I want to take Malvani food from my kitchen to the world: Pallavi Amberkar of Flavours of malvan
Pallavi Amberkar is a Mumbai girl whose roots lie in Malvan in coastal Maharashtra. She opted out of working when her son was born, but her desire to work was always there. She came across the concept of home cook organised home dining experiences through Authenticook, tried it out, and loved the experience. She cooked Malvani food as it was cooked in her home, and the audience lapped up her food. She planned to cater to party orders after that but saw that most were going in for small orders. This was not her plan, but she did not back out.
Then came the COVID-19 Pandemic Lockdown, and she began to retail home-cooked Malvani meals under the brand name Flavours of Malvan. She would go to the markets to pick up fresh seafood and meat, and her food became a hit, as seen in repeat purchases and word-of-mouth recommendations.
The lockdown ended, and the market opened up. People wanted to go out and eat, but the competition for ordering in increased. Home chefs had a tough time holding on, and only the very best and most determined continued.
Both applied to Pallavi, who looked at options beyond her regular weekly menus. She tried looking for large catering orders and launched a biryani brand. She considered opening a restaurant and has gone back to her roots by launching home dining more formally.
It took me 4 years to convince the rather reticent Pallavi to participate in the podcast. Still, as she says, her confidence has increased over the years, and she now understands the need to push her business more aggressively.
Listen to Pallavi Amberkar on this episode of #foodocracy to learn about her inspiring story.
Pallavi is based in Mumbai. For orders and to be added to her WhatsApp group, you can message her at +91 9819703070.
The award-winning #podcast #FoodocracyForHer by Kalyan Karmakar is India's longest-running podcast featuring women entrepreneurs in the food and beverage business. This is the third season. Please share the episode. Please click on like as it helps the video be discovered, and please subscribe to the channel to catch future episodes of the podcast.
26 Apr 2024
Running a restaurant means making a fresh start every day: Jasleen Marwah, Folk restaurant.
Jasleen Marwah is a media professional turned home chef who launched her Kashmiri food offering, Namak, during the COVID-19 Pandemic. Namak exists primarily as a catering offer now. Something new has happened in Jasleen's life. She is now the co-owner cum chef of a restaurant called Folk in Mumbai's art district of Kalaghoda. Folk offers pan Indian food and not just Kashmiri food. In her second appearance in Foodocracy For Her, Jasleen speaks to us about her new endeavour.
The award-winning #podcast #FoodocracyForHer by Kalyan Karmakar is India's longest-running podcast featuring women entrepreneurs in the food and beverage business. Please share the episode. Please click on like as it helps the video be discovered and please do subscribe to the channel to catch future episodes of the podcast.
11 Apr 2024
The homechef who used lessons on marketing from her corporate job to grow her business: Ushri Guruji
Ushri Guruji's love for cooking started at the age of 10. She lived in Kolkata then. Her inspiration was chef Sanjeev Kapoor's show Khana Khazana. She moved to Mumbai, married into a Bohri family, and has been in the corporate world for 17 years.
Her love for feeding people inspired her to start her home chef business, Ushri HomeChef, 4 years back during the Covid 19 lockdown. She offers both Bengali and Bohri food. She did not slow down after the lockdown ended. She treats her home chef business with utmost seriousness and juggles it with her day job in the corporate sector. She does weekly menus and organises innovative food cum culture pop-ups. Do listen to her as she shares her learnings about running a home chef business, the role that long-term vision and patience play and the need to be adept at marketing and seeking help when required.
You can get in touch with her on Instagram or Facebook on her page @ushrihomechef or call her on 9967468014/ 7506650961
The award-winning #podcast #FoodocracyForHer by Kalyan Karmakar is India's longest-running podcast featuring women entrepreneurs in the food and beverage business. This is the third season. Please share the episode. Please click on like as it helps the video be discovered and please do subscribe to the channel to catch future episodes of the podcast.
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