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Re:Design

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by Mima

5.0(4 reviews)

11 episodes

Updated Inactive

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Overview

What does human-centred, inclusive design really look like in practice - not as a checklist, not as an afterthought, but as thinking that has the power to transform the spaces, systems and environments we interact with every day? Re:Design is a podcast series from Mima, a human-centric, inclusive design consultancy with nearly 50 years of experience helping organisations create environments and experiences that genuinely work for people across different bodies, identities and ways of engaging with the world. Across this series, we bring together experts from museums, rail and transport, green spaces, technology start-ups, wayfinding and disability innovation to explore what inclusive design looks like when it's embedded from the very start. We hear how co-design workshops with nursery children transformed a gallery, why disabled people make 30% fewer journeys a year, what it takes to make a forest truly welcoming, how a start-up pivoted its entire platform by listening to users, and why the best wayfinding goes far beyond signs on walls. We talk about lived experience, co-creation, sensory design, accessibility, neurodiversity, the business case for inclusion, and the journeys people don't make because the system wasn't designed with them in mind. And we explore a clear thread that runs through every conversation: when people are placed at the centre of decision-making, better solutions emerge - for everyone. These are practical, honest conversations grounded in real projects, real challenges and real learning. If you believe that designing with people - not just for them - leads to richer, smarter, more rewarding outcomes, this series is for you. New episodes released fortnightly from 11/05/26.

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Publishing Since

10/25/2023

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Recent Episodes

June 22, 2026

Spaces to breathe: the case for inclusive outdoor design

Spending time outdoors can improve our physical health, reduce stress, build community and deepen our emotional connection to the world around us. But for many people, barriers appear long before they arrive - in the decision to visit, the journey to get there, and the feeling that a green space simply isn’t for them. So how do we make nature truly accessible from the very first point of contact? In this episode we explore the full inclusive journey to nature - from pre-visit information and representation, to on-site infrastructure, sensory friendly play areas, and the emotional connections that keep people coming back. We talk about lived experience, dignity, community, and why accessible design in outdoor spaces is as much about cultural welcome as it is about physical access. Our first guests are Ellen Devine, Wellbeing Projects Manager, and Kate Allan, Programme Manager for the Defra-funded Access for All programme, both at Forestry England. Ellen’s focus is on connecting people with forests for their health and wellbeing, while Kate is leading a £3 million investment to improve the accessibility of the nation’s forests - from Changing Places toilets and mobility scooters to inclusive play areas and PECS communication boards. Together they share how co-design with disabled visitors and their families has shaped real, life-changing improvements across Forestry England sites. We’re also joined by Amber Merrick-Potter, Public Engagement Producer at the National Trust. Amber leads on public engagement and nature connection programmes including the Trees of Hope project - the initiative that saw 49 saplings grown from the felled Sycamore Gap tree gifted to communities across the UK. She is also a Churchill Fellow who has researched and written extensively on best practice in nature connection. We discuss how the Sensory Trust’s Access Chain model reveals the barriers that exist at every stage of a visit to nature - and why organisations too often jump straight to the on-site experience without addressing the decision-to-visit stage. Kate shares how inclusive research with one family transformed the design of a Changing Places facility at Thetford Forest, while Amber explains how the National Trust’s Blossom programme and Go Jauntly Naturehood walks bring nature into inner-city communities. Ellen makes the accessibility ROI case for nature - showing how emotional connection with the natural environment drives both wellbeing and pro-environmental behaviour. We also hear about Forestry England’s Virtual Forests hub, which brings nature to people who can’t physically get outdoors, and why cross-sector partnership - across transport, health, education and the natural environment - is essential to making inclusive placemaking in green spaces the norm rather than the exception. A warm, hopeful and deeply practical conversation about moving beyond simply opening gates - and creating outdoor spaces where everyone feels welcome, represented and able to belong. You can read the complete episode transcript and explore additional resources here: https://mimagroup.com/the-redesign-podcast -- Mima is a human-centric, inclusive design consultancy specialising in helping clients improve customer experience across transport and destinations. Led by research, we consult on strategy, improve accessibility and help your customers find their way. https://mimagroup.com/

June 8, 2026

How human-centred design helps start-ups get to market

Start-ups are often driven by bold ideas, new technology or innovative data. But too often teams fall into the trap of building what they think people need, rather than what users actually value. So how can human centred design help start-ups test assumptions early, uncover real needs, de-risk investment and avoid expensive mistakes? In this episode we explore how inclusive design thinking and user-centred research can transform the start-up journey - from first idea through to minimum viable product and market positioning. We talk about rapid prototyping, inclusive prototyping, futures forecasting, funding strategies, and why starting small but meaningful often leads to stronger, more sustainable growth. Our first guest is Ben Peacock, Co-founder and Managing Director of REWILDlife, a start-up creating AI-powered conservation technology that enables people to connect with nature at a local and global scale. Through the Design to Deliver programme, Ben and his team developed the Nature of Things platform - which uses live GPS species data and AI-based storytelling to give nature a voice and inspire environmental action. Ben shares how evidence-based design and user research completely reframed REWILDlife’s product strategy, leading to a dual-interface platform for both conservationists and the general public. Our second guest is Giulia Bencini, Senior Service Designer at the Satellite Applications Catapult, part of the Innovate UK Catapult Network. Giulia works within the User-Centred Design team, ensuring that innovation happens with real people and real problems in mind. She brings insight into how the Catapult supports UK companies to accelerate the invention and adoption of space data and technology - and how design thinking plays a critical role in helping start-ups move from concept to commercially viable product. We discuss why making the right thing matters more than making the thing right, and how inclusive research with real end users - from conservationists to primary school children - can completely pivot a product’s direction. Ben shares how journey mapping and rapid iterative prototyping helped REWILDlife reach MVP faster and at lower cost, while Giulia explains how minimum viable products allow start-ups to generate revenue and test value before committing to complex, expensive builds. We also explore the accessibility ROI of design - how to make the business case for design thinking when budgets are tight - and hear practical advice on funding routes including the Design to Deliver programme, EIS and SEIS schemes, and free AI tools that allow start-ups to build and test prototypes with almost no upfront cost. Giulia and Ben both make the case for embedding designers early in a start-up team, not as an afterthought, but as a strategic partner who helps define the product, the audience and the path to market. A practical, energising conversation for anyone building something new - proving that when you put users at the centre from day one, you don’t just build better products, you build better businesses. You can read the complete episode transcript and explore additional resources here: https://mimagroup.com/the-redesign-podcast -- Mima is a human-centric, inclusive design consultancy specialising in helping clients improve customer experience across transport and destinations. Led by research, we consult on strategy, improve accessibility and help your customers find their way. https://mimagroup.com/

