of partnerships in content production. Chris also shares his experiences with influencer partnerships, including a collaboration with Aaron Witt, and tips for small marketing teams to thrive. 00:00 The Importance of Detailed Briefs for Agencies 00:44 Introduction to Pure Gold Marketing 01:51 Interview with Chris Gander: Background and Role 03:29 Navigating Social Media Channels 06:45 Developing Effective Content Strategies 13:27 The Role of Thought Leadership in Marketing 19:40 Working with Agencies and Suppliers 20:53 The Art of Brief Writing 21:20 Engaging Stakeholders Effectively 23:53 The Power of Influencers 29:40 Global Operator Challenge 31:26 Advice for Small Marketing Teams 32:52 Partnering with Other Companies 34:08 Chris's Passion for Content Creation 35:11 Conclusion and Farewell Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/ Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/ Learn more about Pure Gold Films here https://puregoldfilms.com.au</p>
6 total episodes available
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Frequently asked questions
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- What is Pure Gold Marketing?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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