Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Running On Coffee

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by Dan McLaren

8 episodes

Updated Daily

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Podcast Overview

Welcome to Running on Coffee Almost a decade ago we started the Digital Sport Insider podcast - getting to know many of the top people in digital & sport. Now we are seeing what has changed. Is creativity dying in an age of AI? Have Elon & Mark Z destroyed social media? And how does sports react? Let's find out together! Who is Dan McLaren? Dan has been working in social media roles for 15 years and started podcasting in 2016 with 'Digital Sport Insider'. An advocate for the good side of digital media in sport :)

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Publishing Since

6/17/2024

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Recent Episodes

November 13, 2024

ROC #8 | How to Succeed in the US Market, with Sabrina Carrozza

Having worked with teams, leagues and rights holders over the last few years on developing their international audiences, this was a fun chat to have. Sabrina has been working for the last decade with the likes of FC Barcelona, Bayern Munich and La Liga. Helping them develop huge fan bases over a sustained period of time and seeing great success. So what does it take? How should you measure success? Can anyone succeed there? How can you make the most of the football world watching the US over the next two years? It's a fun topic that we could speak for many hours about. Chapters... 00:00 Introduction to the US Market for Football 03:12 The Power of Storytelling in Sports 06:07 Defining Creativity and Self-Expression 08:54 The Journey of Entrepreneurship 12:11 Transitioning from Tech to Sports PR 14:52 Strategic Approaches to US Market Engagement 17:45 Challenges of European Clubs in the US 21:01 Understanding Success in the US Market 30:43 Strategic Partnerships in Sports 37:44 The Growth of Soccer in the U.S. 45:40 Emerging Sports and Market Trends 52:06 Celebrating Women's Sports 58:21 Lessons from the Journey To find out more about developing international strategies in sports, drop me a message at daniel@runningoncoffee.co.uk

October 23, 2024

ROC #7 | From managing Sir Andy Murray to launching 'Beckham & Friends' - talking talent management & creativity with Matt Gentry

Matt Gentry has worked with some of the biggest names in sport including Lewis Hamilton and David Beckham. But he is most closely associated with Sir Andy Murray. They set up 77 Sports Management together back in 2013, when Andy was world #1 and had won his first Wimbledon title, after successfully working together at Simon Fuller's agency, 19. Now he can be found working with the top names still, this time with Authentic Brands Group. A company whose portfolio includes include Reebok, David Beckham, Ted Baker, Shaquille O'Neal, Sports Illustrated and recently bought Champion in a $1.2bn deal. Dan and Matt's conversation delves into the meaning of creativity in sports, the transition from agency work to talent management, and the dynamics of building brands for established athletes. Matt also discusses the entrepreneurial spirit at Authentic Brands Group and explores the impact of new media trends on athlete branding and engagement. So much to dig into - give it a listen and let us know what you think! Enjoy.

September 25, 2024

ROC #6 | Lessons from working brand, media, club and agency side with Amar Singh, SVP Content & Creative @ MKTG

"Draw a venn diagram of football, marketing and fandom, and<a href="https://www.linkedin.com/company/dentsu/"> </a>Amar Singh would be smack bang in the intersection!” In this episode of Running on Coffee, host Daniel McLaren speaks with Amar, SVP Content & Creative at sports marketing agency MKTG. They discuss the essence of creativity in marketing, the importance of strategic thinking, and the role of diversity in the industry. Amar shares insights from his career, including his experiences working on all sides of the industry - brand, media, club and now agency. The conversation also touches on the current state of creativity in sports marketing, the impact of disruption, and the importance of storytelling in engaging audiences. Make sure you listen to Amar's own podcast, the fantastic '<a href="https://open.spotify.com/show/27Irefowl8IPEPAqXCIg9K" target="_blank" rel="noopener noreferer">Sports Marketeer Podcast</a>"

8 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Running On Coffee?: Welcome to Running on Coffee

Almost a decade ago we started the Digital Sport Insider podcast - getting to know many of the top people in digital & sport.

Now we are seeing what has changed. Is creativity dying in an age of AI? Have Elon & Mark Z destroyed social media? And how does sports react?

Let's find out together!

Who is Dan McLaren? Dan has been working in social media roles for 15 years and started podcasting in 2016 with 'Digital Sport Insider'. An advocate for the good side of digital media in sport :)
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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