How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Reasonable Measures

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by Tangibly

5.0(1 reviews)

25 episodes

Updated Bi-weekly

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality22

Social0

YouTube68

Engagement32

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Podcast Overview

Not yet ranked as the #1 Trade Secrets-related podcast in the world, Timothy Londergan and Chris Buntel discuss the latest developments in trade secrets and litigation. New episodes every week. Tim and Chris both found their way to intellectual property by way of chemistry. Organic chemistry PhDs to be exact. Chris had not had enough school so decided to go to law school and became a patent attorney while Tim jumped feet first into the start-up scene. A few years and a few companies later they united to build the first Enterprise SaaS platform for managing trade secrets.

Language

🇺🇲

Publishing Since

4/30/2024

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality22

Social0

YouTube68

Engagement32

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

23 minutes

Performing excellently!

good

Show Experience

18 episodes over 1.4 years

Recommendations available

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needs improvement

Publishing Consistency

Every 27 days

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Recent Episodes

May 26, 2026

What one year of managing trade secrets teaches you

In this episode of Reasonable Measures, Chris Buntel speaks with Pape Dieng, IP Director at the Wyss Center, about what he has learned during his first year managing trade secrets in a collaborative research environment.Pape shares how research organizations can build a stronger culture around confidentiality, IP protection, and trade secret management, especially when scientists and researchers are naturally focused on publishing, sharing, and collaboration.Chris and Pape discuss why patents are not always the right path, how trade secrets can strengthen startup value, and why the best approach is often simple, practical, and focused on identifying what creates value.The episode is a practical conversation for research organizations, startups, IP teams, and anyone thinking about how to protect innovation before it is disclosed too early. Takeaways<ul><li>Trade secret protection in research environments starts with culture, not just legal documents.</li><li>Researchers often need practical examples to understand what should stay confidential and why it matters.</li><li>Publishing and collaboration are important, but some core value may need to be protected before it is shared.</li><li>Patents are not always the best path, especially for AI based innovation, algorithms, know how, and other confidential technical information.</li><li>Trade secrets can help startups show a broader and stronger IP portfolio to investors and partners.</li><li>The real sign of success is behavior change, when researchers proactively ask what should be protected.</li><li>The simplest advice is often the strongest: keep it practical, follow the value, and protect what matters most.</li></ul>

May 19, 2026

Episode 24: Why HR is the first line of defense for trade secrets with Brad Scheller

Mintz Partner Brad Scheller joins Chris Buntel, CIPO at Tangibly, on Reasonable Measures to discuss why HR plays such an important role in protecting trade secrets.They cover how companies can reduce risk through onboarding, employee training, access management, and offboarding, and why many trade secret issues start with people who already have access to sensitive information.The takeaway: trade secret protection does not need to be complicated, but it does need to be intentional, documented, and repeatable.Listen to the full episode to learn how HR can become a stronger line of defense for confidential information.

April 14, 2026

Episode 23: Are Trade Secrets Compatible with Sustainability Goals? With Simone Frattasi

In this episode of the Reasonable Measures podcast, Chris Buntel speaks with Simone Frattasi, Head of Global IP at Maersk, about whether trade secrets can support sustainability goals rather than stand in the way of them. Their conversation looks at how companies can help accelerate the energy transition through more open IP strategies while still protecting valuable know how. Simone shares how Maersk has approached this through initiatives like the ESG Smart Pool and IP for Energy Transition, both designed to expand access to climate related innovation and encourage more collaboration across the IP ecosystem.A central theme of the episode is that patents alone are not enough to move sustainability efforts forward quickly. Chris and Simone explain that patents often capture an early version of an invention, while much of the real commercial value lives in the later stage know how, process improvements, and implementation details that remain as trade secrets. Rather than choosing between full secrecy and full disclosure, they suggest that companies can share the impact and value of an innovation without giving away the technical details behind it. The broader takeaway is that trade secrets are not incompatible with sustainability. They can play an important role in making collaboration more effective, especially when companies use thoughtful agreements, controlled access, and balanced partnership models. Takeaways<ul><li>Trade secrets and sustainability are not mutually exclusive. They can work together when companies share the value and impact of an innovation without immediately disclosing the underlying know how.</li><li>Patent pools alone may not be enough to accelerate climate innovation. A great deal of commercially meaningful knowledge sits outside the patent in later stage know how, optimization, and scale up work.</li><li>When deeper sharing is necessary, companies can use stronger contractual protections, data rooms, and staged disclosure rather than treating trade secret sharing as an all or nothing decision.</li><li>Collaboration is essential for sustainability, but it requires better frameworks. Simone highlights the need for balanced ownership models and practical templates so both large companies and startups can collaborate fairly.</li><li>Initiatives like IP for Energy Transition are working to build awareness, create tools, and eventually define models that could support broader collaboration in this area.</li><li>The big message is that trade secrets should not be viewed as blockers to sustainability. When handled thoughtfully, they can help companies collaborate without giving up the core value of their innovation.</li></ul>

25 total episodes available

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Frequently asked questions

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What is Reasonable Measures?: Not yet ranked as the #1 Trade Secrets-related podcast in the world, Timothy Londergan and Chris Buntel discuss the latest developments in trade secrets and litigation. New episodes every week.

Tim and Chris both found their way to intellectual property by way of chemistry. Organic chemistry PhDs to be exact. Chris had not had enough school so decided to go to law school and became a patent attorney while Tim jumped feet first into the start-up scene. A few years and a few companies later they united to build the first Enterprise SaaS platform for managing trade secrets.
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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