Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Rockin' HIT Sales

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by David Hacker

5.0(1 reviews)

12 episodes

Updated Daily

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Podcast Overview

Rockin' HIT Sales is the show for founders, sales leaders, and investors who care about selling Health IT the way hospitals actually buy. Host David Hacker, CPHIMS and MEDDPICC® Certified Trainer, sits down with the people on the other side of the deal table—CMIOs, CNIOs, CFOs, innovation leaders, GPO executives, and federal policy and standards leads—to unpack: How health systems really evaluate digital health and AI solutions What separates "interesting pilot" from scaled enterprise deployment How MEDDPICC®, AI risk, and interoperability policy show up in real deals What risk, finance, and clinical leaders listen for in vendor conversations Guests include health system executives, innovators, and policymakers such as: Chief Medical Innovation Officers, CFOs of major health systems, technology leaders from national GPOs, and federal Health IT and AI standards leaders. New episodes drop every other week, with short, practical conversations designed to help you qualify better, de-risk deals, and align your go-to-market with the way hospitals make decisions. If you're building or selling Health IT or healthcare AI—and you want fewer stalled pilots and more scalable wins—this is your front-row seat.

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Publishing Since

2/2/2026

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Recent Episodes

July 7, 2026

From Local Win to System Standard: The Supply Chain Playbook for Scaling Change

In this episode of Rockin' HIT Sales, David Hacker speaks with Marisa Farabaugh, Executive Vice President and Chief Supply Chain Officer at AdventHealth, about what Health IT companies need to understand when selling into enterprise health systems. The conversation explores how health systems think about supply chain, value analysis, vendor trust, local versus system-level decision-making, pilot success, and what it really takes for a solution to move from a local win to a broader system standard. For Health IT founders, sales leaders, and GTM teams, this episode offers a provider-side perspective on why strong ROI claims are not enough, how internal decisions actually get made, and what vendors can do to build credibility before trying to scale across a complex healthcare organization.

June 16, 2026

AI Governance in the Real World: What Vendors Need Before Provider Review

In this episode of Rockin' HIT Sales, David Hacker sits down with Dr. Yasir Tarabichi, Head of Digital & CMIO at Ovatient and Chief Health AI Officer at MetroHealth, for a practical conversation on AI governance in the real world. This episode focuses on the questions AI-enabled Health IT companies need to be ready for before they enter provider review: What does AI governance actually mean inside a health system? How does an AI product, internal use case, or vendor solution enter the "front door" for evaluation? How do health systems balance innovation speed with safety, discipline, and operational control? What separates a low-risk AI use case from one that requires deeper governance review? What do mature vendors do differently when explaining implementation, monitoring, risk, and workflow impact? At what point in the sales process should companies start addressing AI readiness, especially when early conversations may be with operational or clinical leaders rather than AI experts? And one of the most important questions from the episode: What is one thing AI companies should just stop saying or doing when talking to a health system? For founders, product leaders, GTM teams, and investors, this episode is a practical look at what provider organizations need to understand before AI-enabled solutions can be approved, trusted, implemented, monitored, and scaled.

June 2, 2026

Why Great Health IT Fails Without Great Change Management

In this episode of Rockin' HIT Sales, David Hacker sits down with Olga Maciejewski, MBA, PMP, PROSCI CMP, CPHIMS-CA, for a practical conversation on why great Health IT can still fail without great change management. Olga explains why successful digital transformation is not just about the technology. It depends on people, process, sponsorship, governance, workflow readiness, stakeholder engagement, and reinforcement. The conversation also explores Olga's "three-legged stool" for transformation: project management, executive sponsorship, and change management. If one leg is missing, even a strong solution can struggle to gain traction after go-live. For Health IT companies and investors, this episode is a clear reminder: you are not just selling technology — you are selling change.

12 total episodes available

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Frequently asked questions

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What is Rockin' HIT Sales?: Rockin' HIT Sales is the show for founders, sales leaders, and investors who care about selling Health IT the way hospitals actually buy.

Host David Hacker, CPHIMS and MEDDPICC® Certified Trainer, sits down with the people on the other side of the deal table—CMIOs, CNIOs, CFOs, innovation leaders, GPO executives, and federal policy and standards leads—to unpack:

How health systems really evaluate digital health and AI solutions What separates "interesting pilot" from scaled enterprise deployment How MEDDPICC®, AI risk, and interoperability policy show up in real deals What risk, finance, and clinical leaders listen for in vendor conversations Guests include health system executives, innovators, and policymakers such as: Chief Medical Innovation Officers, CFOs of major health systems, technology leaders from national GPOs, and federal Health IT and AI standards leaders.

New episodes drop every other week, with short, practical conversations designed to help you qualify better, de-risk deals, and align your go-to-market with the way hospitals make decisions.

If you're building or selling Health IT or healthcare AI—and you want fewer stalled pilots and more scalable wins—this is your front-row seat.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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