Heya, Pritika Loonia here from Kolkata. Here in this podcast, I blend wisdom with growth to help you level up in life. From self-improvement and mindset shifts to career insights and spirituality, I bring deep conversations!
Sage Up With Pritika Loonia
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63 episodes
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Podcast Overview
Heya, Pritika Loonia here from Kolkata. Here in this podcast, I blend wisdom with growth to help you level up in life. From self-improvement and mindset shifts to career insights and spirituality, I bring deep conversations!
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Publishing Since
10/21/2020
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Recent Episodes
June 13, 2026
Boring Dikhne Wale Business Sabse Zyada Kama Rahe Hai | Ankit Saraf | Sage Up With Pritika- Ep- 41 |
<p>What does it actually take to build a brand that survives the modern internet? In this episode, we sit down with Ankit, a seasoned marketing agency founder, to pull back the curtain on the messy, unglamorous reality of Indian business.Ankit Saraf is the Founder of Meraqi Digital, one of Eastern India's leading and fastest-growing independent digital marketing consulting agencies based in Kolkata. A visionary marketer, Ankit holds a Master’s in Advertising and Design from the University of Leeds and brings over 13 years of cross-continental experience to the table. Before turning entrepreneur, he spent nearly a decade in London working with top-tier global agencies, leading highly impactful digital portfolios for iconic multinational giants including Budweiser, AB InBev Global, Sainsbury's, Procter & Gamble, and Olay. Driven by a desire to bring world-class marketing standards and international work culture to his hometown, he returned to India in 2016. Launching Meraqi Digital under challenging circumstances with an initial capital of just ₹20,000 in a small room, Ankit scaled the business rapidly, crossing ₹1 crore in revenue within 2.5 years. Today, he leads a robust, multi-award-winning team of over 40 digital natives, orchestrating digital transformations and growth strategy mandates for heavyweights like the RP-Sanjiv Goenka Group, WOW! Momo, Emami Group, and ITC Limited.From the toxic trap of chasing short-term viral trends to why legacy "boring" businesses quietly make the most money in India, this conversation is a masterclass for every modern founder, D2C marketer, and next-gen family business owner. If you are tired of surface-level startup advice and want real, data-backed insights on what actually drives sales and consumer sentiment, this episode is for you.Key Takeaways From This Episode:The Quick Commerce Illusion: Why the highly visible D2C brands you see all over social media are secretly bleeding money under the hood, while unsexy traditional businesses are booking massive profits.The Pan-India Scaling Trap: Why burning limited capital to target all of India on day one is a recipe for failure, and how to successfully build hyper-local validation first.Next-Gen Family Business Friction: A practical, zero-BS guide for young founders on how to introduce digital marketing to traditional parents without disrupting the legacy systems that already work.The "Fickle" Modern Marketer: Why chasing every single internet algorithm trend is ruining brand identity, and how legacy giants maintain deep consumer connections over decades.The Reality of AI in Agencies: How artificial intelligence is actively changing agency workflows, why it excels at boring data crunching, and why it will never replace raw human creative emotion.</p>
May 31, 2026
Consumer Psychology Of India - Aapko Surprise Kar Degi | Sharad Lunia -Sage Up With Pritika Ep- 40 |
<p>In this insightful episode, marketing data expert Sharad Lunia breakdowns how early-stage and established brands can optimize their ad spend and retail strategies using consumer purchase intelligence. Shifting the focus from broad targeting to absolute efficiency, the discussion highlights why most of India's discretionary spending is concentrated within a tight 5% consumer pool and how brands hit a growth ceiling by relying solely on Meta's native algorithms. From online D2C tracking to hyper-local physical store expansion, this episode serves as a tactical masterclass for founders looking to build a premium, sustainable brand in a value-conscious market.1. The 5% Premium Universe: Why targeting the entire population wastes capital, and how to isolate the top 5% of Indian consumers who drive 95% of discretionary purchases.2. The Meta Ceiling Problem: Understanding