Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.
Ripples
Claim This Podcastby Lance Koenig, Cecelia Parrish
5.0(8 reviews)
6 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
20
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality27
Social0
YouTube0
Engagement32
Podcast Overview
Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.
Language
🇺🇲
Publishing Since
11/18/2024
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20
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality27
Social0
YouTube0
Engagement32
6
Excellent Areas
1
Good Performance
12
Growth Opportunities
excellent
Episode Length
25 minutes
Performing excellently!
good
iTunes Tags
7.2/10
Recommendations available
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needs improvement
Publishing Consistency
Every 18 days
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Recent Episodes
March 4, 2025
How Papier Created a Cult Brand With Microcultures
In this conversation, Lance Koenig and Cecilia Parrish are joined by their first guest, Holly Chapman, head of brand at Papier, to explore the concept of microcultures. Holly shares insights into how Papier has built a cult brand with Microcultures, including its design philosophy and the importance of storytelling. The discussion delves into the various creative communities that drive trends, the significance of authentic engagement, and the lessons learned from working with different communities. The conversation emphasizes the need for brands to add value to their communities and adapt their strategies based on market differences.
February 11, 2025
Microcultures That Will Win in 2025
In this episode, Lance and Cecilia explore the anticipated microcultures of 2025, focusing on themes of escapism, rebellion, and sustainability. They discuss how these trends will influence consumer behavior and marketing strategies, highlighting specific communities such as astrology aficionados, fantasy enthusiasts, and sustainability stewards. The conversation emphasizes the importance of understanding these microcultures for businesses aiming to connect with consumers in a rapidly changing landscape.
January 30, 2025
Microcultures That Dominated 2024
In this episode of Ripples, hosts Lance and Cecelia reflect on the significant microcultures that shaped 2024, exploring the impact of the Swifties, anime enthusiasts, Spicy Lit readers, Coastal Cowgirls, and Brat Girls on culture and commerce. They discuss how these communities influenced marketing strategies, consumer behavior, and the broader cultural landscape, while also speculating on what trends might emerge in 2025.
6 total episodes available
Deep-dive analytics for Ripples
Frequently asked questions
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- What is Ripples?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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