Hello and welcome to RadEO a podcast by Entrepreneurs for Entrepreneurs. It is hosted by Ross Drakes. In this podcast, we share the stories of EO entrepreneurs, their personal stories, some insight into their entrepreneurial journey and the lessons from how they think about their business today.

RadEO
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Hello and welcome to RadEO a podcast by Entrepreneurs for Entrepreneurs. It is hosted by Ross Drakes. In this podcast, we share the stories of EO entrepreneurs, their personal stories, some insight into their entrepreneurial journey and the lessons from how they think about their business today.
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Publishing Since
6/21/2017
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Recent Episodes

May 26, 2026
#68 Morné Smit | The accidental sales guy and reluctant entrepreneur
<p>Morné Smit learned the hard way that the "show up and throw up" approach to pitching is dead. </p><p><br></p><p>After an accidental start in a soul-crushing cold-calling job, he realised that actively ignoring traditional sales training was the only way to build real trust. He discovered a simple truth: selling does not work because nobody actually wants to be sold to. Every buying decision is an emotional decision first, and service is what creates the safety needed for a prospect to tell you the truth.</p><p><br></p><p>In this episode, we challenge the myth of the unicorn salesperson. Morné and I unpack why you cannot scale charisma and why throwing artificial intelligence at a broken pipeline just creates more noise. Instead, we explore how to build a predictable revenue engine that actually makes it matter. By replacing pushy tactics with genuine curiosity, strong systems, and the "Sales Excellence Wheel," you can build an ecosystem where real human connection drives your growth.</p><p><br></p><p><strong>Key takeaways:</strong></p><ul><li><p>The accidental sales guy: Desperation forced Morné into sales, but actively ignoring traditional training helped him master the craft and build real trust.</p></li><li><p>The "show up and throw up" trap is dead: Pitching features and benefits does not win deals because nobody wants to be sold to.</p></li><li><p>Service creates safety: Approaching a prospect with a genuine intent to solve their problem builds trust and uncovers the truth.</p></li><li><p>Charisma does not scale: Stop hunting for mythical unicorn salespeople and start building a replicable sales ecosystem.</p></li><li><p>AI only amplifies fundamentals: Technology will not fix a broken pipeline; it only scales the processes and noise you already have in place.</p></li></ul><p><strong>More about Morné Smit:</strong></p><p><br></p><p>Morné Smit is the founder and CEO of Emerse Sales, a consultancy that helps privately owned companies grow their revenue fast, profitably, and predictably. After an accidental start in a London call centre, he spent 17 years mastering the art of sales before building his own firm. He is the creator of the "Sales Excellence Wheel" and a passionate advocate for bringing human connection and predictable systems back to the sales profession.</p>

May 12, 2026
#67 Stephen Shortt | Why family business succession breaks people (and how to survive it)
<p>We often fall into the lazy thinking that family businesses are easy to hand down. </p><p><br /></p><p>Stephen Shortt lived the messy reality. He grew up in two family businesses and nearly walked away from it all just to save his relationship with his parents. </p><p><br /></p><p>In this episode, we talk about escaping that trap and surviving succession without burning down the family home. We unpack the "five Ps of successful succession," why the ancient Celtic concept of "fosterage" beats nepotism, and how to build "inside hustles" to innovate safely.</p><p><br /></p><p>But we also explore what happens past the Give a Shit line. </p><p>Building a multi-generational business is not just about keeping the lights on; it is about keeping relationships intact. Stephen and I dig into navigating imposter syndrome, jumping the innovation S-curve before you resent your own company, and making it matter for the next generation.</p><p><br /></p><p><strong>Key Takeaways:</strong></p><ul><li><p><strong>The Five Ps:</strong> Use Purpose, Pick, Prepare, Promote, and Patience to navigate succession smoothly.</p></li><li><p><strong>Change the room:</strong> Move hard conversations out of the boardroom to neutralise power dynamics and build a partnership.</p></li><li><p><strong>Fosterage over nepotism:</strong> Send the next generation out to learn from other businesses before bringing them into yours.</p></li><li><p><strong>Inside hustles:</strong> Build new projects within the safety of your current business to test new ideas without risking the family home.</p></li><li><p><strong>Jump the S-curve:</strong> Recognise your wiring and have the courage to jump to the next innovation curve when the work becomes too focused on optimisation.</p></li></ul><p><strong>More about Stephen Shortt:</strong> </p><p>Stephen Shortt is a career and talent strategist, family business facilitator, and the founding member of EO Ireland. He helps multi-generational businesses navigate succession and builds tools to help people find fulfilling, rewarding careers.</p>

April 28, 2026
#66 Jason Rhoades | How AI gives us the space to actually be more human
<p>We are standing at the edge of the biggest technological shift of our lifetimes, and most businesses are reacting with lazy thinking. They adopt shiny new tools without a strategy, leading to a chaotic web of shadow AI and disconnected agents. </p><p>In this episode, I sit down with Jason Rhoades, founder of Meaningful AI, to cut through the noise. We unpack why building mediocre software is a necessary step in innovation and how to transition your team through the three gears of AI adoption, from individual productivity hacks to proactive, multi-agent orchestration.</p><p>But this conversation is not just about technology; it is about what technology enables. Jason and I explore how offloading the mind-numbing drudgery of keyboard work gives us the space to be more human. By eradicating the bullshit in our operations, we can finally obsess over every nook and cranny of the customer experience. </p><p>If you want to know how to use AI to cross the ‘Give a shit line’ and build authentic connections that actually make it matter, you need to hear this.</p><p><strong>Key Takeaways:</strong></p><ul><li><p><strong>Focus on value:</strong> Building software instantly with AI is useless if it does not solve a real pain point; you must make it matter for the customer rather than just adding to the noise.</p></li><li><p><strong>Shift through the three gears:</strong> True AI adoption moves from solving individual productivity issues, to team-level workflows, and finally reaches proactive, multi-agent orchestration.</p></li><li><p><strong>Establish a lighthouse strategy:</strong> Without central guidance, teams will adopt disconnected tools, creating a chaotic web of shadow AI and agentic sprawl.</p></li><li><p><strong>Eradicate the BS:</strong> AI will eliminate the lazy thinking of moving data between spreadsheets, allowing you to finally obsess over every nook and cranny of the customer experience.</p></li><li><p><strong>Make space to be more human:</strong> Offloading keyboard drudgery allows you to double down on creativity, curiosity, and empathy, ensuring your ideas actually cross the ‘give a shit line.’</p></li></ul><p><strong>More about Jason Rhoades</strong></p><p>Jason Rhoades is the founder and Chief Innovation Officer at Meaningful AI, a consultancy helping companies navigate the change management and implementation of artificial intelligence. An EO Atlanta member, Jason previously founded and successfully exited the UX/UI consultancy Toolbox No. 9, where he led digital experiences for brands such as Amazon, Cartoon Network, and Mercedes-Benz.</p>
68 total episodes available
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