Conversations about the media economy, and how to think clearly when things get messy.

Puzzle, Problem, Mess
Claim This Podcastby Dan Fahy
Podcast Overview
Conversations about the media economy, and how to think clearly when things get messy.
Language
🇺🇲
Publishing Since
1/27/2026
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Recent Episodes

June 24, 2026
Buying Time: Creator Economy M&A, with Chris Erwin
<p>What are traditional media companies really buying when they acquire creator-economy businesses?</p><p>On the surface, the answer might be audiences, revenue, formats, talent relationships or advertising capability. But in this conversation with Chris Erwin, founder and CEO of RockWater, a deeper picture emerges.</p><p>Creator-economy M&A is becoming a way for media companies to buy speed: speed to talent, speed to audience, speed to culture, speed to new formats, and speed to new commercial models. </p><p>We discuss why the market is maturing, which kinds of buyers are now active, and how companies like Fox are assembling portfolios of creator and creator-adjacent capabilities across talent, audio, vertical video, live experiences, brand partnerships and IP development.</p><p>The opportunity is clear - but so is the risk: when legacy buyers acquire creator-native businesses, can they scale what they bought without destroying the voice, culture and sensibility that made it valuable in the first place?</p><p>Links:</p><p>Chris Erwin in LinkedIn: https://www.linkedin.com/in/chrnov/</p><p>Rockwater: https://wearerockwater.com/</p><p>The Fox deals I mentioned in the episode: </p><p>https://www.foxcorporation.com/news/corp-press-releases/2025/fox-corporation-acquires-red-seat-ventures/</p><p>https://www.foxcorporation.com/news/corp-press-releases/2025/fox-advertising-launches-enhanced-brand-storytelling-program-with-strategic-investment-in-the-lighthouse/</p><p>https://www.foxcorporation.com/news/business/2025/fox-entertainment-deepens-creative-content-portfolio-and-audience-reach-with-strategic-investment-in-vertical-video-technology-platform-holywater/</p><p>https://www.foxcorporation.com/news/business/2025/fox-entertainment-acquires-innovative-audio-drama-storyteller-meet-cute/</p><p>https://www.foxflash.com/releases/view/fox-entertainment-names-billy-parks-head-of-fox-creator-studios</p><p>https://www.foxcorporation.com/news/business/2025/fox-entertainment-acquires-equity-stake-in-chain-forging-strategic-partnership-with-experiential-food-phenomenon-co-founded-by-b-j-novak/</p>

June 12, 2026
Strategy at the Speed of Culture: Boyd’s OODA Loop, with Chet Richards
<p>Why do media organisations, filled with smart people who spot early the visible warning signs of coming disruption, nearly always seem to end up reacting too late, or too slow?</p><p>This episode explores that question through the OODA loop — John Boyd’s influential model of observation, orientation, decision and action. My guest is Chet Richards, a long-time associate of Boyd and one of the key interpreters of his work for business.</p><p>The conversation with Chet homes in on the concepts of time as a strategic instrument, orientation as the engine room of adaptation, and why the ability to recover initiative is ultimately cultural: built on trust, intuitive feel, focus, mission, and learning speed.</p><p>For media companies facing constant disruption, seeing the coming change is evidently not enough. The key seems to be finding a way – organisationally, culturally - to move at the tempo of the ‘outside world’.</p><p>Links:</p><p> </p><p>Chet Richards’ book – Certain to Win</p><p><a href="https://www.amazon.com/Certain-Win-Chet-Richards/dp/818158113X">https://www.amazon.com/Certain-Win-Chet-Richards/dp/818158113X</a></p><p> </p><p>Chet Richards’ page:</p><p><a href="https://slightlyeastofnew.com/page-1/">https://slightlyeastofnew.com/page-1/</a></p><p><br>Chet on Boyd’s OODA loop:<br> <a href="https://slightlyeastofnew.com/wp-content/uploads/2020/03/boydsoodaloopnecesse-1.pdf">https://slightlyeastofnew.com/wp-content/uploads/2020/03/boydsoodaloopnecesse-1.pdf</a></p><p><br>Jocko Willink podcast discussing the OODA loop:<br> <a href="https://www.youtube.com/watch?v=rTeha2qMHR0">https://www.youtube.com/watch?v=WwSBOnXrRrM</a></p><p>Details on John Boyd:<br> <a href="https://en.wikipedia.org/wiki/John_Boyd_(military_strategist)">https://en.wikipedia.org/wiki/John_Boyd_(military_strategist)</a></p><p> </p>

May 9, 2026
Habit: streaming's new battlefront, with Matt Ross
<p>For the last decade, the streaming industry has been obsessed with subscriber growth.</p><p>But in 2026, with ad tiers rising, subscriber growth slowing, and churn becoming structural, a different competitive dynamic is emerging: habit.</p><p>In this episode, Dan Fahy speaks with Matt Ross, Chief Analytics Officer at Digital-i, about the company’s new “First View of the Day” metric — the first title watched on a streaming platform after 4am local time — and why that first click may now be one of the most important moments in streaming.</p><p>Here's the Digital-i blog post on 'First View': </p><p>https://www.digital-i.com/insight-articles/what-the-first-view-of-the-day-tells-us-about-global-streaming-habits</p><p>The conversation explores:</p><ul><li>why Netflix’s real advantage may be behavioural, not just content-led</li><li>why frequency matters more than session length</li><li>the surprising strategic importance of kids content and “comfort TV”</li><li>how ad-supported streaming is changing the economics of engagement</li><li>why YouTube increasingly behaves less like a content library and more like a habit platform</li><li>and why broadcasters may be underestimating the strategic value of habitual viewing behaviour</li></ul><p>Listen in for a discussion about streaming strategy, engagement, and the shifting battleground for attention.</p><p>Featuring:<br>Matt Ross, Chief Analytics Officer, Digital-i.</p>
7 total episodes available
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