The show that lets you experience life in California's Santa Ynez Valley through the people who call it home. Every week, Keith Saarloos pulls up a chair with ranchers, farmers, winemakers, chefs, entrepreneurs, horsemen, educators, veterans, artists, local legends, and the occasional troublemaker. Some are famous. Most are simply remarkable. We talk about wine, food, business, family, faith, grit, leadership, success, failure, and the strange adventure of being alive. Around here, character matters more than commas. So climb in the truck. We're going Places. The show is free. Please BUY WINE.
Saarloos and sons- An Idiots Guide to Life - With Keith Saarloos
Claim This Podcastby Keith Saarloos | Saarloos and Sons Wine Co. | Local Idiot
5.0(16 reviews)
66 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
33
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality46
Social0
YouTube0
Engagement51
Podcast Overview
The show that lets you experience life in California's Santa Ynez Valley through the people who call it home. Every week, Keith Saarloos pulls up a chair with ranchers, farmers, winemakers, chefs, entrepreneurs, horsemen, educators, veterans, artists, local legends, and the occasional troublemaker. Some are famous. Most are simply remarkable. We talk about wine, food, business, family, faith, grit, leadership, success, failure, and the strange adventure of being alive. Around here, character matters more than commas. So climb in the truck. We're going Places. The show is free. Please BUY WINE.
Language
🇺🇲
Publishing Since
8/8/2024
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33
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality46
Social0
YouTube0
Engagement51
6
Excellent Areas
1
Good Performance
12
Growth Opportunities
excellent
Episode Length
32 minutes
Performing excellently!
good
Show Experience
24 episodes over 1.0 years
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needs improvement
Publishing Consistency
Every 16 days
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Recent Episodes
June 12, 2026
🤠🐴🇺🇸 Episode 51 — Old Santa Ynez Days - Charlotte Becerra - Jail Wagons • Tortilla Tosses • Rodeo Weekend • The Most Santa Ynez Thing Ever
<p>Some towns have festivals.</p><p>Santa Ynez has a jail wagon.</p><p>This week on <strong>Choppin’ It Up with Keith Saarloos</strong>, Keith sits down with <strong>Charlotte Becerra</strong> from Old Santa Ynez Days and the Santa Ynez Chamber of Commerce to talk about one of the most wonderfully unhinged, deeply beloved, and historically perfect weekends in the Santa Ynez Valley.</p><p>Old Santa Ynez Days started in 1962 as a fundraiser to help build Segundo Park.</p><p>And somehow, all these years later, it still has everything you could ever want:</p><p>• A hometown parade<br />• Leather badges<br />• Deputies looking for people without badges<br />• A rolling jail wagon<br />• A tortilla toss<br />• A pie contest<br />• Pony rides<br />• Bounce houses<br />• Face painting<br />• Painted horses<br />• The Santa Ynez Historical Museum<br />• The Carriage Museum<br />• The rodeo<br />• And an entire town showing up for each other</p><p>We talk about Dutch Wilson.</p><p>We talk about how a community builds things that last.</p><p>We talk about the old stagecoach routes, the horseshoe crosswalks that spell “WHOA,” the world’s smallest working library, the history hiding in plain sight, and why Santa Ynez still feels like Santa Ynez.</p><p>It’s weird.</p><p>It’s wonderful.</p><p>It’s cowboy.</p><p>It’s community.</p><p>And it might be the most Santa Ynez thing that has ever existed.</p><p>If you love this valley...<br />If you love old traditions...<br />If you believe towns are built by people who keep showing up...</p><p>This episode is for you.</p><p>🎙️ Choppin’ It Up — Old Santa Ynez Days with Charlotte Becerra</p><p>Listen.</p><p>Buy a badge.</p><p>Don’t get thrown in jail.</p><p>Or do.</p><p>It’s for a good cause.</p><p>OldSantaYnezDays.com</p>
June 12, 2026
🍷 Episode 50 — Doug Margerum 🍷🇫🇷 The Wine Cask • Margerum Wine Company • Why Wine Matters More Than Ever
<p>Some conversations remind you why you fell in love with wine in the first place.</p><p>This is one of those conversations.</p><p>Before Santa Barbara County wine was cool...<br>Before tasting rooms lined the streets...<br>Before wine country became a destination...</p><p>There were a handful of people building something they weren't sure would work.</p><p>Doug Margerum was one of them.</p><p>In this episode, Doug tells the story of being a 14-year-old kid tasting wine in Châteauneuf-du-Pape and realizing that wine wasn't really about alcohol.</p><p>It was about connection.</p><p>It's about:<br>• The birth of The Wine Cask<br>• Santa Barbara wine before anyone cared<br>• Jim Clendenen, Bob Lindquist, and the pioneers<br>• Why wine is a memory machine<br>• Anthony Bourdain, Kitchen Confidential, and pirate ships<br>• The difference between making a living and building a life<br>• Why sitting around a table still matters</p><p>We talk about France.</p><p>We talk about food.</p><p>We talk about music.</p><p>We talk about community.</p><p>And we talk about why wine isn't really a beverage at all.</p><p>It's a vehicle for stories.</p><p>A bottle can take you back to a place.<br>A year.<br>A person.<br>A sunset.<br>A conversation.</p><p>And sometimes that's enough to change your life.</p><p>If you love Santa Barbara County...<br>If you love wine...<br>If you believe the best things in life happen around a table...</p><p>This episode is for you.</p><p>🎙️ Choppin' It Up — Doug Margerum</p><p>The show is free.</p><p>Please buy wine.</p>
May 29, 2026
🎙️ Episode 49 🍷 Larry Schaffer | Curiosity, Community, and Why Wine Should Be Fun
<p>There are people who make wine.</p><p>And then there are people who spend their lives asking questions.</p><p>This week on Choppin' It Up, Keith sits down with one of the most outspoken, thoughtful, and genuinely curious people in the Santa Barbara County wine industry...</p><p>Larry Schaffer of Tercero Wines.</p><p>Before Larry was a winemaker, he was working in the music business.</p><p>Before that, he was a kid from Los Angeles who didn't grow up around wine at all.</p><p>Then one day he decided to do something most people never do.</p><p>He started over.</p><p>Larry walked away from a successful career, went back to school, moved to the Santa Ynez Valley, and built a wine brand from scratch because he believed life was too short to spend doing something he didn't love.</p><p>What follows is less of a wine conversation and more of a conversation about life.</p><p>🍷 Why wine should never make people feel intimidated</p><p>🎸 The similarities between music, art, and wine</p><p>🤔 Why curiosity keeps people young</p><p>🔥 Why groupthink is dangerous</p><p>🌱 The future of Santa Barbara County wine</p><p>🏔️ Why the Santa Ynez Valley remains one of the most unique wine regions in the world</p><p>💬 Social media, storytelling, hospitality, and the lost art of conversation</p><p>Most of all, Larry makes a compelling argument for a simple idea:</p><p>Drink what you like.</p><p>Like what you like.</p><p>And stop worrying about what everyone else thinks.</p><p>This episode is about wine.</p><p>But it's really about curiosity.</p><p>And curiosity might just be one of the most important things we lose as adults.</p><p>Pull up a chair.</p><p>Bring an opinion.</p><p>Larry probably has a different one. </p>
66 total episodes available
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- What is Saarloos and sons- An Idiots Guide to Life - With Keith Saarloos?
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This podcast updates bi-weekly.
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