why platform incentives don't always align with brand profitability, and how cross-brand data tracking solves this.3. Offline Retail Intelligence: A deep dive into how VIP Bags mapped catchment areas to distinguish between bad locations and poor local marketing.4. The Premiumization Wave: Exploring the consumer shift toward health and value, featuring real-world case studies from ID Fresh paneer and March Tee.5. Hyper-Local Frameworks: How non-digital services—like a neighborhood dentist clinic—can pinpoint exact high-affluence buildings to run highly converted online campaigns.6. D2C First Six Months: Why founders must treat their initial customers as a research cohort to validate true product-market fit before scaling ad budgets.Connect With Pritika -Podcast Related Emails - connect@pritika.coInstagram- https://www.instagram.com/pritika.looniaListen to the full podcast here - https://www.youtube.com/@PritikaLooniaOfficial Facebook - https://www.facebook.com/captainpritika/Learn From Me - www.pritika.co Listen to my podcast on - Jio saavn - https://www.jiosaavn.com/shows/sage-up-with-pritika-loonia/2/ZukCx7qhBVQ_ Spotify- https://open.spotify.com/show/7ErewAP263SgLXOUE8V0SI?si=f0c13ec52bb74062 Apple Podcast- https://podcasts.apple.com/in/podcast/sage-up-with-pritika-loonia/id151762994500:00:00 - 00:01:37 - Hook and highlights00:01:37 - 00:07:33 - India's premium 5 percent consumer00:07:33 - 00:14:14 - Cross-brand data targeting engine00:14:14 - 00:21:54 - VIP Bags retail location strategy00:21:54 - 00:30:50 - 3 pillars of sales success00:30:50 - 00:44:11 - Premiumization trend in Indian food00:44:11 - 00:52:35 - Hyperlocal marketing data map00:52:35 - End - Finding real product market fit</p>
May 16, 2026
The Parenting Mistake That Creates Lifelong Insecurity | Prachi Rathi -Sage Up With Pritika - Ep - 39
<p>इस वीडियो में हम चर्चा करते हैं कि बच्चों की लगातार तुलना करने का उन पर क्या असर पड़ता है और यह उनके बड़े होने पर कैसे प्रभाव डालता है। जब बच्चों को तुलनात्मक स्थिति में रखा जाता है, तो इससे उनमें "inferiority complex" विकसित हो सकता है क्योंकि उन्हें लगता है कि उनकी सराहना नहीं की जा रही है। हम "positive parenting" और "psychology" के दृष्टिकोण से "mental health" और "parenting tips in hindi" पर प्रकाश डालते हुए बताते हैं कि कैसे "self development" के लिए एक सहायक वातावरण बनाना महत्वपूर्ण है।00:00:00 - 00:01:58 - Trailer00:01:58 - 00:04:18 - Child feels unheard and judged00:04:18 - 00:09:20 - Fixing child screen time addiction00:09:20 - 00:15:08 - Impact of constant comparison00:15:08 - 00:18:50 - Why parents hesitate to appreciate00:18:50 - 00:21:00 - Breaking generational trauma pattern00:21:00 - 00:25:06 - 4 types of parenting styles00:25:06 - 00:32:41 - Passing fear onto your child00:32:41 - 00:37:56 - Managing children as a task00:37:56 - 00:42:27 - Indian vs Western parenting00:42:27 - 00:49:52 - Handling early success vs failure00:49:52 - 00:54:19 - What children actually want00:54:19 - 00:58:25 - Why children seek negative attention00:58:25 - 01:01:44 - Right way to manage anger01:01:44 - 01:06:48 - Mental health in school curriculum01:06:48 - End - OutroConnect With Prachi - Instagram - https://www.instagram.com/__letsmile__LinkedIn - https://www.linkedin.com/in/prachi-rathi-letsmile/Website- https://letsmile.inConnect With Pritika - Podcast Related Emails - connect@pritika.coInstagram- https://www.instagram.com/pritika.looniaListen to the full podcast here - https://www.youtube.com/@PritikaLooniaOfficial Facebook - https://www.facebook.com/captainpritika/Learn From Me - www.pritika.co Listen to my podcast on - Jio saavn - https://www.jiosaavn.com/shows/sage-up-with-pritika-loonia/2/ZukCx7qhBVQ_ Spotify- https://open.spotify.com/show/7ErewAP263SgLXOUE8V0SI?si=f0c13ec52bb74062 Apple Podcast- https://podcasts.apple.com/in/podcast/sage-up-with-pritika-loonia/id1517629945</p>
63 total episodes available
Recent guests on Sage Up With Pritika Loonia
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Snehal Saraf
Guest
Mayank Bindal
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Prachi Rathi
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Vivek Bajaj
Guest
Deepak Bhati
Guest
Dolly Jain
Guest
Dr Devi Prasann Goyal
Guest
Naveen Goyal
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Surendra Sethia
Guest
Srish Agrawal
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Narendra Shyamsukha
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Suyash Saraf
Guest
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- What is Sage Up With Pritika Loonia?
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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