by Matt Copeland
Pushing the Envelope is about making buildings better. We'll talk about architecture, engineering and construction as well as building science and how all of this goes into making more durable, comfortable and efficient buildings. The podcast is hosted by Matt Copeland, PE, RRC and sponsored by Copeland Building Envelope Consulting, Inc.
Language
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Publishing Since
1/20/2021
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September 22, 2025
<p>Get ready for a masterclass in building science filled with hilarious anecdotes, blunt truths, and profound wisdom. In this episode, Matt Copeland sits down with the legendary <strong>Dr. Joe Lstiburek</strong>, a founding principal of Building Science Corporation and an icon in the industry. Dr. Joe shares his unconventional journey from aspiring aerospace engineer to a leading voice in building physics, a path forged by on-site labor, getting fired, and not being afraid to tell a home-building legend he had no idea how to build.</p><p>Listen in as Dr. Joe explains the comical and surprisingly arbitrary origins of fundamental industry standards, like the 50 Pascal blower door test. He argues why "stupid should hurt" and how disasters, litigation, and pain are the most effective drivers of change in construction. From the problems with modern materials like OSB ("the spam of wood") to the critical importance of water management and the next big fight in indoor air quality, this conversation is an essential listen for architects, builders, engineers, and anyone who wants to understand why buildings fail—and how to build them right.</p><p><br></p><p><strong>Guest Bio</strong></p><p><br></p><p>JOSEPH LSTIBUREK, B.A.Sc., M.Eng., Ph.D., P.Eng., is a principal of Building Science Corporation and an ASHRAE Fellow. Dr. Lstiburek received an undergraduate degree in Mechanical Engineering from the University of Toronto, a masters degree in Civil Engineering from the University of Toronto and a doctorate in Building Science Engineering from the University of Toronto. The Wall Street Journal refers to him as “the dean of North American building science”. When he is not in buildings he drinks red French wine and drives fast German sports cars – but never at the same time. </p><p><br></p><p><strong>Resources</strong></p><p><br></p><ul><li><strong>Building Science Corporation:</strong> The ultimate resource for articles, papers, and presentations from Dr. Joe and his team. Everything is free and accessible. <a href="https://www.buildingscience.com/" target="_blank" rel="noopener">buildingscience.com</a></li><li><strong>DOE Building America Program:</strong> An extensive library of research on high-performance homes. <a href="https://www.energy.gov/eere/buildings/building-america" target="_blank" rel="noopener noreferer">energy.gov/eere/buildings/building-america</a></li></ul>
June 25, 2025
Architects Michael Proscia and Jake Springer discuss the Massachusetts Stretch Energy Code with Matt Copeland and Gert Guldentops, exploring its goals, implementation challenges for new and existing buildings, and its influence on building design; this is an interview.
May 19, 2025
<p><strong>Summary</strong></p><p>In this conversation, <a href="https://www.linkedin.com/in/greta-bajrami-970916140/" target="_blank" rel="ugc noopener noreferrer">Greta Bajrami</a>, CEO and founder of <a href="https://goldengrouproofing.com/" target="_blank" rel="ugc noopener noreferrer">Golden Group Roofing</a> and <a href="https://rootlessagency.com/" target="_blank" rel="ugc noopener noreferrer">Rootless</a> shares her unique journey from hospitality to the roofing industry. She discusses the challenges and triumphs of building her brand, the importance of customer service, and her commitment to mentoring women in construction. Greta emphasizes the need for transparency and education in the industry, as well as the significance of hiring passionate individuals who align with her vision. The conversation highlights the evolving landscape of construction and the opportunities for innovation and change.</p><p><br></p><p><strong>Takeaways</strong></p><ul><li>Greta transitioned from hospitality to roofing, driven by a desire to innovate.</li><li>She emphasizes the importance of customer service in the construction industry.</li><li>Reinvestment in the business is crucial for long-term success.</li></ul><ul><li>Building relationships is key to success in the AEC industry.</li><li>Hiring individuals who align with the company's vision is essential.</li><li>Transparency and education are vital for changing industry perceptions.</li><li>Greta's journey showcases the power of mentorship for women in trades.</li><li>The construction industry is evolving with more young people and women entering.</li><li>Success can be defined in many ways, and it's important to find your own path.</li></ul><p><br></p><p><strong>Greta's Bio</strong></p><p>Greta Bajrami is the CEO and founder of Golden Group Roofing & Solar, Rootless Agency and Rootless, a tech platform focused on e-learning and consulting. A “Rootless” Entrepreneur, Greta migrated from Tirana, Albania, to the USA at age 9. </p><p>While in college, she turned an inspiration into a multimillion-dollar brand, despite having no prior connections to construction. She revolutionized the industry by prioritizing quality, innovation, and customer experience, earning national recognition. </p><p>Greta’s leadership in a male-dominated industry has made her a role model for entrepreneurs. She has been recognized by Worcester Business Journal’s 40 Under 40 (2017), Remodelers Magazine’s Big 50 (2019), Pro Remodeler’s 40 Under 40 (2021), and as a finalist for Female Roofer of the Year (2021). In 2023, she was awarded the EY Entrepreneur Of The Year® New England Award. Most recently, Boston Business Journal 40 under 40 class of 2024.</p><p>As a speaker, Greta inspires others with topics like “Success is a State of Mind” and “Overcoming the Failure Mindset.” She serves as the Vice President of the North East Roofing Contractor Association and is on the Foundation Board at Worcester State University.</p><ul><p><br></p></ul><p><strong>Keywords</strong></p><p>Greta Bajrami, Golden Group, roofing industry, entrepreneurship, women in construction, brand building, customer service, hiring, mentorship, construction innovation</p><p><br></p><p><br></p><ul><p><br></p></ul>
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Pushing the Envelope is about making buildings better. We'll talk about architecture, engineering and construction as well as building science and how all of this goes into making more durable, comfortable and efficient buildings.
The podcast is hosted by Matt Copeland, PE, RRC and sponsored by Copeland Building Envelope Consulting, Inc.
This podcast updates bi-weekly.
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