Get lessons from the world’s greatest (tech) scaleup stories. Hosted by IBB and Mia Biberovic.
ScaleUp & Up
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15 episodes
Updated Weekly
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Podcast Overview
Get lessons from the world’s greatest (tech) scaleup stories. Hosted by IBB and Mia Biberovic.
Language
🇺🇲
Publishing Since
1/29/2024
1 verified contact email on file for ScaleUp & Up
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Recent Episodes
December 5, 2024
How We Built a Calm Company – Without the Chaos (Amir Salihefedinic)
Amir Salihefedinic, CEO of Doist, shares his experience building a remote-first company that scaled to 30+ million users without raising money, prioritizing persistence and passion for the product over growth at all costs.
November 21, 2024
Raising $350 Million for Rho Banking (Alex Wheldon)
Rho Banking co-founder Alex Wheldon shares insights on disrupting the business banking sector, simplifying financial operations, and the importance of managing cash flow for sustainable business growth.
November 7, 2024
Hacking Revenue Growth with Design (Andy Budd)
<p>Why do we hire designers? Is it just to make things look pretty or <strong>can they actually drive revenue?</strong></p><p>Well, according to<strong> </strong><a href="https://andybudd.com/"><strong>Andy Budd</strong></a>, a proper design legend, one of the first UX designers in the United Kingdom and a VC nowadays, it's the latter.</p><p>We caught up with Andy during our recent visit to the <a href="https://www.howtoweb.co/">How To Web</a> conference in Bucharest, where we had the opportunity to pick Andy's brain on design and growth. He talked about the things that <strong>founders miss when it comes to design</strong> and about the things that <strong>designers miss and often overlook </strong>when it comes to actually running a profitable and scalable business.</p><p>As somebody who works on bringing those two sides closer through mentoring and consultancy work, our guest shared his views on <strong>product-led and founder-led marketing</strong>, noting that many founders are focused on product development and often overlook the significance of effective marketing and sales strategies:</p><p>"<em>The founder’s involvement in sales and marketing is crucial for connecting with customers and building a successful growth strategy.</em>"</p><p>Throughout the episode, Andy took the time to explain why retaining users is a common challenge for startups, as <strong>founders often assume customers will instantly see the value of their product</strong>. He emphasized the need to prioritize usability and user onboarding, noting that customers usually need guidance to understand and utilize a product’s features fully. He stated:</p><p><em>"Founders should really resist the urge to continually add new features and instead focus on optimizing existing features to provide clear, accessible value."<br></em><br>Continuing our conversation, Andy underlined that <strong>UX plays an important role in a product’s success.</strong> Our guest encouraged founders to value design not just as an aesthetic element but as a strategic tool that can improve user engagement and business outcomes. </p><p>He also noted that design leaders should focus on measurable outcomes and <strong>collaborate with other departments to demonstrate the impact of design on the company’s growth and success </strong>— especially nowadays when organizations are trying to streamline their budgets.</p><p>Saving the best for last, Andy also gave us an insight into his latest book, <a href="https://andybudd.com/book"><em>The Growth Equation.</em></a> This book summarizes the past 30 years of his work and discusses valuable principles for growing companies, teams, and revenue.<br>***</p><p>Engage with your customers over WhatsApp, SMS and iMessage – just like Uber, HubSpot and Meta → <a href="https://bit.ly/44xYxqy">bit.ly/44xYxqy</a></p><p>***</p><p><br>Timestamps:</p><p>00:00 - Intro<br>01:49 - Falling in love with web design<br>03:38 - Discovering CSS<br>05:55 - Starting the first UX agency in UK<br>10:29 - Publishing "The Growth Equation"<br>13:37 - Founders on the frontlines<br>15:33 - It's not just about the product<br>20:47 - Usual mistakes about retention<br>25:40 - Understanding users<br>29:49 - What founders need to know about design<br>32:10 - Designing for profit<br>33:57 - Proving why design is valuable<br>37:09 - Design 2.0<br>39:56 - Being a team player</p>
15 total episodes available
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Frequently asked questions
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- What is ScaleUp & Up?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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