The Rolling For Revenue Podcast is for jiu-jitsu school owners who are world-class on the mats, but tired of feeling like white belts in business.
Hosted by Casey Washack, black belt, gym owner, and author of Rolling For Revenue, this podcast breaks down the exact systems, strategies, and mindset shifts needed to build a profitable, sustainable jiu-jitsu academy, without burning out or selling out your values.
Each episode bridges the gap between passion and profit, pulling real-world lessons from over two decades in the fitness and martial arts industry. You’ll learn how to:
Increase revenue without relying on constant discounts
Improve retention and build a culture families stay in for years
Create simple marketing systems that actually work
Structure offers, pricing, and programs that support your lifestyle
Stop trading endless hours for limited income
This isn’t theory. It’s battle-tested business wisdom designed specifically for jiu-jitsu school owners who want freedom, impact, and longevity.
If you believe money is a scorecard for lives changed, and you want a business that supports your family, your students, and your future, this podcast is for you.
New episodes weekly.
Build the academy you’re proud of.
Roll for revenue on purpose.
In this episode of the Rolling for Revenue Podcast, Casey Washack discusses the critical importance of effective messaging in the jiu-jitsu business. He emphasizes the need to identify a specific target audience, refine brand messaging, and create content that resonates with potential clients to drive engagement and growth.
Takeaways
Effective messaging is crucial
Identify and target your audience
Chapters
Introduction to Jiu-Jitsu Business Messaging
Identifying Your Perfect Client
The Importance of Brand Messaging
Learning from Past Mistakes
Targeting Your Audience Effectively
Building a Community Around Your Brand
Utilizing Social Media for Engagement
Creating Content that Resonates
The Takeaway Strategy in Marketing
Final Thoughts and Homework Assignment
15 Sept 2026
Your Coach Is About to Become Your Competitor
Casey Washack discusses the challenges of managing a jiu jitsu school, the importance of a structured curriculum, and the benefits of a unified system for coaches and trainers. He emphasizes the need for a clear business identity and the impact of a well-defined playbook on the success of the business.
Takeaways
Structured curriculum is essential
Unified system for coaches and trainers
Clear business identity is crucial
Chapters
00:00 Challenges of Managing a Jiu Jitsu School
03:07 The Importance of a Structured Curriculum
09:49 Unified System for Coaches and Trainers
16:50 Clear Business Identity
24:51 Impact of a Well-Defined Playbook
3 Sept 2026
Have No Money? Start Your BJJ School For Almost No Money
The podcast discusses the process of starting a jiu-jitsu school, including the option of building a business inside someone else's gym. It explores the clash of cultures, negotiating terms, finding the right space, active marketing, making connections, and low-cost marketing strategies.
Takeaways
Starting a jiu-jitsu school can be done by building a business inside someone else's gym.
Negotiating win-win deals and actively marketing are essential for success.
Chapters
00:00 Starting Your Own Jiu-Jitsu School
02:00 Building a Business Inside Someone Else's Gym
06:18 Clash of Cultures and Business Ownership
09:38 Negotiating Terms and Outlining Agreements
16:01 Finding the Right Space and Negotiating with Gyms
18:00 Active Marketing and Pre-Selling
20:01 Making Connections and Negotiating Win-Win Deals
23:11 Drumming Up Business and Low-Cost Marketing
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
1 ratings
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