May 25, 2026

Who are we designing for? Rethinking passenger experience for diverse requirements

Travel can be empowering, freeing and confidence-building - but it can also be stressful, exhausting and exclusionary. When physical, digital or systemic barriers are present, the passenger experience become something very different. And what about the journeys people never make at all, because the system wasn’t designed with them in mind? In this episode we explore what an inclusive journey really looks like - beyond step-free access and signage. We talk about anxiety, confidence invisible barriers, lived experience, and the gap between passengers and not-yet passengers. From ethnographic research at a major UK rail station to community-led design for calm spaces, this is a practical, honest look at how transport systems can evolve from simply moving people to genuinely supporting them. Our first guests are Alayne McDonald, Community Rail Development Manager, and Bee Clark, Access and Inclusion Lead, both at Oxfordshire Community Rail Partnership (OxCRP). OxCRP is a grassroots organisation working to strengthen communities’ relationship with rail and public transport across 22 stations in the county, with a particular focus on empowering underrepresented groups through travel confidence programmes and inclusive research. Mima worked with OxCRP to develop a community-led technical requirements document for the design of station-based calm spaces - designated areas within train stations designed to provide a restorative environment for individuals experiencing sensory overload. We’re also joined by Anne Spaa, Senior Innovation Consultant at Connected Places Catapult. Anne leads engagement and impact work for the Station Innovation Zone, an innovation test bed at Bristol Temple Meads where SMEs trial technologies to improve the passenger experience. She has also taken on the lead position for the Scaling Innovation Programme, delivered as part of the National Centre for Accessible Transport (NCAT), which is shaping the future of accessible travel for disabled people across the UK. We discuss how evidence-based design and ethnographic research - including passenger intercept interviews, journey shadowing and community workshops - can uncover the barriers, pain points and feelings that shape how people experience transport interchanges. We hear how OxCRP’s Travel Proficiency Certificate is empowering disabled people to see public transport as a genuine choice, and why inclusive placemaking at stations means thinking about the role these spaces play in community health and wellbeing, not just transit. Anne shares how the Connected Places Catapult bridges the gap between innovators, industry and the public sector - turning research into tangible solutions like Aubin, a journey planner app for neurodivergent passengers that emerged from the Station Innovation Zone programme. And we explore the accessibility ROI question: how do we move from purely financial return-on-investment models to socioeconomic ones that capture the true, long-term value of inclusive design in public transport? A compelling conversation about why accessible design in transport isn’t about giving extra tools to those already disabled by the system - it’s about changing the system itself. You can read the complete episode transcript and explore additional resources here: https://mimagroup.com/the-redesign-podcast -- Mima is a human-centric, inclusive design consultancy specialising in helping clients improve customer experience across transport and destinations. Led by research, we consult on strategy, improve accessibility and help your customers find their way. https://mimagroup.com/

11 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Re:Design?: What does human-centred, inclusive design really look like in practice - not as a checklist, not as an afterthought, but as thinking that has the power to transform the spaces, systems and environments we interact with every day?

Re:Design is a podcast series from Mima, a human-centric, inclusive design consultancy with nearly 50 years of experience helping organisations create environments and experiences that genuinely work for people across different bodies, identities and ways of engaging with the world.

Across this series, we bring together experts from museums, rail and transport, green spaces, technology start-ups, wayfinding and disability innovation to explore what inclusive design looks like when it's embedded from the very start. We hear how co-design workshops with nursery children transformed a gallery, why disabled people make 30% fewer journeys a year, what it takes to make a forest truly welcoming, how a start-up pivoted its entire platform by listening to users, and why the best wayfinding goes far beyond signs on walls.

We talk about lived experience, co-creation, sensory design, accessibility, neurodiversity, the business case for inclusion, and the journeys people don't make because the system wasn't designed with them in mind. And we explore a clear thread that runs through every conversation: when people are placed at the centre of decision-making, better solutions emerge - for everyone.

These are practical, honest conversations grounded in real projects, real challenges and real learning. If you believe that designing with people - not just for them - leads to richer, smarter, more rewarding outcomes, this series is for you.

New episodes released fortnightly from 11/05/26.
How often does this podcast release new episodes?: This podcast updates inactive.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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