My name is Matt Keck, and for 11 years I worked on the Wendy's Account at VML. I'm the Wendy's Twitter Guy. I'm not the only person who ever tweeted, or ran the account, but I am THE guy. From starting tweeting on the old Baconator account, to the rap battle with Wingstop and the mixtape Webeefin?, to Wendy's smashing the Durrr Burger in Fortnite, to National Roast Day. I wasn't just there for it all, I did it all with my amazing team. So let's talk about the strategy, the roasts, the incredible adventures, the hundreds of awards, and the tweets that got away. Here's your behind the scenes, inside look at the biggest brand account in the history of social media...@Wendys. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
#RoastME - The Story of The Wendy's Twitter Account
Claim This Podcastby Matt Keck
Podcast Overview
My name is Matt Keck, and for 11 years I worked on the Wendy's Account at VML. I'm the Wendy's Twitter Guy. I'm not the only person who ever tweeted, or ran the account, but I am THE guy. From starting tweeting on the old Baconator account, to the rap battle with Wingstop and the mixtape Webeefin?, to Wendy's smashing the Durrr Burger in Fortnite, to National Roast Day. I wasn't just there for it all, I did it all with my amazing team. So let's talk about the strategy, the roasts, the incredible adventures, the hundreds of awards, and the tweets that got away. Here's your behind the scenes, inside look at the biggest brand account in the history of social media...@Wendys. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
2/28/2024
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Recent Episodes
April 4, 2024
Magnum Opus and Swan Song
This is the final episode on this little journey we're taking together as I tell you all the secrets behind the Wendy's Twitter account. In this last little nugget I talk about Wendy's Facebook and the crazy boomer memes, the Wendy's TableTop RPG (like dungeons and dragons) FEAST OF LEGENDS, and the importance of getting credit for your creative work. We talk about threads, Zuckerberg, Elon Musk, and a billionaire dick measuring contest, and we say our final goodbyes. Thanks for checking it out, and hope to see y'all on the other side. <br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
April 4, 2024
Grand Prix
Wendy's changed the game of social media forever with how they used Twitter, but eventually every other brand followed suit. So, we changed the game again by being the first brand to go live on Twitch. Fortnite was holding a Food Fight event that pit Team Burger against Team Pizza. Why was Wendy's #TeamPizza? Because the Durrr Burger was freezing their beef, and that's no bueno in Wendy's book. (Dave's Way) I'm Matt Keck, the guy who just ran Wendy's Twitter for nearly a decade, and I'm also going to talk about the fickle nature of agencies, awards, and corporate hierarchies, and also Wendy's Spicy Chicken Nuggets and whether or not Chance the Rapper REALLY brought them back. Shout to Cannes Lion for all the statues I didn't get to keep. <br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
April 4, 2024
National Roast Day
It's not every brand holiday people care about. In fact, they care about none of them. That was until Wendy's launched their holiday National Roast Day. You've heard all about the savage replies from the brand account, and now is your chance to get a tweet from the queen of heat. Also talk just a little bit about our time in Horizon Worlds in the Meta Quest building our branded worlds the WendyVerse. I didn't mention it on the episode but we got to go to TwitchCon with it, and Megan Thee Stallion twerked on Master Chief at the Padres Stadium while I watched in a suite with Jake from State Farm. That whole sentence is true but it sounds like a damn Mad Libs. <br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
7 total episodes available
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Frequently asked questions
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- What is #RoastME - The Story of The Wendy's Twitter Account?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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